1,720,964 research outputs found
Putting your stamp on your aesthetic clinic: how to create or change a brand
No full text In a competitive sector like aesthetics, having a brand is crucial to distinguish yourself from other local service providers. Victoria Smith and Nancy Wiggins explain why branding is important and how clinics can ensure their company name is trademarked and protected. They also cover key areas of consideration when establishing or redeveloping a brand, from design and colour scheme to domain names </jats:p
Educating patients on the skincare ranges you stock: the benefits for your business
No full text The medical aesthetic sector is booming and patients are not only seeking the latest and greatest procedures, but also they often look for skincare that makes them look and feel good. Victoria Smith and Nancy Wiggins believe that if patients are coming in for regular treatments at your clinic, they could also benefit from investing in the medical-grade skincare ranges you sell </jats:p
Evaluating risk in your business: implementing the pre-mortem model
No full text In this day and age, business managers pride themselves on being busy. However, this can backfire when the busyness prevents them from analysing and protecting their business for any potential risks. Victoria Smith and Nancy Wiggins discuss the importance of regularly evaluating your aesthetic clinic for any danger areas and introduce a simple model which can be used to do so </jats:p
Performance reviews for clinic staff: how to make them worthwhile
No full text As aesthetics continues to evolve at a speed of knots, it is imperative that staff are able to develop their skills at the same rate, say Victoria Smith and Nancy Wiggins. If done effectively, a performance review can present a valuable opportunity for practice managers, clinical and administrative staff to have a two-way communication that can result in improvements for the staff and business </jats:p
PR and your clinical practice: reaping the benefits of high-quality marketing
No full text While running a busy clinic, it can often be difficult to find time to invest in an all-important marketing plan for your services. The good news is that there are professionals out there who can help with this and spread the word about the great work you are doing in the field. Victoria Smith and Nancy Wiggins explore what clinic managers should consider when pursuing a PR agency or specialist </jats:p
Knowing your competitors: how you can work together for mutual success
No full text There is nothing to be feared from a little competition. For the most part, it prevents you from becoming complacent, keeps you on your toes, and encourages you to focus on building a strong brand and providing excellent customer service. Victoria Smith and Nancy Wiggins look at why competition is healthy and how embracing it has the potential to present unexpected opportunities and increase patient </jats:p
Preparing your clinic for the winter months: why it is important to reflect and reconnect
No full text Although the summer months are coming to an end, there is still time to be proactive and plan ahead for the busiest time of the year. Looking back on what has worked well in the past and ensuring your services meet the needs of future patients are tasks that can increase patient satisfaction and retention. Victoria Smith and Nancy Wiggins suggest ways in which practitioners can prepare for the winter period </jats:p
Designing your clinic: creating the right environment for your brand and clientele
No full text Whether you have had a clinic for some time, or you are in the process of launching one, it is well worth designing your space in a way that improves the experience for patients and staff. From the colour scheme to the level of soundproofing, there are many elements to consider when developing the look and feel of your practice. Victoria Smith and Nancy Wiggins provide their top tips on selecting interiors </jats:p
Do incentive schemes encourage motivation in the workplace?
No full text Reward schemes can be a great way to motivate staff to go above and beyond what is expected of them in order to deliver excellent service for clients, but they may also have their downsides. Victoria Smith and Nancy Wiggins outline both the positive and negative effects these schemes can have, and offer advice for implementing a well-designed rewards system in your clinic </jats:p
The perks of customer feedback: how even bad reviews can benefit your practice
No full text With the rapid development of digital feedback platforms and instant access to social media, one bad patient experience can have a reverberating impact on your practice. Nancy Wiggins and Victoria Smith look at how the art of complaining is evolving, explain why negative feedback is a gift and discuss how to implement a system that sees patients providing the solution to excellent customer service </jats:p
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