1 research outputs found
ANALYSIS OF THE INFLUENCE OF THE GULTIK (GULAI TIKUNGAN) NIGHT CULINARY ATTRACTION ON TOURISTS' INTENTION TO REVISIT BLOK M, SOUTH JAKARTA
Get PDFThe Gultik Blok M Culinary Area in South Jakarta is one of the culinary tourism spots in South Jakarta, known for its authentic food flavors and unique dining vibe compared to other culinary destinations. However, the area has some deficiencies, such as inadequate toilet facilities, parking, and menu variety. This study aims to determine the influence of tourist attractions on the intention to revisit the Gultik Blok M Culinary Area in South Jakarta. A non-probability sampling technique with purposive sampling was employed, targeting 100 respondents directly in the Gultik Blok M Culinary Area, South Jakarta. The research method used is descriptive quantitative, with data collection techniques including interviews, observations, and questionnaires. Data analysis was conducted using simple linear regression with IBM SPSS Statistics 27. According to the research, the T-test results show that the dimensions of tourist attraction have a significant effect on the intention to revisit, with a t-value of 12.282 > t-table value of 1.987 and a significance level of 0.000 < 0.05. Simultaneously, the results indicate that tourist attractions influence the intention to revisit by 60.6%. Recommendations for management include improving and adding menu varieties, enhancing facilities, and maintaining cleanliness to increase tourists' interest in visiting the Gultik Blok M Culinary Area in South Jakarta.Keywords - tourist attraction, culinary tourism, tourists, Gultik Blok M, South Jakarta, intention to revisit
