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    Eventi e cultura partecipativa. Documentazioni digitali e pubblici online

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    L'utilizzo dei media online per la promozione dei patrimoni digitali impone alle istituzioni che organizzano eventi culturali il confronto con problematiche organizzative, legate al cambiamento delle strategie di comunicazione, e con le nuove modalità di produzione, socializzazione e fruizione dei prodotti di documentazione, messe in atto da soggetti non istituzionali. Nel contesto della cultura partecipativa nascono forme di interazione inedite tra la documentazione non istituzionale e la memoria dell'evento e i confini tra produttori e consumatori, storicamente e culturalmente consolidati, vengono messi in discussione e in parte ridefiniti. La pubblicazione affronta queste problematiche collocandole in una prospettiva storica e sociale e indagando, attraverso l'analisi empirica, lo scenario specifico degli eventi culturali italiani, identificando le forme di produzione e le motivazioni alla base della creazione di contenuti di documentazione, istituzionali e user generate

    Storytelling the war. L'ascolto dei social come risorsa transmediale nel contesto della svolta algoritmica = Storytelling the war. Social media listening as a transmedia resource in the context of the algorithmic turn

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    In the context of the hybrid media system, the transmedia author develops his or her creative action through social platforms characterized by programmability, popularity, connectivity, and datafication (van Dijck & Poell, 2013). Such logics may constitute a limitation for the author with respect to the ability to manage the fruition of the content once it is placed on algorithmic platforms. However, they also open up new opportunities for listening to user engagement. This is important for transmedia storytelling of controversial issues such as war that could trigger polarization or rejection by connected audiences. From the perspective of production, film and television content that addresses such issues involves longer planning time frames than the social campaigns that will accompany distribution. For these, it becomes crucial for the transmedia author to analyze the ongoing debate on the topic of the primary text, so as to positively influence the online reception of the audiovisual work. Drawing from the analysis of transmedia projects on the wars of the new millennium, the essay identifies a crucial transitional phase in which social media assume an increasingly relevant role in the design of engagement. This context distinguishes the methodological approach to social listening based on digital methods and critical metrics (Rogers, 2019, Stewart & Arnold, 2018) described in the essay. The proposal aims to move beyond net-nographic or quantitative approaches to the analysis of interactions in social media to delineate "listening" as a resource not only for devising resonant engagement strategies with respect to the storytelling of war, but as a practice that can optimize transmedia design cycles

    The Eurabia Conspiracy Theory: Twitter’s Political Influencers, Narratives, and Information Sources

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    In recent years, conspiracy theories on social media have emerged as a significant issue capable of undermining social perceptions of European integration. Narratives such as the Eurabia doctrine, which would imply an ethnic replacement of the indigenous European population with migrants (Bergmann, 2018), have been a significant resonance. Thanks to computational analysis, we have collected data from Twitter over three years (2020, 2021, and 2022) during the Covid-19 pandemic. In this period, we collected over 50,000 tweets strictly related to the Eurabia doctrine topic in different European languages. Analysing the collected data, we identified the most relevant voices spreading conspiracy theories online, the emerging narratives related to the Eurabia doctrine, and the primary sources used by the most active or mentioned subjects in spreading disinformation
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