1,720,976 research outputs found
Dampak Fitur Pemasaran Media Sosial terhadap Purchase Decision Nasabah di Industri Perbankan Syariah dengan Customer Satisfaction sebagai Mediator
Full text linkPerkembangan teknologi informasi dan komunikasi, terutama media sosial telah membawa perubahan signifikan dalam cara perusahaan berinteraksi dengan pelanggan. Tujuan utama studi ini adalah menginvestigasi dampak empat fitur pemasaran media sosial terhadap keputusan pembelian nasabah di industri perbankan syariah. Selain itu, untuk menentukan apakah kepusaan pelanggan berperan sebagai mediator dalam hubungan antara fitur-fitur tersebut. Data dikumpulkan melalui survei kuantitatif online dari nasabah di berbagai Bank Syariah di Indonesia. Setelah memperoleh tanggapan dari 135 responden, data dianalisis menggunakan PLS-SEM melalui teknik bootsrapping untuk mengkonfirmasi hipotesis. Hasil menegaskan signifikansi kepuasan pelanggan dalam memprediksi keputusan pembelian. Temuan menunjukkan bahwa interaktif, informatif, hiburan, dan kustomisasi memberikan pengaruh positif terhadap kepuasan pelanggan. Meskipun demikian, pengaruh informatif, hiburan dan kustomisasi terhadap keputusan pembelian tidak signifikan. Temuan ini juga memverifikasi bahwa kepuasan pelanggan memediasi seluruh hubungan interaktif, informatif, hiburan, dan kustomisasi dengan keputusan pembelian konsumen. Temuan ini dapat membantu Perbankan Syariah untuk memanfaatkan media sosial dengan lebih baik dengan membantu mereka memahami bagaimana fitur pemasaran media sosial mempengaruhi keputusan pembelian nasabah dan bagaimana mereka dapat menggunakan kepuasan nasabah untuk memanfaatkan keuntungan dari media sosial.
 
Exploring customer satisfaction in online food delivery services: The role of product involvement, brand familiarity, and consumer attitudes
Full text linkThe rise of online food delivery (OFD) services has significantly impacted consumer behavior, necessitating a deeper understanding of product involvement, brand familiarity, and consumer attitudes. Previous studies have explored these factors individually; however, this research aims to examine their collective impact on consumer satisfaction within the OFD sector. This study seeks to fill the gap by investigating how these variables influence consumer satisfaction, offering valuable insights for marketing strategies in the OFD industry. The main objective is to understand how product involvement, brand familiarity, and consumer attitudes contribute to consumer satisfaction. The study involved 154 users from various OFD platforms, including Go Food, Grab Food, and Shopee Food, selected through purposive sampling. The analysis was conducted using the structural equation model (SEM) to assess the relationships among the variables. Results indicate that product involvement does not influence consumer satisfaction; however, it has a positive influence on consumer attitude. Brand familiarity has a positive impact on attitude and consumer satisfaction. Consumer attitude has a po-sitive influence on consumer satisfaction. These findings suggest that enhancing brand familiarity and fostering positive consumer attitudes can significantly improve consumer satisfaction, therefore, offering a competitive advantage to OFD businesses
The Influence of Profitability, Liquidity, Leverage, Activity and Company Size on Sustainability Report Disclosure
Full text linkSustainability Report is the practice of disclosure, accountability and measurement of organizational (company) performance in achieving sustainable development goals to both internal and external stakeholders. On this basis, the study aims to determine the form of business responsibility that is oriented towards fulfilling public expectations of the existence of a business in the hope that the company will gain public legitimacy. This study aims to determine the effect of profitability, liquidity, leverage, activity, company size on sustainability report disclosure, using panel data regression on 12 companies engaged in the mining industry listed on the Indonesia Stock Exchange and actively distributing sustainability reports and annual reports during the period from 2014 to 2018. This study uses panel data regression, the dependent variable in this study is the sustainability report as measured by the sustainability discloser index under the parameters of the Global Reporting Initiative (GRI). The results of the study indicate that the firm size variable affects the disclosure of the sustainability report, and Liquidity Profitability, Leverage, whilst the activity has no effect on the sustainability report
Relationship Between Career Development, Employee Engagement and Employee Performance
Full text linkCareer development is a series of positions or positions occupied by a person while working well in a corporate environment. Career development as an HR management activity basically has the goal of being able to improve and increase the effectiveness of work implementation by employees so that they are increasingly able to make the best contribution in realizing company goals. Collecting data in this study used a survey method by distributing questionnaires online. Measurements were made using a Likert scale with a scale of 1 – 4 (1
= strongly disagree and 4 = strongly agree) with a total of 125 respondents. 77.6% have a non- managerial position, and the remaining 22.4% have a managerial position. 61.6% work in the Sales/Marketing division and the remaining 38.4% work in the Support division (Finance, Legal, CS, HR). 12.8% had a high school education / equivalent, 7.2% had a D3 degree, 71.2% had a Bachelor\u27s degree and the rest had a Masters degree. No one was under 20 years old, 37.6% had an age range of 20-30 years, 46.4% had an age range of 31-40 years and 16% were over 40 years old. The test results state that career development has a positive and significant impact on employee engagement
The Influence of Digital Marketing in Building Brand Awareness Against Purchasing Decisions and Sales Volume
Full text linkThe development of the era is accompanied by advances in technology, the means of promotion are increasing, such as through the use of Internet media. With this media, companies don\u27t need a lot of money to promote their products, in addition to its very wide reach. This research is explanatory research, which will explain something. This research will prove the relationship between existing variables: digital marketing, as the independent variable, brand awareness as the intervening variable and purchasing decisions as the dependent variable. The 100 respondents who filled out the research questionnaire consisted of 54.8% women and 45.2% men, with an age group of 16.3% under 17 years, 43.3% in the age range 17-25 years, 35.6% 26-49 years and 4.8% in the age above 50 years. The results of the first test state that digital marketing has a positive and significant influence on brand awareness. So, the more aggressively a product is doing digital marketing, the higher the awareness of a product brand offered to the public
The factors affecting investment intentions for employees of PT Bank Central Asia, Tbk.
No full textThis research was conducted to analyze the effect of Personality Traits, Financial Literacy, and Risk Tolerance on Investment Intentions in environmentally friendly companies with Risk Tolerance as a moderating variable, providing input for environmentally friendly companies so they can be more attractive to investors, and contribute to the science of financial management by developing an understanding of the Investment Intentions variable in environmentally friendly companies. This research used quantitative method. The sample is 280 respondents with purposive sampling technique to the employees of PT Bank Central Asia, Tbk. Data was analyzed with Structural Equation Modelling-Partial Least Square (SEM-PLS). The results are personality traits, financial literacy, and risk tolerance had effect on investment intentions and risk tolerance had a moderating effect between financial literacy and investment intentions. With this research, it is hoped that environmentally friendly companies will manage their companies well and do environmentally friendly things included in its annual report so that potential investors are interested in investing in environmentally friendly companies. This research also expected to enrich the knowledge of financial management by providing an understanding of the Investment Intentions variable in environmentally friendly companies. Keywords:environmentally friendly company financial literacy, risk tolerance, investment intentions, personality trait
The Influence of Life-Friendly Human Resource Policies on Employee Engagement, Work-Life Balance, and Job Satisfaction in the Food and Beverage Industry
Full text linkIn the Food & Beverage industry, which is characterized by long working hours and a dynamic work environment, maintaining a balance between work and personal life (work-life balance) poses a challenge for employees. This study aims to analyze the impact of life-friendly human resource policies on work-life balance, employee engagement, and job satisfaction. Additionally, it examines the role of employee engagement as a mediator in the relationship between life-friendly human resource policies and work-life balance. This study employs a quantitative method with a Structural Equation Model (SEM) approach, analyzing data from 183 employees at Bangor Berkembang Abadi. Data collection was conducted through an online survey using a purposive sampling technique. Data analysis was performed using SmartPLS 4.0 and SPSS 26 software. The results indicate that life-friendly human resource policies significantly influence work-life balance and employee engagement. Employee engagement also positively affects work-life balance and serves as a mediator in the relationship between life-friendly human resource policies and work-life balance. However, job satisfaction does not significantly impact work- life balance, suggesting that other factors, such as work flexibility and organizational support, play a more crucial role in determining employees’ work-life balance. The implications of this study highlight the need for companies to implement more flexible HR policies, such as flexible work arrangements, fair shift rotations, and employee well-being support, to enhance employee engagement and work-life balance.
 
Pengaruh Diskon, Gaya Hidup, dan Pembelian Impulsif terhadap Keputusan Pembelian pada Pengguna Kartu Kredit Bank Swasta ABC di Indonesia
Full text linkPada era perkembangan zaman yang sangat pesat ini, perilaku gaya hidup juga ikut berkembang menyesuaikan trend gaya hidup terkini, hal ini dipicu oleh perkembangan budaya, demografik, maupun kelas sosial. Untuk memenuhi hasrat serta keinginan yang dimiliki oleh individu tertentu mengharuskan mereka agar terus selalu mengikuti trend terkini. Penelitian ini bertujuan untuk mengetahui pengaruh diskon, gaya hidup, pembelian impulsif terhadap keputusan pembelian. Pada penelitian ini menggunakan pendekatan metode kuantitatif dan mengunakan alat analisis PLS-SEM. Penelitian ini menggunakan teknik non-probability purposive sampling untuk mengumpulkan data yang diperlukan dengan tujuan analisis mendalam. Dengan sampel 210 responden yang pernah menggunakan kartu kredit untuk berbelanja dan berdomisili di Jabodetabek dikumpulkan selama rentang waktu Mei hingga Agustus 2023. Kuesioner yang disebarkan secara online menggunakan Google Form melalui Instagram, Whatsapp, dan Telegram. Hasil pada penelitian ini menunjukan bahwa diskon memiliki pengaruh positif terhadap pembelian impulsif, gaya hidup memiliki pengaruh positif terhadap pembelian impulsif, pembelian impulsif memiliki pengaruh terhadap keputusan pembelian. Selanjutnya diskon memiliki pengaruh terhadap keputusan pembelian, dan gaya hidup memiliki pengaruh terhadap keputusan pembelian
Pengaruh Digital Marketing, Customer Engagement, dan Brand Awareness Terhadap Purchase Intention Produk Fashion Lokal Pada Generasi Z
Full text linkPenelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap customer engagement, brand awareness dan purchase intention. Penelitian ini adalah penelitian dengan pendekatan metode kuantitatif dan menggunakan analisis Structural Equation Modelling (PLS-SEM). Populasi pada penelitian ini yaitu Generasi Z, pengikut sosial media ERIGO, pernah atau niat melakukan pembelian produk ERIGO, dan berdomisili di Kota Jabodetabek. Teknik pengambilan sampel dengan teknik purposive sampling dengan jumlah sampel sebanyak 200 responden. Hasil penelitian ini menunjukkan bahwa digital marketing mempunyai berpengaruh positif terhadap customer engagement dan brand awareness. Selanjutnya customer engagement dan brand awareness mempunyai berpengaruh positif terhadap purchase intention. Namun digital marketing tidak mempunyai berpengaruh positif terhadap purchase intention
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