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Selling Rooms Online: The Use of Social Media and Online Travel Agents
No full textPurpose
– This paper aims to focus on the reason why hoteliers choose to be present in online travel agent (OTA) and social media web sites for sales purposes. It also investigates the technological and human factors related to these two practices.
Design/methodology/approach
– The research is based on a survey sent to a wide range of hotels in a Swiss touristic region. The empirical analysis involves the specification of two ordered logit models exploring the importance (in terms of online sales) of both social media and the online travel agent, Booking.com.
Findings
– Findings highlight the constant tension between visibility and online sales in the web arena, as well as a clear distinction in social media and OTA web site adoption between hospitality structures using online management tools and employing personnel with specific skills.
Practical implications
– The research highlights the need for the hospitality industry to maintain an effective presence on social media and OTAs in order to move towards the creation of a new form of social booking technologies to increase their visibility and sales.
Originality/value
– This research contributes to understanding the major role played by OTAs and social media in the hospitality industry while underlining the possibility of a major interplay between the two
TCP14 and TCP15 mediate the promotion of seed germination by gibberellins in Arabidopsis thaliana
No full textResentini, F.; Felipo-Benavent, A.; Colombo, L.; Blazquez Rodriguez, MA.; Alabadí Diego, D.; Masiero, S. (2015). TCP14 and TCP15 mediate the promotion of seed germination by gibberellins in Arabidopsis thaliana. Molecular Plant. 8(3):482-485. doi:10.1016/j.molp.2014.11.018S4824858
The 5th Conference of the International Association for Tourism Economics: 30 June to 3 July 2015, Hong Kong SAR, China
No full textThe 5th Conference of the International Association for Tourism Economic
Radiative B-L symmetry breaking in supersymmetric models
No full textWe propose a scheme where the three relevant physics scales related to the supersymmetry, electroweak, and
baryon minus lepton (B − L) breakings are linked together and occur at the TeV scale. The phenomenological
implications in the Higgs and leptonic sectors are discussed
FSC Chain of Custody auditing
No full textThe chapter presents auditing standards and techniques for the assessment of Chain of Custody (COC) according to FSC standards. Since just an overview of the main requirements is provided, it is advisable to make reference to official normative references when approaching audit activities.
After listing the key documents to be used as references for COC auditing, specific auditor qualification requirements are presented. Then requirements for COC auditing are presented in detail, distinguishing them into COC evaluation at forest management level and COC evaluation as a separate assessment. The chapter aslo summarises the main requirements for auditing against specific requirements, i.e. against complementary COC standards. The chapter is then completed by requirements for COC audit reports and certification decision that provide specific indications on non-compliances and their classification, as well as by additional information regarding surveillance audit
Comparing Reservation Channels for Hotel Rooms: A Behavioral Perspective
No full textThis paper studies the customers’ selection of different sales channels for booking hotel rooms. Direct (hotel website) and indirect channels were considered, in which the latter were distinguished according to online travel agencies, destination marketing organization (DMO) website, and DMO call center. A multinomial logit model was estimated to investigate the influencing factors among a specific set of variables of interest (associated with either customer or hotel). The role of DMO as a third-party actor in booking hotel rooms was also investigated. Results indicated that hotel guest profile and hotel characteristics have different effects on the four analyzed sales channels. The active role of DMO in booking hotel rooms was found to be beneficial to the hotel industry as it attracts specific segments of customers, thus creating additional marketing opportunity. Relevant managerial implications were also outlined
The relation between push motivation and activity consumption at the destination within the framework of a destination card
No full textThis research analyses the influence of tourist' psychological motivation visiting a destination on their actual travel behaviour and the use of this information for bundling tourism attractions and services in a destination card. The relation between push motivation and activity consumption at the destination is recognized in the literature. The paper extends this evidence by introducing activeness indicators measured according to the amount and type of activity participation normalized to the length of stay. Regarding destination cards the paper investigates, through the use of ordered logistic regressions, four requirements (monetary, timesaving, informational and customization), defined as the benefits of a card tourists may find important. The model results show a significant relation between card requirements and both activeness and motivation, suggesting that destination cards need to be based on natural and cultural attractions, whereas entertainment, sport and social activities can be only additional benefits on discounted price. The data has been collected in the Ticino region, Switzerland. The sample refers to 586 face to face interviews with tourists visiting the area. © 2012 Elsevier Ltd
Choice behaviour in online hotel booking
No full textThe objective of this study is to analyse how people process information and make decisions with regard to booking hotel rooms via online booking systems. The authors propose a nested decision process and compare it with the approach of previous literature in analysing the determinants in choosing a hotel. This research attempts to model online hotel bookings in the real market using discrete choice modelling. The methodology is based on the estimates of nested logit models, and the results show that tourists choose a hotel by going through a number of staged decision structures, which is in line with Associative Network Theory and the Cybernetic decision-making model
Tourists intra-destination visits and transport mode: A bivariate probit model
No full textThis paper proposes that movement patterns and transportation mode choices are linked, and then identifies the estimation of a bivariate probit model as an appropriate technique to investigate the two correlated choices. The two variables are described by a mixed combination of independent variables, wherein the transport mode choice can be explained by demographics, whereas movement patterns are influenced by trip characteristics. Moreover, the introduction of activity participation and motivation in the model allows for a better understanding of tourist behavior in relation to the two investigated variables. Finally, marginal effects are derived to quantify the impacts and draw policy implications in destination management and transport planning. © 2013 Elsevier Ltd
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