64 research outputs found
The interpersonal communication approach to HIV/AIDS prevention: strategies and challenges for faith-based organizations.
No full textThis study examines the interpersonal communication approach to HIV/AIDS prevention within Faith-Based Organizations (FBOs) in Jamaica. Applying concepts from the social influence and social learning theories, the study examines communication strategies, challenges and concerns that religious leaders face in their communication efforts. Data gathered qualitatively through focus groups and in-depth interviews indicate that FBOs are social and cultural entities with potential to influence knowledge,attitude and behaviour for HIV/AIDS prevention. However, issues related to content, context, culture,
the prevailing AIDS-related stigma alongside religious leaders’ personal characteristics hamper their communication initiatives. Capacity building of leaders as HIV/AIDS communicators and behaviour change facilitators and a collaborative effort between FBOs and health organizations would enhance their HIV/AIDS response
Alcohol consumption and reproductive health risks in rural Central Kenya
No full textObjective:
The goal of the current study is to explore the perceived reproductive health risks associated with alcoholism from the perspective of rural communities in Kenya where abuse of illicit liquor especially among men has become an epidemic.
Methods:
Data for the study were gathered qualitatively through focus groups among community members and in-depth interviews with opinion leaders and key informants who were selected through a snowball method. All recorded data were analyzed through constructivist and interpretive techniques, which started with a line-by-line examination of transcripts for identification of emerging themes.
Results:
Rural communities are aware of the lethal nature of the illicit liquor and the severe reproductive health problems associated with it among male consumers. Alcoholism also affects women’s sexual and reproductive needs and is attributed to risky sexual behaviors in alcohol-discordant relationships, which puts them at a higher risk of HIV infection.
Conclusions:
Results indicate a need to address alcoholism in rural Kenya as a public health problem focusing on education and understanding of the long-term health consequences. Addressing the impact on male reproductive health is crucial because it impacts the wider community. Given the complex relationship between alcohol abuse and HIV/AIDS, it is also important for prevention interventions to target married women and non-alcohol consumers. Furthermore, engaging communities will ensure development of culture- and gender-specific interventions. Such engagement requires facilitation of health practitioners for development of meaningful community-based initiatives
Communication for HIV/AIDS Prevention in Kenya: Social-Cultural Considerations
No full textThe acquired immune deficiency syndrome (AIDS) epidemic is spreading fast in Africa in spite of the
various efforts and resources put in place to prevent it. In Kenya, reproductive health programs have
used the mass media and other communication interventions to inform and educate the public about
the disease and to promote behavior change and healthy sexual practices. This effort has led to a
discrepancy between awareness and behavioral change among people of reproductive age. In this
article I examine the discrepancy in Kenya from a communications perspective addressing social
cultural and related factors contributing to the lack of change in behavior and sexual practices. I draw
on the theoretical framework of Grunig’s model of excellence in communication, the importance of
understanding and relationship building between programs and their stakeholders. Data were gathered
qualitatively using focus groups and in-depth interviews among men and women in rural Kenya. Key
findings indicate that although awareness of sexually transmitted diseases (STDs) including human
immunodeficiency virus (HIV)/AIDS is high in Kenya, a majority of the population, particularly
those in the rural communities, lack understanding of the communicated messages. They also lack the
knowledge of other ways of transmitting HIV particularly among those not sexually involved. Cultural
beliefs, values, norms, and myths have played a role in the rapidly increasing epidemic in the rural
communities and yet HIV/AIDS communication programs have not addressed these factors
adequately. I conclude that successful behavior change communication must include strategies that
focus on increasing understanding of the communicated messages and understanding of the audience
through application of appropriate methodologies. Building a relationship with the audience or
stakeholders through dialogues and two-way symmetrical communication contributes toward this
understanding and the maintenance of the newly adopted behaviors and practices
HIV/AIDS Stigma and Religiosity among African American Women
No full textAfrican American women are disproportionately affected by HIV/AIDS compared to other
ethnicities, accounting for two-thirds (67%) of all women diagnosed with HIV. Despite their
increased risk of HIV infection, few studies have been conducted to understand culture-specific
factors leading to their vulnerability. Given the central role of religious organizations in African
American communities, this study explored whether and to what extent religiosity plays a role in
stigma toward HIV/AIDS. A survey of 205 African American women in two Midwestern cities
measured the following key variables: 1) religious stigma of HIV/AIDS, 2) religiosity, 3) personal
relevance of HIV/AIDS, 4) knowledge of HIV/AIDS, 5) perceived influence of religion on views
of people with HIV/AIDS, and 6) demographics. Results of hierarchical regression showed that
after controlling for key factors, religiosity was a significant factor predicting the level of religious
stigma (β=-.18, p <.05). Those with high religiosity displayed significantly higher stigma, associating
HIV/AIDS with a curse or punishment from God. Verbatim responses to an open-ended question
also revealed seemingly ingrained prejudice against HIV/AIDS from a religious perspective. The
findings point to the important role of faith-based organizations (FBOs) in addressing HIV/AIDS
issues within African American communities
Gender empowerment through ICTs: potential and challenges for women in the Caribbean
No full textInformation communication technologies (ICTs) have been promoted as tools for national development
and for gender empowerment in many developing countries. In the Caribbean, governments,
non-governmental organizations and training institutes play a key role in ensuring
access to ICTs among women. Gender empowerment is equated to access to information and
technology but there are several concerns related ICT access and their effective use among
women that are not adequately addressed. This study addresses these issues as well as social,
cultural, economic and other factors that challenge women’s access and use of communication
technology. The study recommends further research in policy development to focus on identifies
challenges and strategies that will ensure women’s participation in their own empowerment
through ICTs
Students’ expectations and motivation for service-learning in public relations
No full textThis study is based on a survey of public relations students and examines their attitudes, expectations, and motivations for participating in curriculum-infused service-learning projects. Results indicate that prior participation does not influence attitudes or expectations, but motivation to participate in the project was significantly associated with positive attitude and higher expectations. Students’ expectations, which include social and professional growth, and psychological and altruistic gratification through community contributions, indicate a need for discipline-focused service-learning programs and for a focus on civic engagement given the role of public relations in relationship building and in strategically addressing social issues that impact society
An Examination of Factors Associated With Self-Efficacy for Food Choice and Healthy Eating among Low-Income Adolescents in Three U.S. States
No full textCitation: Muturi NW, Kidd T, Khan T, Kattelmann K, Zies S, Lindshield E and Adhikari K (2016) An Examination of Factors Associated With Self-Efficacy for Food Choice and Healthy Eating among Low-Income Adolescents in Three U.S. States. Front. Commun. 1:6. doi: 10.3389/fcomm.2016.00006Background: Self-efficacy is a crucial component in effective health communication and health promotion interventions and serves as a moderator for behavior change. Although awareness and risk perception are important in the behavior change process, self-efficacy gives people the necessary confidence in their ability to engage in advocated health behaviors. In addressing childhood obesity, self-efficacy plays a crucial role in dietary decisions. Informed by the social cognitive theory, this study examines the personal and environmental factors that determine self-efficacy for healthy food choices and healthy eating among adolescents in low-income communities
Access and the Use of ICTs Among Women in Jamaica
No full textInformation and communication technologies (ICTs) have made the global village a reality with the Internet, cell phones and other digital communication technology disseminating messages instantly through the fast information superhighway. The United Nations (U.N.) Development Program (UNDP, 2001) defines ICTs in terms of innovations in microelectronics, computing (hardware and software), telecommunications and opto-electronics—micro-processors, semiconductors and fibre optics. These technologies enable the processing and storage of enormous amounts and rapid distribution of information through communications networks. As new innovations, ICTs are also described as “the building blocks of the networked world,” (UNDP, 2001, p. 30), with ICTs, particularly the Internet, being used by a variety of organizations as a global networking tool. Access to, knowledge of and effective use of ICTs is crucial, particularly where access to the technology is equated to social, political, economic and human development. Internet usage, for example, is regarded as the standard indicator of the use of ICTs and also the most democratic of all mass media, mainly because of their low investment (Internet World Stats, 2006). This technology has been used effectively as a tool for delivery of various services and applications, including distance learning, agriculture, telehealth, e-commerce and e-governance. Individuals, organizations and institutions now use the Internet to strategically reach a large audience of markets through e-mails and other advertising strategies, since it is fast and economical, irrespective of size or location of business. There are many gender issues, however, related to connectivity and access to available ICTs, some of which are visibly documented and most often examined as the digital divide based on gender. Rakow (1986), in her classic studies on gender and ICTs, however, points out that technology should not be examined based on the differences in the behavior of men or women towards a technology, but instead to look for the ways in which the technology is used to construct us as women and men through the social practices that put it to use. Rakow further argues that more attention needs to be paid to how communication technologies alter, aid, or construct women’s opportunities for interacting with each other and with the wider public domain. This article is based on data gathered through a detailed open-ended questionnaire, with a sample of 121 Jamaican women, ages 21 and older, and explores their access and nature of use of ICTs as well as challenges they face in their attempts to use them effectively. Like other Caribbean islands, Jamaica has embraced ICTs as a tool for national development, adopting the most recent technologies to ensure global connectivity. The study examines how these technologies could be used effectively to address some of the developmental, economical, health and human developmental challenges that face the Small Island Developing States (SIDS). These findings are used to complement existing studies, including national surveys and literature on the gender and ICT issues in the Caribbean. </jats:p
Access and the Use of ICTs Among Women in Jamaica
No full textInformation and communication technologies (ICTs) have made the global village a reality with the Internet, cell phones and other digital communication technology disseminating messages instantly through the fast information superhighway. The United Nations (U.N.) Development Program (UNDP, 2001) defines ICTs in terms of innovations in microelectronics, computing (hardware and software), telecommunications and opto-electronics—micro-processors, semiconductors and fibre optics. These technologies enable the processing and storage of enormous amounts and rapid distribution of information through communications networks. As new innovations, ICTs are also described as “the building blocks of the networked world,” (UNDP, 2001, p. 30), with ICTs, particularly the Internet, being used by a variety of organizations as a global networking tool. Access to, knowledge of and effective use of ICTs is crucial, particularly where access to the technology is equated to social, political, economic and human development. Internet usage, for example, is regarded as the standard indicator of the use of ICTs and also the most democratic of all mass media, mainly because of their low investment (Internet World Stats, 2006). This technology has been used effectively as a tool for delivery of various services and applications, including distance learning, agriculture, telehealth, e-commerce and e-governance. Individuals, organizations and institutions now use the Internet to strategically reach a large audience of markets through e-mails and other advertising strategies, since it is fast and economical, irrespective of size or location of business. There are many gender issues, however, related to connectivity and access to available ICTs, some of which are visibly documented and most often examined as the digital divide based on gender. Rakow (1986), in her classic studies on gender and ICTs, however, points out that technology should not be examined based on the differences in the behavior of men or women towards a technology, but instead to look for the ways in which the technology is used to construct us as women and men through the social practices that put it to use. Rakow further argues that more attention needs to be paid to how communication technologies alter, aid, or construct women’s opportunities for interacting with each other and with the wider public domain. This article is based on data gathered through a detailed open-ended questionnaire, with a sample of 121 Jamaican women, ages 21 and older, and explores their access and nature of use of ICTs as well as challenges they face in their attempts to use them effectively. Like other Caribbean islands, Jamaica has embraced ICTs as a tool for national development, adopting the most recent technologies to ensure global connectivity. The study examines how these technologies could be used effectively to address some of the developmental, economical, health and human developmental challenges that face the Small Island Developing States (SIDS). These findings are used to complement existing studies, including national surveys and literature on the gender and ICT issues in the Caribbean. </jats:p
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