6 research outputs found
To investigate consumer brand loyalty in the Irish clothing industry (case study - Zara)
No full textPurpose – The ever changing market dynamics, customer preferences & choices, never ending advertisements, constant new updates, hourly discounts, lucky draws, loyalty programs, who dressed best, best sellers, out of stock , restocked , last few hours and the list goes on. The apparel market will not exist without the use of these words. It’s fascinating to see how a brand that used to sell only in your locality today is a Global brand and its keeps growing. However, it has its own set of problems. Branded products are often considered to be trustworthy. Brand loyalty promotes branded products that in addition generate revenue for a company and add value to the brand. However, brands are often are subject to change.
Design/Methodology/ Approach – A survey was conducted to collect information on various factors that contribute to brand loyalty from the consumers . To evaluate the role of leadership in brand loyalty and brand management, interviews were conducted of the store managers from Zara.
Findings – Most of the participants who took part in the interview were female consumers. The findings reflected various factors involved in brand loyalty and the role of leadership.
Research Limitations/implications – Due to the less amount of time, this research is only based on the data collected in Dublin, Ireland. The findings and implications are subject to change if the location is changed or the same research is carried out at a different time.
Originality/Value – This research discussed the role of leadership in brand management in Dublin, Ireland. Author keywords: Brand loyalty, brand strategy, supply chain, marketin
2D FE Prediction of Surface Alteration of Inconel 718 under Machining Condition
No full textAbstractNickel-based super alloys such as Inconel 718 are widely employed in extremely hostile applications owing to their superior thermo-mechanical properties. On the contrary, these latter lead the industries to adopt conservative process parameters (e.g. low cutting speed) resulting in lower production rates. The possibility to increase the cutting parameters could lead to higher material removal rates and drastic reduction of the machining time of the process. The aim of this study is to investigate the effects of extreme cutting parameters on the surface and subsurface alterations such as grain size and hardness changes by developing a finite element (FE) numerical model. The Zener-Hollomon and Hall-Petch equation were implemented to predict the grain size and micro hardness variations due to the cutting process. In addition, the depth of the affected layer due to machining was predicted using the critical strain equation. The obtained results proved the accuracy and reliability of the proposed FE model showing a good agreement between the simulated and the experimental results
STUDY OF NAMED ENTITY RECOGNITION FOR INDIAN LANGUAGES
No full textNamed Entity Recognition is a prior task in Natural Language Processing. Named Entity Recognition is a sub task of information extraction and it identifies and classifies proper nouns in to its predefined categories such as person, location, organization, time, date etc. In this document the major focus is given on NER approaches and the work done till now for various languages to identify Named Entities is been discussed. Author have done comparative study to recognize named entity and identified that CRF approach proven best for Indian languages to identify named entity
Author′s Response: Maximizing the visual outcome in traumatic cataract cases: The value of a primary posterior capsulotomy and anterior vitrectomy
No full textEvolving Integrated Continuous Biomanufacturing Control Strategies through Digital twins
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Expression of low endotoxin 3-O-sulfotransferase in Bacillus subtilis
No full textApplied Biochemistry and Biotechnology, 171, 954–962Note : if this item contains full text it may be a preprint, author manuscript, or a Gold OA copy that permits redistribution with a license such as CC BY. The final version is available through the publisher’s platform.A key enzyme for the biosynthesis and bioengineering of heparin, 3-O-sulfotransferase-1 (3-OST-1), was expressed and purified in Gram-positive Bacillus subtilis and Bacillus megaterium. Western blotting, protein sequence analysis, and enzyme activity measurement confirmed the expression. The enzymatic activity of 3-OST-1 expressed in Bacillus species were found to be similar to those found when expressed in Escherichia coli. The endotoxin level in 3-OST-1 from B. subtilis and B. megaterium were 10(4)-10(5)-fold lower than that of the E. coli-expressed 3-OST-1, which makes the Bacillus expression system of particular interest for the generation of pharmaceutical grade raw heparin from nonanimal sources.National Institutes of Healthhttps://login.libproxy.rpi.edu/login?url=https://doi.org/10.1007/s12010-013-0415-
