1,046 research outputs found
SOUNDER - a collaboration
No full textThe author is introducing SOUNDER, a student collaboration across the Universities of Brighton, Sussex, and Bern as they present two sound art works at the Sound Art Brighton festival. The author asks how to engage as a sound artist with pressing environmental issues?<br/
An assessment of brand awareness strategies used by Peace Security Company to enhance brand visibility
No full textThis research sought to assess the effectiveness of brand awareness strategies that were implemented by Peace Security to enhance brand visibility. The study was motivated by intense competition in the security industry, stagnant market share growth and dominance of a few brands in an industry with over a 1500 registered security companies. Peace security has been in the security industry for more than a decade but remained little known compared to late entrants despite various brand awareness strategies in place. The major aims therefore were to ascertain the reasons for enhancing brand visibility at Peace security, the challenges faced in enhancing their brand visibility and determine other reasons besides brand awareness that influence choice of a security brand. The models that underpinned the study included the brand awareness dimension model showing different levels of brand visibility, brand identity prism for creating brand image, touchpoint model, spiral model and brand community theory which shows how customers develop awareness of a brand, understand it, associate with a brand and develop brand loyalty. A descriptive research approach was adopted in which questionnaires and interviews were used to collect both qualitative and quantifiable data. A target population of 96 was used which comprised of Peace security management, employees and clients in which a sample of 35% was used to ensure timely conclusion of the study and easier handling of information. The findings were presented using tables and analysed using descriptive statistics and content analysis. The findings revealed that the major reasons for enhancing brand visibility at Peace security were to increase market share, influence brand choice and increase marketing communication. They were facing several challenges, the major ones being costs, competition, absence of a branding department and brand loyalty. The major factors found to influence brand choice in the security industry included; price, service quality, legal compliance and track record or experience. The researcher concluded that the brand awareness strategies were not effective given challenges associated with the implementation and that some of their clients complemented the company services with those of its competitors. The researcher recommended that Peace Security Company should continue to enhance brand visibility, invest in their brand by establishing and operationalizing a branding department and strive to provide comprehensive security services through innovation and new security products development
Developing marketing students' social consciousness: Experience at Brighton Business School
No full textIn this paper, the authors share and discuss their experience of how the marketing subject team of lecturers at Brighton Business School brings social concerns at the heart of their teaching, both at undergraduate and postgraduate level, in an attempt to develop students’ social consciousness and train social and environmental leaders of the future with a big- picture vision of the systems they will have to work within. There is a need for marketers who can drive change at organisations by coming up with new product or service ideas supported by business models that also help to address societal needs (Doyle, 2008). Addressing grand societal challenges demands a new kind of innovation, changing existing social paradigms, innovations that must create new social networks and capacities that evolve into new social structures and systems (Benneworth & Cunha, 2015). This corresponds to a shift in society’s expectations of business, forcing marketing educators to retool curriculum content (Borin & Metcalf, 2010). All the more since marketing has often been perceived as part of the problem rather than the solution to societal problems such as pollution, overconsumption, the depletion of natural resources, unhealthy lifestyles, and human rights abuses (Rowntree & Koernig, 2014). If developing learners’ capacities for social innovation has become part of universities’ objectives, and if particular courses have been designed in business schools to develop students as agents of change (Nicholls et al., 2013; Hesselbarth & Schaltegger, 2014), the biggest part of core marketing modules taught in business schools throughout America and Europe still consist nowadays of strategic marketing, principles of marketing, marketing research, and marketing communications (Küster & Vila, 2006). The field of nonprofit or social service marketing is more rarely included (Harrigan & Hulbert, 2011). How can marketing lecturers focus on the areas of “people” and “planet” that appear to be lacking in their subject as most commonly taught? This communication is divided into five sections. First, the authors briefly review what social consciousness consists of and why it is of importance to marketing learners. The authors then report, as marketing faculty members at Brighton Business School, their own experience of how they tried and developed marketing students’ social consciousness in their modules and courses. First author describes how she, as marketing lecturer, embedded social matters into traditional modules of strategic marketing and international marketing at Masters’ level. Second and third author explain, as MSc in marketing and BSc business with marketing course leaders, how ethics, CSR, sustainability, social marketing and other social matters were integrated within their courses, both at postgraduate and undergraduate level. The final section contains discussion and conclusions
Developing marketing students' social consciousness: Experience at Brighton Business School
No full textIn this paper, the authors share and discuss their experience of how the marketing subject team of lecturers at Brighton Business School brings social concerns at the heart of their teaching, both at undergraduate and postgraduate level, in an attempt to develop students’ social consciousness and train social and environmental leaders of the future with a big- picture vision of the systems they will have to work within. There is a need for marketers who can drive change at organisations by coming up with new product or service ideas supported by business models that also help to address societal needs (Doyle, 2008). Addressing grand societal challenges demands a new kind of innovation, changing existing social paradigms, innovations that must create new social networks and capacities that evolve into new social structures and systems (Benneworth & Cunha, 2015). This corresponds to a shift in society’s expectations of business, forcing marketing educators to retool curriculum content (Borin & Metcalf, 2010). All the more since marketing has often been perceived as part of the problem rather than the solution to societal problems such as pollution, overconsumption, the depletion of natural resources, unhealthy lifestyles, and human rights abuses (Rowntree & Koernig, 2014). If developing learners’ capacities for social innovation has become part of universities’ objectives, and if particular courses have been designed in business schools to develop students as agents of change (Nicholls et al., 2013; Hesselbarth & Schaltegger, 2014), the biggest part of core marketing modules taught in business schools throughout America and Europe still consist nowadays of strategic marketing, principles of marketing, marketing research, and marketing communications (Küster & Vila, 2006). The field of nonprofit or social service marketing is more rarely included (Harrigan & Hulbert, 2011). How can marketing lecturers focus on the areas of “people” and “planet” that appear to be lacking in their subject as most commonly taught? This communication is divided into five sections. First, the authors briefly review what social consciousness consists of and why it is of importance to marketing learners. The authors then report, as marketing faculty members at Brighton Business School, their own experience of how they tried and developed marketing students’ social consciousness in their modules and courses. First author describes how she, as marketing lecturer, embedded social matters into traditional modules of strategic marketing and international marketing at Masters’ level. Second and third author explain, as MSc in marketing and BSc business with marketing course leaders, how ethics, CSR, sustainability, social marketing and other social matters were integrated within their courses, both at postgraduate and undergraduate level. The final section contains discussion and conclusions
Developing the Brighton waste house: from zero waste to on site re-use of waste
No full textThis paper considers two linked architectural projects designed and delivered by the author. The first considered the challenges associated with designing and building a energy efficient prefabricated dwelling in just six days, using predominately locally sourced, organic, ‘compostable’ materials whilst creating no waste on site. 5 million viewers a night on UK TV saw this program. However, frustrated by the lack of credible communication of the challenges associated with this project that the medium of TV provided, the author was keen to re-build this project on campus at the University of Brighton where he taught, so that he could involve students in all aspects of the process, thus sharing the learning experience and proving that ‘live’ construction projects could be a useful pedagogic tool. This paper considers why the design emphasis of the second project went from ‘locking carbon’ and zero waste on site, to constructing with waste and proving “that there is no such thing as waste just stuff in the wrong place”. http://arts.brighton.ac.uk/business-and-community/wastehous
The Narrator of 'Brighton Rock'
No full textOn re-reading Brighton Rock after an interval of over thirty years, I found myself being preoccupied by the narrative method. This would be partly a residual effect of the 'thriller', the mode in which the novel began, with Buchan's The Thirty-Nine Steps as Greene's exemplar of the genre. In later years Greene was apt to shrug off the 'thriller' element, claiming that 'the first fifty pages of Brighton Rock are all that remain of the detective story', but of course the thriller 'plot' continues to direct the narrative, through the bet on Black Boy, the chance photographing of Spicer, and Ida's encounters with Cubitt, Colleoni and Dallow. Brighton Rock is still a detective novel to the point when Pinkie plunges over the cliff, although by then we are looking to other outcomes from the narrative. The book that had been styled 'An Entertainment' on the title-page of the first Penguin edition had been removed from that category by its author by the time of the Collected Edition of 1970
Multi-quasiparticles and shape-driving effects in "1"2"8Xe, "1"2" 7I and "1"2"5Sb
No full textThe "1"2"8X, nucleus is known to be #gamma#-deformed and #gamma#-soft in its ground state. In addition, the K-quantum number, well defined only for axially symmetric deformed nuclei, #gamma##approx#0, is not expected to be such a good quantum number for #gamma#-deformed nuclei. Nevertheless, J"#pi#=K"#pi#=8"- isomers have been observed in the even-Z N=74 isotones, from "1"4"0DY to "1"2"8Xe, as being built on the two quasineutron 7/2"+[404] x 9/2"-[514] orbitals. Therefore, the existence of K-isomerism in "1"2"8Xe, implying the approximate conservation of K, is not well understood. To investigate this phenomenon, "1"2"8Xe has been studied using the fusion-evaporation reaction "1"2"4Sn("9Be,5n)"1"2"8Xe at a beam energy of 58 MeV. Theoretical calculations have been carried out using the configuration constrained blocking method based on a non-axial Woods-Saxon potential and taking both #gamma# and #beta#_2 deformations as dynamical variables. The strong shape-driving effect originated by the J"#pi#=K"#pi#=8"- state as compared with other configurations may explain the existence of K-isomerism in this nucleus. Theoretical predictions are compared with measured hindrance factors and discussed in the context of the #gamma#-softness of this nucleus. In addition, there is an evident lack of information on 3-quasiparticle states in the odd-Z N=74 isotones, where only _5_7"1"3"1La shows evidence of isomerism. The search for 3-quasiparticle states in the odd-Z N=74 isotones and the study of their origin is the other main task of this work. Shape calculations also predict a large #gamma#-deformation and #gamma#-softness for the "1"2"7I ground state and a spherical shape for "1"2"5Sb. These nuclei have been studied using the fusion-evaporation reactions "1"2"4Sn("7Li,#alpha#2n)"1"2"5Sb and "1"2"4Sn("7Li,4n)"1"2"7I at beam energies of 38 and 50 MeV, respectively. Different 3-quasiparticle structures have been identified in "1"2"7I and four isomeric states have been identified in "1"2"5Sb. (author)SIGLEAvailable from British Library Document Supply Centre- DSC:DXN062842 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Using ‘dress appearance […] to define who I am to others’: everyday fashion and subjectivity amongst white lesbians in Brighton 2005-2015
No full textThis article introduces a longitudinal study of the changing role of dressing and fashionability in the lives of ‘ordinary’ lesbians in Brighton, England, over a decade. The everyday dress practices of lesbians in midlife, are explored through first hand responses to two directives on lesbian dress and identity in 2005 and 2015 by a small cohort of participants. The responses to a set of openended questions posed by the author provide a window onto the ways in which gender and sexual subjectivity is negotiated through the wearing of specific items of dress and fashion brands on an everyday basis. A key finding in 2015 has been that these women’s attitudes towards self-fashioning have changed over time according to changes in personal circumstances and psychological development in midlife, within the context of wider social and political change
Nuts in May: memories of care-free days
No full textThe Burnett Archive of Working Class Autobiographies was gathered together by John Burnett, David Vincent and David Mayall whilst compiling their three volumes annotated bibliography, "The Autobiography of the Working Class" (Harvester Press, 1984-1989). This book includes descriptions of unpublished autobiographies and indicates their locations. Excerpts from some of the autobiographies have been published in "Destiny obscure: autobiographies of childhood, education, and family from the1820s to the 1920s", edited by John Burnett (Routledge 1994 and A. Lane, 1982). The authors "sought to identify not only the large numbers of printed works scattered in various local history libraries and record offices, but also extant private memoirs, many of which remain hidden in family attics, known only to the author and a handful of relatives" (Introduction to vol.1, p. xxix). The criteria for inclusion were: the writers were working class for at least part of their lives; they wrote in English; and they lived for some time in England, Scotland or Wales between 1790 and 1945. John Burnett was professor of social history at Brunel University from 1972 to 1990.Verbena Daphne Brighton's (born 1915) memories of a happy and comfortable childhood in Norfolk. Brighton recounts celebrations, dress, diet and schooling
University of Brighton Design Archives: the Icograda Archive
No full textIllustrated article based on a presentation the author was invited to give at the symposium 'Design Resources: Now and Future' on 22 November 2014 at the Tokyo National Museum for Modern Art
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