4 research outputs found
Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities Exchange (NSE) in Kenya
No full textDespite manufacturing firms being vital to national economic infrastructure through employment and revenue generation, most manufacturing firms in Kenya have recently experienced declining performance marked by low profit margins and stagnating market share due to increased competition from imports. Thus, this study investigated the effect of customer value proposition innovation strategy on performance of manufacturing firms listed on the Nairobi Securities Exchange in Kenya. The study was anchored on Porter's value chain model. A positivist research paradigm and an explanatory research design were adopted. The target population consisted of 95 functional heads of departments drawn from 19 listed manufacturing firms through a census approach. The data collection instrument was a semi-structured questionnaire with closed and open-ended questions. A pilot study was conducted to test the reliability of the research instrument, achieving Cronbach alpha indices of 0.964 for customer value proposition innovation strategy and 0.892 for firm performance, both well above the recommended threshold of 0.7. These reliability coefficients indicated strong internal consistency of the measurement scales, and the instrument was also subjected to face, construct, and content validity testing. The response rate was 88%. Quantitative data were analyzed using descriptive and inferential statistics. The study found that customer value proposition innovation strategy significantly and positively affected firm performance (β=0.659, t=7.510, p=0.000), explaining 40% of the variance in performance. The study conclude that managers of manufacturing firms should prioritize customer value proposition innovation strategy to improve performance. Manufacturing firms should invest in advanced CRM technologies, establish dedicated account managers for key customers, and implement effective communication channels to enhance customer satisfaction and loyalty. Continuous feedback collection and refinement of value propositions should remain at the forefront of customer-centric strategies to ensure alignment with evolving preferences.
Keywords: Customer value proposition innovation strategy, performance, manufacturing firms, Nairobi Securities Exchange, Keny
THE EFFECTS OF STRATEGIC MANAGEMENT ON PERFORMANCE OF AUCTIONEER FIRMS IN KENYA
No full textPurpose: The purpose of this study was to analyze the effects of strategic management on performance of auctioneer firms in KenyaMethodology: The study used descriptive survey research design. Stratified and simple random sampling methods will be used to identify the study respondents. The target population of the study were all management employees of auctioneering forms in Kenya. This study used primary data which was collected through use of Questionnaire. Data from the questionnaires was sorted, coded and input into a software for analysis. Data from the questionnaire were analysed using statistical package for the social sciences (SPSS) to generate frequencies, descriptive statistics and inferential statistics.Results: Results indicated that strategic planning had effects on performance of the auctioneering firms. Study findings further indicated that strategic implementation affects performance of the auctioneering firm. Results further indicated that organization structure affects performance of the auctioneering firms. Results also indicated that environmental characteristics affects performance of the auctioneering firms.Unique contribution to theory, practice and policy: the sturdy recommended that organization structure should be keenly observed in the management of auctioneer firms.it also recommended that further investigation be done on the effect of proper leadership practices in income generating organizations
THE EFFECTS OF STRATEGIC MANAGEMENT ON PERFORMANCE OF AUCTIONEER FIRMS IN KENYA
No full textPurpose: The purpose of this study was to analyze the effects of strategic management on performance of auctioneer firms in KenyaMethodology: The study used descriptive survey research design. Stratified and simple random sampling methods will be used to identify the study respondents. The target population of the study were all management employees of auctioneering forms in Kenya. This study used primary data which was collected through use of Questionnaire. Data from the questionnaires was sorted, coded and input into a software for analysis. Data from the questionnaire were analysed using statistical package for the social sciences (SPSS) to generate frequencies, descriptive statistics and inferential statistics.Results: Results indicated that strategic planning had effects on performance of the auctioneering firms. Study findings further indicated that strategic implementation affects performance of the auctioneering firm. Results further indicated that organization structure affects performance of the auctioneering firms. Results also indicated that environmental characteristics affects performance of the auctioneering firms.Unique contribution to theory, practice and policy: the sturdy recommended that organization structure should be keenly observed in the management of auctioneer firms.it also recommended that further investigation be done on the effect of proper leadership practices in income generating organizations
Stakeholder Engagement and Implementation of Total Quality Management Practices in Public Universities in Mombasa County, Kenya
No full textThe adoption and efficacy of Total Quality Management methods are essential to upholding high academic standards and operational efficiency at Mombasa County, Kenya's public universities. However, the challenge lies in effectively integrating these practices within the unique operational frameworks of Kenyan universities. The study aimed to determine the influence of stakeholder engagement on the implementation of Total Quality Management (TQM) practices in public universities in Mombasa County, Kenya. Specifically, the research examined four key aspects of stakeholder engagement and their effect on TQM implementation: stakeholder participation in decision making, stakeholder empowerment, stakeholder communication, and stakeholder grievance management. The study was anchored on Theory of Constraints, Stakeholder Theory, Resource-Based View Theory and Contingency Theory. The study utilized a descriptive cross-sectional design, targeting 390 university staff members comprising management board members, departmental heads, and teaching staff. Stratified random sampling was used to select 197 departmental heads and teaching staff, while purposive sampling was employed to choose 12 management board members. Data was collected through questionnaires and analysed using both quantitative and qualitative techniques after coding and preparation on spreadsheets. The study revealed significant positive correlations between stakeholder engagement factors (participation in decision making, empowerment, communication, and grievance management) and TQM implementation. Regression analysis showed that these factors collectively explained 78.1% of the variance in TQM implementation, with stakeholder grievance management having the strongest impact. The study concluded that stakeholder engagement is crucial for successful TQM implementation in public universities and recommends prioritizing stakeholder involvement, empowerment, communication, and grievance management.
Keywords: Stakeholder Engagement, Total Quality Management Practices, Public Universities, Mombasa County, Keny
