1,720,976 research outputs found
ANALISA KOMPETENSI WIRAUSAHA DAN STRATEGI DIFERENSIASI PRODUK UNTUK MENINGKATKAN PERFORMA USAHA
No full textThe author conducts research with the title "Entrepreneurship Competency Analysis and Product Differentiation Strategies to Improve Business Performance" to find out how the application of competency standards and product differentiation strategies are applied to improve business performance in SMEs 9996 Kriya Daun Workshop.This study used descriptive qualitative method. Data obtained through observation, interviews and subsequent documentation studies were analyzed using a deductive mindset.The results of the analysis of the 9996 Kriya Daun Workshop Craft has good competence. But there are still things that are less effective such as in terms of organizing and maximizing media for marketing. Product Differentiation Strategy applied has also had a good effect on the performance of the business being run. Evidenced by the ability of MSMEs to penetrate the export market, and business continuity in competing in markets that have been running for 22 years.Keywords: Entrepreneurship Competence, Product Differentiation Strategy and Business Performanc
PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN PADA PRODUK WHITELAB DI SURABAYA
No full textThis study aims to determine and analyze the effect of promotion through social media and electronic word of mouth partially and simultaneously on consumer buying interest in Whitelab products in Surabaya. The research method used is quantitative research methods. The data collection technique used is an online questionnaire via Googleform with a population of Surabaya people who use social media Tiktok and Instagram and a total sample of 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, classical assumption test and hypothesis testing. The results of the analysis of this study indicate that Promotion through Social Media has a positive and significant effect on Consumer Buying Interest in Whitelab Products, Electronic Word of Mouth has a positive and significant effect on Consumer Buying Interest in Whitelab Products, and Promotion through Social Media and Electronic Word of Mouth has an effect together on Consumer Purchase Interest in Whitelab Products. The effect of promotion through social media and electronic word of mouth on consumer buying interest in this study was 55.3%, while the other 44.7% factors were not examined by the author.
Keywords: Promotion through Social Media, Electronic Word of Mouth, Consumer Buying Interes
PERTUNJUKAN LIVE MUSIC, CUSTOMER EXPERIENCE, CAFE ATMOSPHERE TERHADAP CUSTOMER SATISFACTION DI CAFE PLAYGO KOTA SIDOARJO
No full textAt this time the F&B business is growing as can be seen from the mushrooming of cafes or coffee shops throughout Indonesia. Over time, to attract cafe customers, not only selling coffee was accompanied by various innovations. As in Sidoarjo, there are lots of cafes lined up. One of them that is of concern is Cafe Playgo. This cafe is always full of visitors and there is a home band live music every day. The purpose of this study was to determine the effect of Live Music Performances, Customer Experience, and Cafe Atmosphere on the satisfaction of cafe visitors who are crowded with visitors. As for supporting this research, the method used by the author is quantitative research and with data collection techniques using questionnaires. The results showed that the live music performance variable had a positive effect on customer satisfaction, the customer experience variable had a positive effect on customer satisfaction, and the cafe atmosphere had a positive effect on customer satisfaction. To achieve maximum customer satisfaction, business people need to improve and develop what customers should need, one of which is the existence of facilities such as live music, paying attention to customer experience, and a cafe atmosphere
Analisi Komparasi Pengaruh Harga dan Kualitas Pelayanan Tehadap Kepuasan Pelanggan PT Lintas Trans Internasional dan PT Lintas Samudera Jaya
No full textABSTRACTPrice and quality of service is a factor that is quite important to provide satisfaction to customers. Researchers try to in depth whether there is a difference in the price and quality of service in LTI Express and LSJ Express. The research method used is quantitative research with comparative research type. Comparative research is research used to compare two or more specific groups of variables. By using research instruments in the form of questionnaires. This study aims to find out the difference in price and quality of service to customer satisfaction at PT Lintas Trans Iinternasional and PT Lintas Samudera Jaya. The population in this study is all consumers who use LTI Express services and LSJ Express delivery services. The samples in this study were consumers in LTI Express and LSJ Express numbered 96 people divided into two groups namely LTI Express 46 respondents and LSJ Express 46 respondents. The results showed that there is no difference in price and quality of service to customer satisfaction in LTI Express and LSJ Express. In variable prices get insignificant results so there is no difference. In variable quality of service obtained insignificant results so there is no difference. On variable customer satisfaction get insignificant results so there is no difference between LTI Express and LSJ Express on customer satisfaction variables.Keywords: Price, Quality of Service, Customer Satisfactio
PENGARUH KUALITAS PELAYANAN DENGAN KEPUASAN PENGGUNA JASA TRAILER PT. GUNA LINTAS SARANA SURABAYA
No full textThis study aims to determine the effect of service quality on customer satisfaction at PT. Cross Means to Surabaya. Respondents were drawn as many as 70 consumer companies. The questionnare measured with Likert scale, then analyzed with multiple linear regression analysis techniques. The result showed that together the independent variable in this study consists of physical from reliability, responsivness, empathy and assurance significantly affects the dependent variable is customer satisfaction due F hitung findings obtained in the numbers 6,985 and supported with a significance level (p)<0,05. Reliability has a number t count of 2,573 with 0,012 significance so that reliability significantly affect customer satisfactionvariable. Responsiveness has number t count of 2.510 with 0,015 significance so that responsiveness significantly affect customer satisfaction variable. Empaty has a number t count of 2,319 with 0,006 significance that empaty significantly affect customer satisfaction variabel. Warranty has a number t count of 2,868 with 0,024 significanse so assurance significantly affect customer satisfaction variable. Keyword: Service Quality, Customer Satisfaction
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Rolag Kopi Karah Surabaya)
No full textABSTRACT In this era of globalization, there have been many cafes that have sprung up in all countries, such as in Indonesia especially in Surabaya, we have found many cafes everywhere. The words cafe comes from French which means coffee drinks, over time the cafe not only provides coffee but also provides foods such as snacks, appetizers, main course until the desserts. Karah Coffee Rolag Surabaya is a place of this research. The purpose of this study is to find out how much service quality, price, and location influence on customer satisfaction.This type of research is quantitative research. The study population was consumers of Karah Kopi Rolag Surabaya. While the sample of 100 respondents using the non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is a multiple linear regression analysis. The results of this study show that the quality of service, price, and location have a strong related influence on consumer satisfaction in Rolag Kopi Karah Surabaya. Based on the conclusion, it is expected that Rolag Kopi Karah Surabaya can further increase the variable Service Quality, Price, and Location of Consumer Satisfaction in order to maintain both consumers and customers.Keywords: service quality, price, location, and customer satisfaction
Analisis Komparasi Lokasi, Kualitas, dan Harga Terhadap Keputusan Pembelian (Studi Sentra PKL Bratang Binangun Surabaya dan Sentra PKL Bungkul Surabaya)
No full textAbstractThe Center for Street Vendors (PKL) Bratang Binangun, this location can be said to be clean, the seller has an organized stand, consumers feel more relaxed to enjoy food. The quality of the food at the Bratang Binangu Street Vendor Center (PKL) is also well maintained so that consumers feel satisfied and the price is also the main requirement for customers to come, prices in the range of Rp. 3,000-Rp. 25,000 can already enjoy food at the Trade Center Street Vendor (PKL) Bratang Binangun. There is also the Bungkul Street Vendor Center (PKL) in Surabaya. The location is behind Taman Bungkul Surabaya, Taman Bungkul Surabaya is the center of Surabaya. This location has a lot of parking so it doesn't make it difficult for consumers to come. The quality of food at the Bungkul Street Vendor Center (PKL) in Surabaya sells so many kinds of East Java specialties. The prices offered from this place are also different, but again, looking at the Bungkul Street Vendor Center (PKL) in Surabaya, which stands in the center of the city, the price has increased slightly compared to other centers. Comparison of location to the Bratang Binangun and Bungkul PKL Centers Surabaya There is an insignificant difference from the location variable, the quality comparison to the Bratang Binangun and Bungkul PKL Centers is an insignificant difference from the quality variable, the price comparison to the Bratang Binangun and Bungkul PKL Centers In Surabaya there is an insignificant difference from the price variable, there is also a comparison of purchasing decisions at the Bratang Binangun and Bungkul PKL Centers in Surabaya, there is an insignificant comparison of the Purchase Decision variable.Keywords: Location, Quality, Price and Purchase Decisio
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING PADA OUTLET-OUTLET PRODUK FASHIONdi ROYAL PLAZA SURABAYA
No full textThe background of this research with the advent of globalization brought into the rapidly growing modern retail and ultimately make the increasing competition in the modern retail industry in Indonesia. There are interesting of consumer behavior in modern retail, most shoppers in modern retail stores in major cities such as Jakarta, Bandung and Surabaya experienced impulse buying (unplanned purchase) when shopping. This study tried to determine what factors are causing consumers to impulse buying. This study uses three independent variables namely Product Characteristics (X1), Characteristics of Marketing (X2), Characteristics of Consumers (X3), and impulse buying as the dependent variable (Y).After a literature review and hypothesis formulation, data were collected through questionnaires distributed method to 100 shoppers in outlets fashion products at the Royal Plaza Surabaya who had not planned to make a purchase using purposive sampling.Based on the results of the analysis conducted found that, three independent variables significantly influence the dependent. Variable product characteristics positive effect of 0.282 with a significance level of 0.000, variable marketing characteristics positive effect of 0.566 with a significance level of 0.000, the variable characteristics of a positive effect of 0,142 consumers with a significance level of 0.012. The third variable characteristic of Marketing is the most dominant variable among other variables.  Keywords:Product characteristics, Characteristics marketingl,impulse buying
ANALISIS KOMPARATIF PENGARUH HARGA DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS PADA KOPI JANJI JIWA DAN KOPI KULO DI GRESIK )
No full textABSTRACT Business development in modern times is growing very rapidly. One form of business that is on the rise in Indonesia is the Coffee Shop Business. Along with the rapid development of the times, lifestyles have changed. A person's current lifestyle is a lifestyle that likes to consume coffee and also a lifestyle that likes to hang out with friends or family. The method in this research is quantitative research and the type of comparative research. This research uses a research instrument in the form of a questionnaire. Sample and population are all consumers who have bought Coffee Janji Jiwa and Coffee Kulo . The purpose of this study was to determine and analyze whether there is a significant difference in price and product variety on the purchasing decision of coffee Janji Jiwa and Coffee Kulo. The analytical method used is the Independent sample t-test. The results of the study showed that there was a significant difference of 0.000 <0.05 between Price and Product Variety on the Purchase Decision of Coffee Janji Jiwa and Coffee Kulo.Keywords : Comparative Analysis, Price, Product Variety, Purchase Decision, Independent sample t-tes
Analisis Pengaruh Electronic Word of Mouth Instagram terhadap Minat Pembelian dengan Studi Kasus pada Restoran Mie Akhirat Cabang Darmo Surabaya
No full textThis study entitled "Analysis of Effect of Electronic Word of Mouth Instragram to Purchase Interest in the Case Study in Mie Restaurant Hereafter Branch Darmo Surabaya". This study aims to find out is there any influence of Electronic Word of Mouth Instragram the interest in the purchase and the truth of the indicator variable economic incentive Electronic Word of Mouth dominant influence on consumer pembellian interest. The population in this study is the consumer direct outlet Citarum Mie Hereafter Jln 2, Darmo, Wonokromo, Surabaya encountered during a predetermined period.         Electronic variable used is the word of mouth that consists of concern for others, expressing positive feelings, helping the company, and economic incentives as the independent variable and Interest Purchase as the dependent variable.        In conclusion, as follows: (1) Partially concern for others is not positive and significant effect on the interest shown by the value of the purchase of t = - 0.0385. and sig. 0.701 (2) Partially expressing positive feelings are not positive and significant effect on the interest shown by the value belli t = -0.025, and sig. 0.980, (3) Partially helping the company, positive and significant impact on the buying interest is indicated by the value t = 2.476. and sig. 0.015, (4) Partially economic incentives and significant positive effect on the buying interest is indicated by the value t = 3.508 and sig. 0,001 (5) economic incentives dominant influence on buying interest and value adjusted R2 of 0.384. This means a 38.4% interest in buying explained by concern for others, expressing positive feelings, helping the company, and economic incentives, while 61.6% is explained by other variables not examined in this study.  Keywords: Electronic word of, concern for others, expressing positive feelings, helping the company, and the economic incentive, interest in purchasin
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