1 research outputs found
THE ANALYSIS INFLUENCE OF CUSTOMER EXPERIENCE ON REVISIT INTENTION AT CLASSICAL MOCHI AS A CULINARY TOURISM DESTINATION IN GREENLAKE TANGERANG
Get PDFAbstract - Customer experience is the conclusion of interaction and perception that customers have towards a brand, product or service during the entire cycle of their relationship with a company. The aim of this research is to analyze the influence of customer experience on revisit intention, and find out how the five dimensions of customer experience influence revisit intention. This research is a type of quantitative research. The research method used is a survey method. The sampling technique used is nonprobability sampling with a purposive sampling method. The data analysis technique used is multiple linear regression analysis. Data collection was carried out by distributing questionnaires to 162 consumers who knew they had made more than one purchase at Classical Mochi, Greenlake, Tangerang. From the results of this research, customer experience has a significant influence on revisit intention at Classical Mochi. The results of calculating the coefficient of determination (R2) can show the magnitude of the influence of the variable. The R Square value of 0.608 indicates that around 60.8% of revisit intention is influenced by customer experience which includes the five dimensions of sense, feel, think, act and relate while the remaining 39.2% is influenced by factors. – other factors that are not included in this researched. Keywords - Customer Experience, Revisit Intention, Sense, Feel, Think, Act, Relat
