1,721,004 research outputs found
Flying Under the Radar vs. Walk or Talk: CSR Voluntary Disclosure in the Fashion Industry
No full textThe objective of this study is to evaluate the communication of fashion brands’ so-cial responsibility practices and the pervasiveness of the CSR logic in their operations. In contrast to existing speculations, in this paper we empirically support that compa-ny size acts as a switch leading small companies towards no CSR activity (they fly under the radar) and large companies towards a general commitment in CSR activi-ties. Moreover, we propose that the market served (as the combination of business and segment) explains the balance between a pure CSR disclosure (talk) or imple-mentation of CSR strategies and activities (walk)
"Ridotti a star male, ma non alla fame e la rivoluzione non accade" L'alienazione nel mondo economico
No full textDi fronte a un essere umano ancora oggi intrappolato in un
mondo a morfologia capitalista che dice di sé di essere l’unico
possibile, Marco Visentin ci invita a ripercorrere e a riflettere sul
concetto di alienazione. Entro la logica totalizzante dell’impresa,
il lavoratore non è mai chiamato a essere beato o felice, ma
produttivo ed efficiente, in un orizzonte in cui l’attenzione si
sposta dall’essere dell’uomo al suo solo fare. In questa panoramica
l’autore acclara la necessità che da attore economico isolato
all’interno di mere relazioni di scambio, il lavoratore smetta di
donare integralmente se stesso alla causa non propria, seppure
legittima, dell’obiettivo di creazione di valore per riappropriarsi
del proprio fine e ritrovare il senso vero di essere uomo in mezzo
agli altri uomini
The Mediation Path from Participating to the Web Community to the Intention to Purchase: How Trust Develops in The Healthcare Context
Full text linkManaging the relationship with healthcare service providers and users has become a crucial factor for private medical centers. The increasingly size of the private initiative in supporting or substituting public supply of medical services calls for the understanding of the choices of the service users. New technologies allow medical centers the possibility to design a web-community in which individuals interact and exchange information with other peer and with professionals. In this paper, we empirically support that participation to a MC’s blog is motivated by different benefits expected and results in a customer engagement that, in turn, develops into trust toward the web platform. Importantly, blog trust translates into MC’s trust determining, in the end, intentions to purchase medical services by the company. This causal sequence is articulated in a fully mediated relationship from the value expected by blog participation to behavioral intentions showing that the MC should manage the interactions within the web platform and the customers’ engagement as determinants of a relevant form of attachment to the company, namely trust. We also find that a personal disposition toward seeking or providing opinions on the web does not affect this relationship
Taking millennials to the cinema: will they behave more responsibly?
No full textThis research aims at empirically assessing the influence of participating at cultural projects, namely a movie festival, on the intention to behave responsibly. By integrating the Theory of Reasoned Action (TRA) with the Construal Level Theory (CLT), we analyze the intention to behave responsibly by interviewing a sample of 163 millennials who participated to a movie festival. Results suggest that participating at cultural projects differently affects intentions depending on the level of abstractness of the behavior. In particular, the level of participation influences the responsible behavior in the case of high-level of construal (sustainable consumption) but not in the case of low-level of construal (recycling at home)
Fashion industry: is it really walking and talking CSR?
No full textFashion companies are progressively implementing Corporate Social Responsibility (hereafter CSR) activities
as well as communicating their expectations and commitments, (Joy et al., 2012; Kozlowski, Searcy and
Bardecki, 2015) in line with the growing attention expressed by consumers of fashion products towards
social and environmental issues (e.g., Amatulli et al., 2018; Caniato et al., 2012; Kapferer and Michaut, 2015).
CSR implementation and CSR communication are the two dimensions of CSR engagement, defined as an
overarching concept of how firms combine “(1) the primarily externally facing documentation of corporate
responsibilities (‘CSRtalk’) and (2) the implementation of strategies, structures and procedures in core business
processes within and across divisions, functions, value chains, etc., that facilitate corporate responsibility
(‘CSRwalk’)” (Wickert et al., 2016, p. 1170). Unfortunately, most of the previous studies do not sufficiently
distinguish between the two dimensions of CSR engagement. Notably, there is an ongoing theoretical debate
about the role of the company size as a driver to explain the different combinations of CSR communication
and implementation (e.g. Baumann-Pauly et al., 2013; Morsing and Spence, 2019; Wickert et al., 2016).
Nevertheless, these effects have been discussed theoretically but not yet been empirically explored. Our study
aims to fill this gap by providing empirical evidence about the role of company size in the implementation
and communication of CSR activities. In addition we advance that company size alone cannot explain the
different combinations of CSR engagement of companies and, drawing from the two main perspectives on
CSR, economic and institutional, we propose a novel framework in which we suggest that the key to account
for possible differences can be found in the company’s type of business – a proxy of the way the company
creates value for the market through its product offer – and its served market – a proxy of the institutional
pressure that may come from the customers
Fake news or true lies? Reflections about problematic contents in marketing
Full text linkScholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information
Who Is the Fairest of Them All? Firm and Institutional Determinants of Value Creation Related to CSR Information Disclosure
No full textIn this chapter, the authors investigate the impact of the disclosure of corporate social responsibility (CSR) information (in the form of ethical certification announcements) on firm value, measured as stock market reactions. When determining the potential value of CSR practices, investors evaluate disclosed information against firm-level characteristics. To cope with uncertainties related to voluntary disclosure and information asymmetries, investors also rely on heuristic evaluations of the congruity between firm- and institutional-level characteristics. The authors find that ethical certification information is especially valuable in opaque contexts with fewer firm reporting standards and poor protection mechanisms for investors. Overall, our findings suggest that in contexts where information asymmetries between insiders and outsiders are higher, validation of CSR activities by independent third-party institutions is more effective as a value creation mechanism
Sensing the virus. How social capital enhances hoteliers’ ability to cope with COVID-19
Full text linkIn this study, we propose a broad conceptual model that incorporates social capital dimensions and problem-solving routines to understand the determinants behind hotel managements’ perception of and ability to cope with the COVID-19 pandemic—and thus, to innovate their service offering. We provide empirical support for the notion that, due to uncertainty about reopening after lockdown, the hospitality sector has found existing problem-solving routines to be of little use. Although the local community has been unable to form a shared vision around the pandemic, hoteliers have nevertheless relied on their network of relationships to sense the crisis and find their own ways to adapt. Interestingly, we find that overreliance on trustworthy relationships can diminish the ability to sense a crisis objectively. Our results not only shed light on sensemaking in the hotel industry, but also grapple with the theoretical nature of sensemaking as a socially constructed process
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