157 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
An investigation of supramolecular synthons in 1,2,4-triazole-3(4H)-thione compounds. X-ray crystal structures, energetic and Hirshfeld surface analysis
No full textA series of four closely related 1,2,4-triazole-3-thione (1-4) compounds was obtained by heterocyclization of thiosemicarbazides under basic catalytic conditions. The crystal structures of the 4-alkyl-5-(substituted-phenyl)-2H-1,2,4-triazole-3(4H)-thione derivatives [4-alkyl = 4-ethyl-5-phenyl (1), 4-hexyl-5-phenyl (2), 4-hexyl-5-p-tolyl (3), and 4-ethyl-5-(2,4,6-trimethoxyphenyl) (4)] have been determined. PIXEL lattice energy calculations revealed that dispersion components make the major contributions, with the coulombic terms also contributing significantly to the total energy. Interaction energies for the inversion dimers involving N?H⋯S=C hydrogen bonds indicate a dominant contribution to packing stabilization coming from the coulombic energy component. Hirshfeld surfaces and 2D-fingerprint plots allowed us to visualize different intermolecular contacts and their relative contributions to the total surface in each compound. The comprehensive analysis of the crystal packing and the energetic features demonstrate the key role of the R2 2(8) supramolecular synthon of the type (···HNCS)2 in the solid state structures of these 1,2,4-triazole-3-thiones.Fil: Saeed, Aamer. Quaid-i-azam University; PakistánFil: Ashraf, Zaman. Allama Iqbal University; PakistánFil: Nadeem, Humaira. Riphah International University; PakistánFil: Simpson, Jim. University Of Otago; CanadáFil: Pérez, Hiram. Universidad de La Habana; CubaFil: Erben, Mauricio Federico. Facultad de Ciencias Exactas, Universidad Nacional de la Plata; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata. Centro de Química Inorgánica "Dr. Pedro J. Aymonino". Universidad Nacional de La Plata. Facultad de Ciencias Exactas. Centro de Química Inorgánica "Dr. Pedro J. Aymonino"; Argentin
Regiospecific synthesis of some novel N-nucleosides of 4-amino-5-substituted-1,2,4-triazole-3-thiones and their in-vitro antimicrobial activity
No full text4-Amino-5-substituted-1,2,4-triazole-3-thiones were prepared by following two different reaction routes and comparing the effectiveness of using different reaction conditions. The coupling of aminotriazoles with acetylated α-bromo-D-glucose furnished protected N-nucleosides regiospecifically. The reagents used gave only one regioisomer N-glycosides not the other S-nucleosides. The protected nucleosides upon deacetylation using methanolic ammonia afforded deprotected products. The chemical structures of synthesized compounds were confirmed by FT-IR, 1H NMR, 13C NMR, mass spectroscopic and elemental analysis data. All of the synthesized compounds were tested against ten different gram positive and gram negative bacterial strains which exhibited moderate to good antibacterial activity. The deprotected nucleosides portrayed high antibacterial activity than 4-amino-5-substituted-1,2,4-triazole-3-thiones and protected nucleosides against selected bacteria
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
Design, synthesis and screening of indole acetic acid-based tri-azo moieties as antioxidants, anti-microbial and cytotoxic agents
No full textMultidrug resistance and infectious disease have enormous spread despite drug discovery and development advancements. 1, 2, 4 -triazoles have been extensively studied, playing an imperative role in many pathologic conditions. A series of Schiff base triazoles; derived from Indole -3- acetic acid with substituted Benzaldehydes (5a-5g) were designed, synthesized, and evaluated through various Spectroanalytical techniques. SwissADME was used to assess physicochemical properties and pharmacokinetic drug-likeliness behavior. (5a-5g) were evaluated for their varied biological potential through antioxidant, antimicrobial, enzyme inhibition, and cytotoxic evaluation. Schiff bases express drug-like nature as they follow Lipinski’s rule of five. 5b showed good antioxidant potential in total antioxidant capacity (TAC) and total reducing power (TRP) assays and was most active in the library in % free radical scavenging assay (%FRSA), showing 32% inhibition at 50 μg/mL concentration. Compounds showed antibacterial activity against various tested strains. 5e and 5f showed a minimum inhibitory concentration (MIC) value of 3.12 μg/mL for P.aeruginosa and K.pneumoniae, respectively. In the antifungal assay, only 5e inhibited one strain with a zone of inhibition >6 mm. These synthetic molecules possess good cytotoxic potential in the Brine Shrimp Lethality screening; 5c, 5d, and 5f exhibited LC50 =5.7 μg/mL. In the protein kinase inhibition assay, 5a, 5b, and 5g demonstrated inhibitory potential, showcasing the zone of inhibition as 7.5–10.5 mm for the bald one and 6–7.5 for the clear zone. These findings suggest that the compounds have antibacterial and cytotoxic potential, and there is a chance for further research and development in this area
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