1,721,064 research outputs found
Zootecnia biologica e qualità agroalimentare
No full textQuality in animal food products, given its complexity, it is often measured by multi-dimensional constructs. Consumers expectations mainly refer to extrinsic attribute, and often a mismatch is observed between intrinsic and extrinsic characteristics, the former being mostly the target of producers. This paper reviews the determinants of quality as viewed by different authors. Both the demand and the supply side of animal food product quality are considered. The pros and cons of current methodologies used in quality assessment of animal food products are presented, with special attention to organic products. Finally, a new holistic approach to evaluate and measure food quality is proposed, together with suggestions for future research.
Emotions and Attitude to Food Viral Advertising: An Empirical Study
No full textFive successful viral ad campaigns of different kinds of food and beverages were selected on YouTube. Thirty randomly selected respondents were asked to watch the videos and rate their emotional responses to them, as well as their overall ad liking (emotional quotient). Experiments were
video-recorded and then facial micro-expressions were analyzed in order to reveal emotions. The results show: a) that self-reported, cognitively-mediated emotions are substantially different than facerevealed emotions; b) self-reported surprise and happiness appeared the most relevant emotions related to the viral campaigns; and c) ad liking is significantly and positively correlated with both the ‘revealed’ and ‘stated’ happiness and is inversely correlated to disgust. We conclude with the hypothesis that surprise could be untruly reported as a stated emotion, if the respondents ‘feel obliged’ to report such an emotion after being shown video material that they had never seen before
Adoption of organic farming practices: a theoretical and empirical analysis
No full textIn this paper a theoretical model to analyse and explain the adoption of organic farming techniques at a regional level is presented. Farmers goals and goals structures are used in a means-end analysis of the producer’s behaviour, leading to a representation of the farmer’s decision making process which is more general than the simple neoclassical model of the firm. The relationships among farmer’s motivations and institutional factors acting as incentives and barriers are explicitly taken into account in the analysis, which embeds historical factors as part of the explanation of the process of adoption. As a result, organic farming can be viewed as an institutional adaptation to the absence of certain public goods markets, such as those of clean water, healthy soil, hazard-free food, etc. Organic farming clearly perform a role in internalising the externalities in agricultural production; in this sense it serves as an incentive device. At the same time it also operates as a self-selection device, to identify the characteristics of different individuals. Individuals who believe that they can play a positive role in protecting the environment or, more in general, in shaping the society by their own work, will be more willing to convert to organic farming. An empirical application of the model is used to analyse the adoption process in a paradigmatic Italian region
Sviluppo e testing di messaggi pubblicitari per l’agricoltura biologica: il modello Meccas in pratica
No full textOrganic Consumption as a Change of Mind? Exploring Consumer Narratives Using a Structural Cognitive Approach
No full textAn innovative qualitative approach to analyze consumer narratives and biographies was applied to gain insight into consumer decision making and dynamic behavioral patterns in the purchase of organic foods. We adapted Gardner's (2004) change-of-mind framework to organic food consumption. Regular consumers trust organic products because they believe that they are healthier and tastier than the equivalent nonorganic product. This belief is built upon day after day by their experiences and by word of mouth: a growing stock of information supports their food choice and confidence in organic food. Occasional consumers have strong beliefs about the better taste and the higher quality of organic food in general. The choice to (regularly) buy organic food is a matter of largely unnoticed inner development. The results allow us to draw some conclusions relating to the determinants of the future demand for organic food in Italy
Consumatori e certificazione dei prodotti da agricoltura biologica: un'analisi empirica
No full textAccording to the new organic (Regulation (ec) No 834/2007, a mandatory eu logo for organic food was introduced as well as new guidelines to label organic products. In the new labelling the indication of origin of the raw materials is compulsory: ‘eu Agriculture’, ‘non-eu Agriculture’ or ‘eu/non-eu Agriculture’. When all agricultural raw materials came from the same country, the terms ‘eu’ and ‘non-eu’ can be replaced or supplemented by the name of that country. The name of the Organic certifier can be also signalled to final consumers by the product labelling. In some eu countries (Denmark and Germany) the product label based on a third-party certification, private or public, make them trust the underlying certification scheme. Although consumers often lack knowledge on organic certification and organic farming practices in general, several studies highlight that scepticism and uncertainty towards organic logos and certification prevent consumers from buying more organic food. The present study analyses how consumers perceive some of the most important aspect of the new labelling regulation (the origin of raw materials and the organic certifier for organic food). Few studies exist on consumer views on organic labelling for organic food and willingness to pay for trust in the organic food quality (Burrell et al., 2006). The recommendations drawn from our findings can help stakeholders in the Italian organic sector. 415 consumers in three Italian locations (Ancona, Milano, Bari) participated to a survey in March 2010. The results show that the organic consumers prefer organic products from Europe and trust products certified by Italian (more than from foreign countries) and public certification bodies (more than private). These findings suggest the need for transparency of the complexity of the organic certification and accreditation system, unknown to most of the consumers. There is a need to make them clear what the new label characteristics stand for and remove consumer concerns of the standards and the trustworthiness of the inspection system
L’analisi mezzi-fini: un’applicazione allo studio del comportamento del consumatore dei prodotti biologici
No full textL'indagine di cui il presente studio si occupa, mira a spiegare il processo decisionale d'acquisto nei riguardi del prodotto biologico e ad approfondire il legame esistente tra consumatore e prodotto, applicando la teoria della catena mezzi-fini e la tecnica di laddering. In particolare, poiché il comportamento del consumatore sembra spesso non spiegabile attraverso la teoria economica tradizionale, l'indagine approfondisce la conoscenza del modo in cui i consumatori attribuiscono al prodotto un significato, una rilevanza personale, che ne motivi l'acquisto. Nell'indagine vengono individuate le strutture cognitive di 60 consumatori. Con particolare riferimento al loro diverso livello di conoscenza e d'esperienza, sono raccolte informazioni sugli obiettivi, gli scopi e le intenzioni di consumo, relativamente al consumo e all'uso dei prodotti da agricoltura biologica. I risultati dello studio delineano alcuni interessanti punti di forza e di debolezza del prodotto biologico
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