1,139 research outputs found
Can an auditory illusion trick the brain into turning down tinnitus?
No full textTinnitus, the phantom perception of sound with no external source, affects an estimated 10–15% of the adult population. Current treatments for this oftentimes distressing condition are of limited effectiveness. The “central gain” model proposes that tinnitus arises from an increase in the responsiveness, or gain, of neurons in central auditory pathways, triggered by damage to the auditory periphery. It has been suggested that tinnitus might be treated by compensating for the peripheral damage, thereby restoring normal levels of input to the central pathways, and hence reducing central gain. Unfortunately, when tinnitus originates with permanent damage to the auditory periphery, it may be impossible to compensate for this damage directly. However, we hypothesize that tinnitus may be treated by tricking the brain into believing that it temporarily receives normal levels of input at frequencies where peripheral damage has occurred. We identify an auditory illusion that seems capable, in principle, of achieving this objective. If effective, this approach would offer a safe, accessible, and non-invasive treatment for tinnitus
Take Steps to Avoid Costly Litigation
No full textAuthor\u27s biography: Mike Wiggins is an assistant professor in the Georgia Southern University School of Accountancy. He can be reached at [email protected]
Higher cue utilization in driving supports improved driving performance and more effective visual search behaviors
No full textAbstract not available.Nadya C. Yuris, Mark W. Wiggins, Jaime C. Auton, Leia Gaicon, Daniel Sturma
Putting your stamp on your aesthetic clinic: how to create or change a brand
No full text In a competitive sector like aesthetics, having a brand is crucial to distinguish yourself from other local service providers. Victoria Smith and Nancy Wiggins explain why branding is important and how clinics can ensure their company name is trademarked and protected. They also cover key areas of consideration when establishing or redeveloping a brand, from design and colour scheme to domain names </jats:p
Evaluating risk in your business: implementing the pre-mortem model
No full text In this day and age, business managers pride themselves on being busy. However, this can backfire when the busyness prevents them from analysing and protecting their business for any potential risks. Victoria Smith and Nancy Wiggins discuss the importance of regularly evaluating your aesthetic clinic for any danger areas and introduce a simple model which can be used to do so </jats:p
Educating patients on the skincare ranges you stock: the benefits for your business
No full text The medical aesthetic sector is booming and patients are not only seeking the latest and greatest procedures, but also they often look for skincare that makes them look and feel good. Victoria Smith and Nancy Wiggins believe that if patients are coming in for regular treatments at your clinic, they could also benefit from investing in the medical-grade skincare ranges you sell </jats:p
Performance reviews for clinic staff: how to make them worthwhile
No full text As aesthetics continues to evolve at a speed of knots, it is imperative that staff are able to develop their skills at the same rate, say Victoria Smith and Nancy Wiggins. If done effectively, a performance review can present a valuable opportunity for practice managers, clinical and administrative staff to have a two-way communication that can result in improvements for the staff and business </jats:p
PR and your clinical practice: reaping the benefits of high-quality marketing
No full text While running a busy clinic, it can often be difficult to find time to invest in an all-important marketing plan for your services. The good news is that there are professionals out there who can help with this and spread the word about the great work you are doing in the field. Victoria Smith and Nancy Wiggins explore what clinic managers should consider when pursuing a PR agency or specialist </jats:p
Knowing your competitors: how you can work together for mutual success
No full text There is nothing to be feared from a little competition. For the most part, it prevents you from becoming complacent, keeps you on your toes, and encourages you to focus on building a strong brand and providing excellent customer service. Victoria Smith and Nancy Wiggins look at why competition is healthy and how embracing it has the potential to present unexpected opportunities and increase patient </jats:p
Designing your clinic: creating the right environment for your brand and clientele
No full text Whether you have had a clinic for some time, or you are in the process of launching one, it is well worth designing your space in a way that improves the experience for patients and staff. From the colour scheme to the level of soundproofing, there are many elements to consider when developing the look and feel of your practice. Victoria Smith and Nancy Wiggins provide their top tips on selecting interiors </jats:p
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