1,721,015 research outputs found
Inquadramento diagnostico e terapeutico delle asimmetrie facciali da ipersviluppo emimandibolare
No full textLa curva di Wilson in ortodonzia: concetti gnatologici ed implicazioni terapeutiche nelle disgnazie dento-maxillo-facciali
No full text“Labiopalatoschisi: ristrutturazione della volta palatale e sviluppo dell’Apparato Stomatognatico”.
No full text"I wanna be sustainable, but I don't wanna show it!": The effect of sustainability cues on young adult consumers' preferences
No full textGiven the urgent need to address plastic pollution, fashion companies are implementing diverse strategies to reduce plastic in their production processes. To communicate their commitment to plastic waste reduction, companies have started including symbols on their products (i.e., sustainability cues). However, the effect of these symbols on consumer behaviour remains unclear. Thus, through a mixed method involving three focus groups and two online experiments, we investigate the effect of sustainability cues on consumers' preferences. Our findings show that including sustainability cues on a product is not always an effective business strategy. Hence, we expand the ongoing debate on the effects of environmental strategies, offering new insights into consumers' perceptions of sustainability cues and demonstrating the importance of perceived proximity and environmental concern in enhancing or reducing buying intentions towards sustainable products. For fashion companies, we reveal if and how sustainability cues can represent a competitive leverage prompting environmentally friendly purchases
LA CURVA DI WILSON. CONCETTI GNATOLOGICI E IMPLICAZIONI TERAPEUTICHE
No full textIn questo lavoro è stato analizzato il controllo del torque nei settori latero-posteriori, determinante l’andamento della curva di Wilson. Su un campione di pazienti sottoposti a trattamento ortodontico-chirurgico sono state eseguite cefalometrie tracciate su telecranio in proiezione postero-anteriore, dove è stato definito l’”Angolo Intermolare”, dato dall’intersezione degli assi lunghi dei primi molari mascellari e mandibolari. Si è cercato di determinare nuovi parametri cefalometrici, necessari in ortodonzia pre-chirurgica al fine di garantire un buon riposizionamento chirurgico delle basi ossee.
Scopo di questo studio è stato quello di analizzare il ruolo del controllo del torque nei settori latero-posteriori, il quale determina l’andamento della curva di Wilson, e di cercare di definire parametri più dettagliati per il trattamento ortognatodontico
Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers’ Decision-Making
No full textThis study examines why, and under what conditions, managers of focal brands decide to maintain the alliance with the partner brand when the latter is involved in negative publicity. The literature on brand alliances demonstrates the presence of crisis spillover effects on each partner in the case of negative publicity, suggesting dropping the offending brand to avoid any bad associations related to the negative publicity. However, research evidence on such negative effects in the B2B context is scarce. Drawing on attribution theory and reasoning style, this paper shows through two experiments (Study 1, N = 100; Study 2, N = 160) how the high (vs. low) severity of the allied brand’s negative publicity activates an internal causal attribution process, which leads managers of focal brands to drop the offending partner. However, when brand managers are characterized by an analytic (vs. holistic) reasoning style, this path is overturned. Adopting a managerial perspective regarding the implications of negative publicity for B2B relationships, this study provides new insights into how the severity of partner brand negative publicity influences managers’ decision-making, via casual attribution. The paper thus offers managers actionable guidelines (i.e., enhancing the analytic reasoning style) to reduce the risk of terminating a profitable alliance
IPERCONDILIA DESTRA IN UN SOGGETTO ADULTO
No full textPer ipercondilia si intende un ipersviluppo monolaterale della testa e/o del collo del condilo con conseguente ipersviluppo verticale della lunghezza del ramo mandibolare. Descritta per la prima volta da Adams nel 1836, può manifestarsi tra i 10 e i 40 anni, ma si osserva con più frequenza tra 15 e 19 anni. Per Proffit et al., l’iperplasia condilare può verificarsi prima o durante il picco di crescita adolescenziale, ma di solito diventa manifesta solo dopo di esso, quando un lato della mandibola continua a crescere dopo che l’altro si è fermato del tutto; sebbene la crescita eccessiva tenda ad essere autolimitante, potrebbe continuare fino a generare una grave deformità, specialmente se la patologia è iniziata prima dell’adolescenza
Stakeholder engagement in green place branding:a focus on user-generated content
Full text linkThe purpose of this research is to investigate how the green image of a city can affect potential visitors' attitude toward the city in the context of user‐generated content. The study adopts a 2 × 2 experimental design in which the greenness of the city image and the social distance between the users and the authors of social media content are examined. The results demonstrate that green image has a significant effect on attitudes toward cities. Moreover, the effects of social media content vary according to the perceived social distance between the author of the post and potential visitors. This study contributes to the literature by assessing the role that social media content plays in place branding and communication. Furthermore, it provides relevant insights on how institutions should enhance the sustainable resources of cities with their environmental policy and encourage the generation of content from various stakeholders to contribute to the development of a city's image
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