900 research outputs found
Examining the role of Travel Vloggers in creating destination and as well as country image---An analysis through Netnographic Approach
No full textTravel vloggers are leading digital influencers in today’s era who share their opinions through vlogs and create influence on their audience. To better understand this phenomenon this research investigates their influence on creating destination as well as country image. Authors of this paper have chosen Pakistan as a destination to study, to accompany, travel vlogs of 2 solo female were considered. Authors have considered online comments of the audience, as the majority of their viewers had neither a positive nor adverse perception of Pakistan. The results revealed their practices as “grabbing the attention, self-discovery, viewers’ involvement and sharing information”. With theoretical and managerial aspects, this study offers a technique for employing netnography to detect destination and country image qualities
MEMON LUBRICANTS: HIRING A SALES PERSON
No full textThe case focuses on the predicament of Aamir Raheem, the founder and owner of Memon Lubricants, a dealership for Shell Pakistan, in Sukkur. Aamir needed to make some managerial decisions to improve the process for recruiting salespersons for his new dealership branch, located in Khairpur, which is at31 km from Sukkur. Given the constraints of a tight budget, availability, and the need to complete the recruitment quickly, Aamir had to adopt a better recruitment process than the one he had used when hiring employees at his first branch (at Station Road, Sukkur).
Aamir was faced with various challenges, including (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The case is focused on the evaluation of various alternatives in order to meet Memon Lubricants’ staffing requirements
New Wella Salon- A Journey Towards Popularizing the Services (B)
No full textOne of the biggest fears of human life is the fear of losing long-awaited status of being
successful that had been earned as a result of untiring efforts. In the month of March
2016, Mr Meer – the young owner of a New Wella Salon – was also experiencing this fear
since the last couple of months. This status of success was the dream of his life; in fact,
the very start of his dream career that he never wanted to lose in the hands of
competition at any cost. Because he knew that loss of this position would result in not
only death of his career as a barber but also the extinction of the oldest (20-year-old)
and trendier brands of Sukkur city in the salon industry which is known as “New Wella
Salon.” These thoughts made him more upset and fearful and started impacting his
work
Mamta Oil and Ghee Mills: Sales Target Dilemma
No full textThis case is about Mamta Oil and Ghee Ltd, operating in the Fast Moving Consumer Goods industry of Pakistan. Currently the company is standing in the last quarter of 2015 and is in the stage of evaluating its sales targets set for the year 2015. Mr. Asim Sheikh, the sales manager at MOG ltd, and his team achieved 92% of their sales targets in the first three quarters (July-March 2015) with a growth rate of 12.32 instead of 23 % which was expected. Mr. Asim is thinking to revisit the sales targets and revise them for the five regions of the company so that the expected growth rate along with 100% of targets is achieved. The case also brings discussion regarding the launch of a new product at a time when the sales team is already striving to achieve their sales targets, which are not set appropriately
EXAMINING STAKEHOLDERS' ROLES IN ESTABLISHING SUSTAINABLE TOURISM-AN INTERNATIONAL AND CROSS-CULTURAL STUDY
No full textPlanning and development for the tourism industry have focused on sustainability ideas and problems. It has grown more difficult to address issues of sustainability, environmental protection, and local community involvement. However, the past studies are limited in terms of how stakeholders in the tourist industry interact and how this engagement might help achieve sustainability goals. Today the era has changed and the audience are now available on virtual or online modes rather than the physical ones. Based on this and existing frameworks, we propose an extended framework along with roles and responsibilities of each, adding the online communities including travel vloggers in this. A systematic literature is done to identify the role of new stake holder, online communities, in creating sustainable tourism in the market
Lemoba: Should Hr Prioritize Employee Promotions To Avoid A Retention Crisis?
No full textWaqas Hussain, Human Resource Manager at LeMoba Beverages, closed the wooden lattice
door of the boardroom with a hasty push. He came out marching towards his office with his
eyes rolled and angry face. As he entered his office, one of the subordinates greeted him
with a smile and posed a question: “Anything puzzling happened in there?”
Hussain responded angrily, “Yes, my performance was in question, but later it was explained
that it was our whole department’s performance.”
During the meeting, Sabeen Fatima, LeMoba Beverages’ Managing Director (MD), stressed
the high turnover of employees, which created serious concerns about the Human Resource
(HR) Department. Hussain was urged to settle this issue soon; “Otherwise,” Fatima uttered
at the end of the meeting, “Hussain, you and your team should pack your bags.”
Hussain needed to propose a workable solution to the problem of employee turnover,
which would be acceptable to both the Financial Controller and the Managing Director
New Wella Salon-Exploring Growth Opportunities (A)’ published in the Case Studies Journal of Business and Management
No full textThis case discusses about the dilemma faced by a famous barber Mr. Fayaz, who has been refused by his loyal customers to get their services from him at the age of 55 years. The incident has taken him to think seriously about his future as a barber and the future of his sons, who share the same profession with him. Over the years, his son Meer has changed the image of the salon from a traditional salon into a trendier and sophisticated salon keeping in mind the changing mind set of consumer and services provided by leading salons of Pakistan. At a brainstorming session, Mr. Fayaz & Meer are trying to address three difficult questions: Was it just an incident and could it be ignorable? What future growth options are available to sustain our position? Would closing the business and investing in some other business be a viable option
Anytime Distribution - A Case of Gender Differential in Sales Performance
No full textAnytime distribution’s (AD’s) third quarterly sales review meeting took place on April 5,
2017, at the company’s headquarters in Karachi. The National Sales Manager (NSM) Umar
Arshad gave his presentation concerning the organization’s sales performance with respect
to three customer segments as follows: modern trade, wholesale and retail. It was evident
from the sales graph that the sales volume of the wholesale channel had been declining
consistently for the past sixmonths. The NSM reported that the reason for this decline was
the newly transferred wholesale manager’s poor performance. Arshad urged the Country
Manager (CM) to transfer this wholesale manager to modern trade because she was unable
to meet her targets in wholesale. Instead of attracting new customers and increasing the
customer base, the company was losing its existing customers. Arshad was also afraid of
losing the company’s market share
Al-Ain eye centre: sales force evaluation dilemma
No full textThe Al-Ain case describes sales force management and sales force evaluation in a situation that involves a high-performing team operating in a hostile environment. Al-Ain eye centre (Al-Ain), located in the city of Karachi in Sindh state of Southern Pakistan, is a small-scale hospital that has diversified into the pharmaceutical business. Al-Ain’s product portfolio includes analgesics, antibiotics, ophthalmology products and cardiology products. This case focusses on team management and the relationship between a sales manager and subordinate salespeople in the context of Pakistani culture. A sales representative has received a poor performance assessment, which he perceives to be an unfair evaluation of his efforts. As a result of the situation, he subsequently joins a union and creates problems for his superiors. As they explore these management issues within a sales force, students will develop an appreciation for objective methods of sales force evaluation, as well as for the complexity of handling high-performing teams, the importance of employee perceptions and the scope of subjective biases in sales force evaluation that can emerge in practice
Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry
No full textFew empirical studies have been conducted to explore what motivates and demotivates customers to engage in word of mouth (WOM) activities in the restaurant industry.This research paperinspects the connection between different attributes of hospitality industry which lead to the creation of word of mouth. A self-administered questionnaire was used to collect. 200 respondents from one of the leading and famous university of Pakistan is used as a sample to study on. To test the proposed model, we use structural equation modelling. The research ended with two major findings. First, food quality and service quality have great impact on creation of WOM. Second, price and atmosphere does not have any impact in creation of word of mouth
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