1,201 research outputs found
How do consumers perceive sustainable wine? A review
No full textThe paper examines the state of the art in the purchasing behaviour towards sustainable wine through a systematic review of scientific literature from 2003 to 2018. In order to investigate about the effectiveness of sustainable wine, the research question is concentrate on the relations between sustainable-labelled wines with the intrinsic and extrinsic characteristics of consumers. A review has been conducted in this study with the objective of seeking a meaningful picture of the findings presented in a collection of studies. The study identifies the consumers' profile of sustainable wine with regard to socio-demographic and psychosocial characteristics. The results of the study show how consumers have positive perceptions regarding sustainable wine and a willingness to pay a price premium, though the awareness about the broad concept of sustainability is still vague. The main shortcomings of the existing literature and possible trajectories for future research experience are also discussed. The study concludes with observations on implications for industry practices and product development, providing useful information for both professionals and policy makers
Consumer Intentions to Purchase Pasta with Blockchain-based Traceability
No full textThe increasing complexity of global food supply chains has heightened consumer concerns about food safety, quality and authenticity, and triggered a growing demand for transparency-enhancing technologies such as blockchain. This study examines the factors influencing consumers’ intention to purchase organic pasta with blockchain-based traceability using an extended Theory of Planned Behaviour (TPB) framework. In addition to the traditional TPB constructs (attitudes, subjective norms and perceived behavioural control), the study incorporates trust in quality certifications and attitudes towards blockchain technology to provide a comprehensive analysis of decision-making processes. The data was collected via an online survey of 190 Italian respondents and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results show that subjective norms, perceived behavioural control and attitudes towards technology significantly influence purchase intentions, while trust in quality certifications and attitudes towards the traceability of blockchain are not significant. These findings suggest that while blockchain technology is recognised for its potential to improve transparency, its practical benefits are not yet fully understood or appreciated by consumers. This study contributes to the literature on consumer behaviour in the agri-food sector and provides practical insights for policy makers and marketers to promote blockchain-based traceability systems through consumer education, simplified technological interfaces and social acceptance strategies
Do technological innovations in working conditions influence consumer preferences for chicken meat?
No full textThis study examines how information about the introduction of innovative technologies that improve working conditions influences consumers’ perceptions and preferences for chicken breast. The study uses a discrete choice experiment to investigate the preferences and willingness to pay (WTP) of 663 Italian respondents who were presented with an online questionnaire. To assess the impact of innovation on brand equity, the sample was randomly divided into two groups: the treatment group (T), which received information on the impact of the application of the solutions provided in the innovation plan on employee well-being, and the control group (C), which received no information. The results show that consumers perceive the innovation positively, but the effect on brand equity is not significant. In addition, consumers prefer a lower priced product and the organic option is strongly preferred over all other production methods. Finally, information about technological innovation does not influence consumers’ purchase intentions
Sustainable dimensions of seafood consumer purchasing behaviour: A review
No full textThis study attempts to gather understanding on consumer purchasing behaviour around the notion of sustainable seafood products, considering a number of attributes concerned in the academic literature on this topic. In order to examine about the effectiveness of sustainable seafood labels, the research question is concentrate on the relations between sustainable labelled seafood with consumer’ buying behaviour. A review has been conducted with the objective of seeking a full, meaningful description of the findings presented in a collection of studies. The analysis of existing literature reveals a changing attitude of consumers towards seafood products. The results show how consumers have positive perceptions regarding sustainable seafood and a willingness to pay a price premium. It reflects new trajectories of today lifestyles and the society interests on environment and health aspects related to the issues. Finally, it discusses the main elements of consumer purchasing behaviour that needs to be further studied in order to sustain a competitive business environment for seafood products
Consumers’ perceptions and willingness to pay for a hypothetical microplastics-free labelled bottled water: an empirical study in Italy
No full textThe surge of global plastic production has led to the rise of microplastics that have contaminated primary terrestrial ecosystems and various food sources, including bottled water. This study explores consumers’ perceptions of microplastic contamination in bottled water and assesses their willingness to pay (WTP) for a hypothetical “microplastic-free” label. Data were collected from a sample of 344 Italian consumers using an online questionnaire and analysed with a single-bounded dichotomous choice method to determine respondents’ purchase intentions for a 1.5-litre water bottle with a hypothetical microplastic-free label. Surveyed participants were given the choice between a standard water bottle priced at €0.42 and a water bottle labelled microplastic-free priced randomly between €0.43 and €2.00. A probit model was used to analyse factors that influence the respondents’ WTP. The results of the study indicate that consumers prefer microplastic-free water, which is reflected in their WTP a premium price for such a product. A positive correlation was found between the WTP and the awareness of the microplastic issue, consumers’ pro-environmental attitudes and their concerns about potential negative health effects associated with microplastic ingestion. However, consumers remain price sensitive, and a higher price negatively impacts the WTP. This study contributes to the economic literature by describing implications for marketing strategies, manufacturing practices, and policy design
Adoption of Innovative Technologies for Sustainable Agriculture: A Scoping Review of the System Domain
No full textThe agricultural sector is undergoing a profound transformation driven by the integration of innovative technologies and practices, but the adoption of these technologies remains uneven. Holistic approaches to the diffusion of innovative technologies in agriculture are seen as crucial for effective adoption and sustainable development. In this context, the systemic dimension of technology adoption is characterized by the interactions between actors that create knowledge and promote the process of technology adoption. Therefore, the overall objective of this study is to provide a comprehensive analysis of the current state of the art in relation to the systemic dimension of the process of technology adoption in developed countries. Following the PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) extension protocol for scoping reviews, we examined the literature to capture the role of the systems dimension in the process of technology adoption. We conducted a two-analysis, bibliometric and content network analysis to identify the concepts and thematic clusters that define the systemic dimension and represent the main drivers of technology adoption for sustainable development in agriculture. The results show that the factors influencing the adoption of agricultural technologies are treated inconsistently in the literature, with a focus on technological and economic aspects rather than systemic elements such as governance and stakeholder interactions
The agricultural sector is undergoing a profound transformation driven by the integration of innovative technologies and practices, but the adoption of these technologies remains uneven. Holistic approaches to the diffusion of innovative technologies in agriculture are seen as crucial for effective adoption and sustainable development. In this context, the systemic dimension of technology adoption is characterized by the interactions between actors that create knowledge and promote the process of technology adoption. Therefore, the overall objective of this study is to provide a comprehensive analysis of the current state of the art in relation to the systemic dimension of the process of technology adoption in developed countries. Following the PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) extension protocol for scoping reviews, we examined the literature to capture the role of the systems dimension in the process of technology adoption. We conducted a two-analysis, bibliometric and content network analysis to identify the concepts and thematic clusters that define the systemic dimension and represent the main drivers of technology adoption for sustainable development in agriculture. The results show that the factors influencing the adoption of agricultural technologies are treated inconsistently in the literature, with a focus on technological and economic aspects rather than systemic elements such as governance and stakeholder interactions
Enhancing organizational performance through strategy, innovation and leadership: The case of a F&V producer organization
No full textThis article is directed to examining the organizational experience of a producer organization (PO) of fruit & vegetables from organic farming in Sicily, looking closely at successful factors which helped to meet more creatively and effectively to the problems and opportunities it faced. Methods. The methodological approach is based on the Strategic Orientation Round (SOR) analysis, which is based on SWOT method to prioritize the alternatives generated. With this method, it was possible to identify the problems and formulate strategic options in order to support the process of innovation. Results and discussion. The results of the case study reveal some possible strategies for the development and enhancement of the organizational and marketing perfomances
Digital Technology Adoption Among Italian Farmers: An Extended Technology Acceptance Model Approach in the Horticultural Sector
No full textThe adoption of digital technologies in agriculture is essential for enhancing sustainability, productivity, and resource efficiency. This study investigates the factors influencing Italian horticultural farmers' adoption of innovative water-smart agricultural technologies using an extended Technology Acceptance Model (TAM3). The research employs a structured survey conducted with 251 Italian farmers, analysing their perceptions of technology usefulness, ease of use, social norms, and sustainability outcomes. Structural equation modelling (SEM) confirms that perceived usefulness significantly influences adoption intentions, while perceived ease of use plays a limited role. Social norms and sustainability-related benefits also emerge as critical determinants. Results also indicate the impact of farm size and workforce on adoption behaviour. These findings highlight the need for targeted policies, training programs, and financial incentives to overcome adoption barriers. The study provides insights for policymakers, technology developers, and agricultural stakeholders to foster digital innovation in the horticultural sector, contributing to sustainable water management practices
Olive Oil Preferences Among Japanese Consumers: Best‐Worst Scaling on Country of Origin and Consumer Heterogeneity
No full textThe study aims to investigate Japanese consumers' preferences for olive oil (OO), focusing on how important the country of origin (COO) is compared to 12 other product attributes and how these preferences vary among consumers. As the first academic study, we ranked the OO attributes in Asia using a best-worst scaling to determine the relative importance of COO and examined consumer heterogeneity using the latent class logit model. The study finds that COO is not the highest priority for Japanese consumers, similar to other minor OO-producing countries. The characteristics of consumers who value quality and price are also similar in Japan and other countries. However, unlike other countries, the study identifies specific attributes consistently prioritized across three different consumer segments. Such uniform OO preference suggests that consumer diversity in Japan may be limited, where OO consumption is not typical. This point is also related to the global determinants of OO consumption, so research on BWS in other Asian countries, the demand of OO is sharply growing, is needed. The development of these attributes in the study also provides a framework for future research in the region
A Network Analysis for Environmental Assessment in Wine Supply Chain
No full textIn the agri-food sector, the Life Cycle Assessment method (LCA) is used to evaluate the environmental impact of a product. Within agri-food products, wine is among the most analysed products, not only for its economic importance but also for the environmental impact of its activity. The paper aims to identify the main trends in the wine sector revolving around environmental evaluation using the LCA method in the academic literature. The aim is to investigate the literature on life cycle assessment analysis of grape and wine production through the systematic grouping of papers into clusters of research. So, the purpose is to discuss the gaps and insights identified by the study in order to aid in the development of a comprehensive state of the art on the topic. Scopus and Web of Science were used to search all articles following a clear and replicable protocol. The results (keywords) were subjected to co-occurrence analysis using VOSviewer, after which the articles were further analysed. Through a bibliographic coupling analysis, the research results were grouped through a network analysis that allowed identifying the research trends on the topic. Three clusters were identified containing the main lines of research on the subject. The results show that nowadays the literature is focusing on concerns related to climate change and consumer awareness on sustainability issues and certifications as well as environmental impacts generated mainly in the production phase in the vineyard. The research results are of interest for future research on LCA analysis in the wine sector in order to contribute to the discussion on the current model in the global wine sector
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