1,720,996 research outputs found
Factors influencing domestic tourist attendance at cultural attractions in Andalusia, Spain
No full textThe recent economic downturn has forced the tourism industry to focus their attention on attracting domestic tourists to cultural attractions, which are considered to be one of the most prominent attributes of tourist destinations. This paper studies 10 different types of cultural tourist attraction based on a survey of 4223 residents of Andalusia, Spain. Through cluster analysis, these 10 types of tourist attraction are grouped into three clusters. It is intended that this will contribute to better-informed decision making by the industry. This study thus offers new insight into socio-demographic variables (such as gender, age, marital status, education, and monthly income), psychographic variables (self-identified political ideology, government support and funding preference), and geographic variables (city size) that may be used as effective predictors of attendances at cultural attractions. Managers of tourist attractions should focus their efforts on one or more facets of these visitor profiles in order to attract more tourists to their specific location.</p
Organizational adoption of digital information and technology: a theoretical review
No full text
Purpose
This paper aims to review previous studies on how organizations, particularly small and medium enterprises (SMEs), adopt digital information and technology, especially on the drivers and the outcomes of the adoption itself.
Design/methodology/approach
The present study follows a literature review design. Previous studies that examine SMEs’ digital information and technology adoption are taken into account in building the conclusion.
Findings
The review reveals that digital information and technology that is used for marketing-related position allows SMEs to be more competitive. In general, there are three main theories that have been used to understand the adoption process (i.e. diffusion of innovation theory, technology-organization-environment framework and institutional theory). These theories should be used in conjunction with each other to better explain the adoption process. Additionally, there are three characteristics (i.e. innovation, firm and environmental) that are related to the risks and barriers of the adoption process.
Originality/value
This theoretical review is among the few that put forward the findings reported in research articles on the digital information and technology adoption process within SMEs. Moreover, this paper summarizes the issues (i.e. drivers, outcomes, risks and barriers) related to the adoption process.
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Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
No full textPrevious research has started to show the importance of consumers’ stereotypes for companies and their brands. However, there has been little research into what predicts these consumers’ stereotypes. This study contributes to the literature by testing aesthetic and self-expressiveness benefits as potential antecedents of consumers’ stereotypes towards brands. We also investigate the role of brand stereotypes on relationship quality. Two studies (n = 714) were conducted in two different categories, product (athletic shoes) and service (university). The results support the proposed relationships between brand logo benefits and brand stereotypes. Interestingly, the importance of brand logo benefits on relationship quality differs between the two categories. Implications for marketers are discussed.</p
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs
No full textBrand personality is a key concept in marketing that can be used to create competitive differentiation. Two of the most relevant dimensions of brand personality for academics and practitioners are responsible and active. However, only few studies examine these two personalities, particularly their relationship with prominent marketing constructs. This paper attempts to identify which dimensions of brand experience (i.e., sensory, affective, behavioral, and intellectual) lead to higher consumers' perception of responsible and active brands and in predicting key relationship constructs (i.e., satisfaction, trust and brand loyalty). Based on a survey of 339 Spanish respondents, the results suggest that not all dimensions of brand experience predict brand personality. The findings also suggest that being responsible leads to higher satisfaction and trust compared to being active. On the other hand, being active leads to higher loyalty compared to being responsible.</p
Exploring the determinants of intention to use P2P mobile payment in Spain
No full textPeer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action, extended with additional mobile payment constructs identified in the literature review. The results show that usefulness, subjective norms, and personal innovativeness have a particularly strong, direct influence on intention to use.</p
Building destination brand attachment: the role of cognitive, affective components and destination brand stereotypes
No full textDo stereotypes matter for brand attachment?
No full textPurpose: This study aims to investigate the role of destination brand stereotypes in predicting destination brand attachment (DBA). Design/methodology/approach: Using survey data from 612 Indonesian respondents, the conceptual framework is tested by applying structural equation modeling analysis. Findings: The results show that the four components of destination branding contribute to DBA through brand stereotypes. Originality/value: Based on the stereotype content model, this study explores how two cognitive (i.e. brand awareness and perceived quality) and two affective (i.e. ideal self-congruence and enduring culture involvement) components build destination brand stereotypes, which in turn increase DBA.</p
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