1,720,979 research outputs found
How do consumers perceive sustainable wine? A review
No full textThe paper examines the state of the art in the purchasing behaviour towards sustainable wine through a systematic review of scientific literature from 2003 to 2018. In order to investigate about the effectiveness of sustainable wine, the research question is concentrate on the relations between sustainable-labelled wines with the intrinsic and extrinsic characteristics of consumers. A review has been conducted in this study with the objective of seeking a meaningful picture of the findings presented in a collection of studies. The study identifies the consumers' profile of sustainable wine with regard to socio-demographic and psychosocial characteristics. The results of the study show how consumers have positive perceptions regarding sustainable wine and a willingness to pay a price premium, though the awareness about the broad concept of sustainability is still vague. The main shortcomings of the existing literature and possible trajectories for future research experience are also discussed. The study concludes with observations on implications for industry practices and product development, providing useful information for both professionals and policy makers
Sustainable dimensions of seafood consumer purchasing behaviour: A review
No full textThis study attempts to gather understanding on consumer purchasing behaviour around the notion of sustainable seafood products, considering a number of attributes concerned in the academic literature on this topic. In order to examine about the effectiveness of sustainable seafood labels, the research question is concentrate on the relations between sustainable labelled seafood with consumer’ buying behaviour. A review has been conducted with the objective of seeking a full, meaningful description of the findings presented in a collection of studies. The analysis of existing literature reveals a changing attitude of consumers towards seafood products. The results show how consumers have positive perceptions regarding sustainable seafood and a willingness to pay a price premium. It reflects new trajectories of today lifestyles and the society interests on environment and health aspects related to the issues. Finally, it discusses the main elements of consumer purchasing behaviour that needs to be further studied in order to sustain a competitive business environment for seafood products
Consumers’ perceptions and willingness to pay for a hypothetical microplastics-free labelled bottled water: an empirical study in Italy
No full textThe surge of global plastic production has led to the rise of microplastics that have contaminated primary terrestrial ecosystems and various food sources, including bottled water. This study explores consumers’ perceptions of microplastic contamination in bottled water and assesses their willingness to pay (WTP) for a hypothetical “microplastic-free” label. Data were collected from a sample of 344 Italian consumers using an online questionnaire and analysed with a single-bounded dichotomous choice method to determine respondents’ purchase intentions for a 1.5-litre water bottle with a hypothetical microplastic-free label. Surveyed participants were given the choice between a standard water bottle priced at €0.42 and a water bottle labelled microplastic-free priced randomly between €0.43 and €2.00. A probit model was used to analyse factors that influence the respondents’ WTP. The results of the study indicate that consumers prefer microplastic-free water, which is reflected in their WTP a premium price for such a product. A positive correlation was found between the WTP and the awareness of the microplastic issue, consumers’ pro-environmental attitudes and their concerns about potential negative health effects associated with microplastic ingestion. However, consumers remain price sensitive, and a higher price negatively impacts the WTP. This study contributes to the economic literature by describing implications for marketing strategies, manufacturing practices, and policy design
Enhancing organizational performance through strategy, innovation and leadership: The case of a F&V producer organization
No full textThis article is directed to examining the organizational experience of a producer organization (PO) of fruit & vegetables from organic farming in Sicily, looking closely at successful factors which helped to meet more creatively and effectively to the problems and opportunities it faced. Methods. The methodological approach is based on the Strategic Orientation Round (SOR) analysis, which is based on SWOT method to prioritize the alternatives generated. With this method, it was possible to identify the problems and formulate strategic options in order to support the process of innovation. Results and discussion. The results of the case study reveal some possible strategies for the development and enhancement of the organizational and marketing perfomances
Digital Technology Adoption Among Italian Farmers: An Extended Technology Acceptance Model Approach in the Horticultural Sector
Full text linkThe adoption of digital technologies in agriculture is essential for enhancing sustainability, productivity, and resource efficiency. This study investigates the factors influencing Italian horticultural farmers' adoption of innovative water-smart agricultural technologies using an extended Technology Acceptance Model (TAM3). The research employs a structured survey conducted with 251 Italian farmers, analysing their perceptions of technology usefulness, ease of use, social norms, and sustainability outcomes. Structural equation modelling (SEM) confirms that perceived usefulness significantly influences adoption intentions, while perceived ease of use plays a limited role. Social norms and sustainability-related benefits also emerge as critical determinants. Results also indicate the impact of farm size and workforce on adoption behaviour. These findings highlight the need for targeted policies, training programs, and financial incentives to overcome adoption barriers. The study provides insights for policymakers, technology developers, and agricultural stakeholders to foster digital innovation in the horticultural sector, contributing to sustainable water management practices
A Network Analysis for Environmental Assessment in Wine Supply Chain
Full text linkIn the agri-food sector, the Life Cycle Assessment method (LCA) is used to evaluate the environmental impact of a product. Within agri-food products, wine is among the most analysed products, not only for its economic importance but also for the environmental impact of its activity. The paper aims to identify the main trends in the wine sector revolving around environmental evaluation using the LCA method in the academic literature. The aim is to investigate the literature on life cycle assessment analysis of grape and wine production through the systematic grouping of papers into clusters of research. So, the purpose is to discuss the gaps and insights identified by the study in order to aid in the development of a comprehensive state of the art on the topic. Scopus and Web of Science were used to search all articles following a clear and replicable protocol. The results (keywords) were subjected to co-occurrence analysis using VOSviewer, after which the articles were further analysed. Through a bibliographic coupling analysis, the research results were grouped through a network analysis that allowed identifying the research trends on the topic. Three clusters were identified containing the main lines of research on the subject. The results show that nowadays the literature is focusing on concerns related to climate change and consumer awareness on sustainability issues and certifications as well as environmental impacts generated mainly in the production phase in the vineyard. The research results are of interest for future research on LCA analysis in the wine sector in order to contribute to the discussion on the current model in the global wine sector
Eliciting stakeholder preferences on the potential benefit of diversified small-scale fishery activities
Full text linkThis paper examines stakeholders' preferences concerning diversification of small scale fishery activities, which has become a necessity for many small-scale fishermen in order to provide additional sources of income, as their income is often inadequate. It's looks at participatory modelling as a potential tool to enhance mutual understanding and legitimacy. Fisheries stakeholders and those with an indirect interest in diversification of their activities were invited to participate in the process of framing the management problem and to give input and evaluate the scientific models that are used to provide suggestions to decision makers. We followed a number of different strategies to investigate the role of participatory knowledge development. The study empirically integrates the traditional models of multicriteria decision aid approach with the deliberative mapping perspective. We conclude that participatory modelling has the potential to facilitate and structure the deliberative process within a dialogue between scientists and stakeholders about uncertainties and the quality of the knowledge base. It can also contribute to collective learning, increase legitimacy, and advance scientific understanding
Exploring the effect of naturalness on consumer wine choices: Evidence from a survey in Italy
Full text linkAlthough wine consumers are increasingly interested in natural wine, the definition of natural wine is still un clear. Thus, scholars argue that consumer understanding of natural wine characteristics might be vague and, therefore, natural wine perception can be heterogeneous among consumers. Accordingly, in this study, we question whether the perception of what is natural, or not, may affect consumer wine choice behaviour, by focusing on those attributes consumers may use to infer the naturalness of a wine. We present results from a survey conducted in Italy on 340 red wine consumers, which allowed us to determine drivers of wine con sumption frequency and wine preference structure. By means of a choice experiment, we investigate the effect of a natural wine claim (‘objective naturalness’) and the effect of personal perceptions of naturalness (‘subjective naturalness’) on consumer evaluation for attributes that are generally linked to natural wine production. We find that consumers mostly associate natural wine with “artisanal” wine-making techniques and that wine choice behaviour can be affected by whether a wine is perceived as natural or not. However, we observe contrasting results when controlling for the effect of ‘objective’ and ‘subjective’ wine naturalness. Finally, results show that respondents are willing to pay a price premium for the attributes linked to natural wine production, such as ecological certifications and wine-making techniques, but not for the “natural wine” claim. This suggests re searchers should disentangle the different aspects of natural wine when exploring consumer preferences for this produc
Exploring the effect of naturalness on consumer wine choices: Evidence from a survey in Italy
Full text linkAlthough wine consumers are increasingly interested in natural wine, the definition of natural wine is still unclear. Thus, scholars argue that consumer understanding of natural wine characteristics might be vague and, therefore, natural wine perception can be heterogeneous among consumers. Accordingly, in this study, we question whether the perception of what is natural, or not, may affect consumer wine choice behaviour, by focusing on those attributes consumers may use to infer the naturalness of a wine. We present results from a survey conducted in Italy on 340 red wine consumers, which allowed us to determine drivers of wine consumption frequency and wine preference structure. By means of a choice experiment, we investigate the effect of a natural wine claim (‘objective naturalness’) and the effect of personal perceptions of naturalness (‘subjective naturalness’) on consumer evaluation for attributes that are generally linked to natural wine production. We find that consumers mostly associate natural wine with “artisanal” wine-making techniques and that wine choice behaviour can be affected by whether a wine is perceived as natural or not. However, we observe contrasting results when controlling for the effect of ‘objective’ and ‘subjective’ wine naturalness. Finally, results show that respondents are willing to pay a price premium for the attributes linked to natural wine production, such as ecological certifications and wine-making techniques, but not for the “natural wine” claim. This suggests researchers should disentangle the different aspects of natural wine when exploring consumer preferences for this product
An Empirical Analysis of the Role of Experience and Attitudes on Ecotourism Behaviour
No full textThis study examine the factors that shape consumers’ ecotourism consumption behaviour and choices focusing on attitudes, behaviour choices, and the mediating role of ecotourism consumption attitudes. A quantitative approach was used, and data were collected through a questionnaire-based survey administered to 881 ecotourists at three 5A-level scenic spots in Tian Shan World Natural Heritage sites in China. Using the structural equation model, the findings reveal that consumption attitudes, values, and social norms positively influence ecotourism consumption behaviour choices through the mediating effect of ecotourism consumption attitudes. Furthermore, the perception of destination attraction experience directly and positively impacts consumption attitudes. These results provide valuable insights into the consumption behaviour of eco-tourists in the World Natural Heritage Site, informing sustainable ecotourism management strategies
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