21 research outputs found
Soft computing modeling of dealer loyalty in Turkish insurance sector
No full textThis study presents the application of soft computing techniques namely as Stepwise Regression (SR), Neuro-Fuzzy (NF) and Neural Networks (NN) for modeling of dealer loyalty in Turkish insurance sector. The proposed soft computing models are based on survey results conducted in insurance sector of Turkey. The accuracies of the proposed soft computing models are quite satisfactory as compared to actual results. The results show that the dominating factors affecting dealer loyalty are found to be dealer satisfaction, dealer trust, dealer perceived value, dealer perception of customer perceived value and relationship time. The analyses of effects of research variables on dealer loyalty are an important contribution to understanding relationships between dealer and manufacturer. Finally, theoretical and managerial implications of the study findings are discussed
Export performance antecedents: The case of Gaziantep
Get PDFGelişmekte olan ülkeler için büyümenin, gelişmiş ülkeler için kalkınmanın anahtarı olan kavramlardan biri olan ihracat; ürün, firma, endüstri ve ülke temelli olarak farklı açılardan incelenebilir. Bu çalışmanın amacı olarak, ihracat performansı ile firma yetenekleri, firmanın ihracat / kaynak taahhüdü, firmanın uluslararası yönetim deneyimi, uluslararası rekabetçi strateji ve ihracat engelleri arasındaki ilişkilere yönelik kavramsal model inşa edildi. Modelde, rekabet yoğunluğu, firma çevikliği, firma büyüklüğü ve uluslararasılaşma dereceleri kontrol değişkeni olarak ele alındı. Araştırma hipotezleri, Güneydoğu Anadolu İhracatçılar Birliği'ne kayıtlı 204 firmadan toplanan verilerle analiz edildi. Yapılan analizle, firma yeteneklerinden bilgi kapasitesi ve firmanın uluslararası yönetim deneyiminin iç ve dış ihracat engellerini negatif; firmanın ihracat / kaynak taahhüdü ve uluslararası rekabetçi stratejilerin ihracat performansını pozitif etkilediği sonucuna varıldı. Firmanın müşteri belirleme kabiliyeti, pazar bilgisi yeteneği ve uluslararası deneyimi, firmanın iç ve dış ihracat engelleri algısının azalmasına neden olur. Firmanın ürünlerini farklılaştırabilmesi, düşük maliyet avantajı sağlayabilmesi ve kaynaklarını ihracata yönelik kullanabilmesi, firmanın finansal başarı, stratejik konumlanma ve memnuniyetine katkı sağlar.Export, which is one of the key concepts of growth for developing countries and development for developed countries; It can be analyzed from different perspectives on the basis of product, company, industry and country. For the purpose of this study, a conceptual model was constructed for the relationships between export performance and firm capabilities, firm's export/resource commitment, firm's international management experience, international competitive strategy and export barriers. In the model, competition intensity, firm agility, firm size and internationalization degrees were considered as control variables. The research hypotheses were analyzed with data collected from 204 companies registered in the Southeastern Anatolian Exporters' Association. According to the analysis, the knowledge capacity of the firm's capabilities and the firm's international management experience negatively affect the internal and external export barriers; It was concluded that the export / resource commitment of the firm and international competitive strategies positively affect the export performance. The firm's ability to identify customers, market knowledge capability, and international experience causes the firm's perception of internal and external export barriers to decrease. The company's ability to differentiate its products, provide low cost advantage and use its resources for export contributes to the company's financial success, strategic positioning and satisfaction
The impacts of market orientation, entrepreneurial orientation, environmental uncertainty and internationalization speed on firm performance
No full textThis study aims to analyze the impacts of market orientation, entrepreneurial orientation, environmental uncertainty and internationalization speed on the performance of firms. The study ends with the evaluation and interpretation of these findings
The Effects of an E-marketing Orientation on Performance on Turkish Exporter Firms
No full textThis article aims to examine strategic orientations' effects on firms' performance in emerging economies such as Turkey. Strategic orientation directly affects all organizational activities and behaviors. Strategic orientations such as market orientation (MO), e-marketing orientation (EMO), entrepreneurial orientation (EO), and technology orientation (TO) are evaluated in this study. EMO is explained, along with its components and effect on firm performance, financial performance (FP), and marketing performance (MP). EMO has two components: Philosophical E-marketing Orientation (EMO-ph) and Behavioral E-marketing Orientation (EMO-behv). The research hypotheses are tested using data collected from 144 exporting firms in Turkey. The results show that the direct effect of TO on FP is significant; one of MO's components and EO directly affect marketing performance. The findings provide direction for future strategic orientations research
Unified theory of acceptance and use of technology: The adoption of mobile messaging application
Get PDFAccording to Turkish Statistical Institute, 96.8% of households have mobile phones and smart phones. While mobile penetration was 1% in 1995, it reached 73% in 2014. Opening account of social media, messaging and chatting is the first activity in mobile phone users in Turkey. Consequently, understanding the main determinants of technology acceptance behavior is an important issue for both academicians and practitioners. Therefore, the aim of this study is to test the model of the adoption of mobile messaging applications, especially fast messaging. The framework of Unified Theory of Acceptance and Use of Technology (UTAUT) was used in the paper. For testing our hypotheses, questionnaires were given to people having mobile devices and mobile internet users. Our data was collected by convenience sampling method. The research hypotheses were tested by structural equation modeling (SEM). The results indicated that there were strong relationships among the research variables. Finally, theoretical and managerial implications of the study findings are discussed
Colposcopic biopsy findings among women with either HPV-16 only or HPV-18 only who have normal cervical cytology
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