1,721,027 research outputs found
Investigating the role of festivalscape in culinary tourism: The case of food and wine events
No full textThis paper analyses the importance of festivalscapes in determining emotions, satisfaction and future
behavior of participants at food and wine events. The study applies a structural equation model (SEM)
with latent variables to survey responses of visitors to the “Friuli DOC” Italian festival. The main results
are that festivalscape and emotions have significant direct effects on satisfaction, which in turn has
a significant effect on behavioral intention. The effects of the festivalscape on visitors’ future behavior are
only indirect and mediated by satisfaction. Thus, in order to enhance their visitors’ behavioral intentions,
festival organizers should monitor emotions and satisfaction deriving from the subjective perception of
exogenous characteristics as food and wine quality, comfort and entertainment
The determinants of food festival attendees' intention to revisit
No full textIn this paper we disentangle the roles of emotional and cognitive responses in determining behavioral intentions in food and wine events. We estimate a structural equation model on a sample of 380 people attending in 2007 the food and wine festival “Friuli Doc”, allowing for direct and indirect effects of different factors on the future behavior of participants. The only significant direct effect on Behavior comes from the “emotional” factor, while “cognitive” factors have only an indirect effect. Service quality, which is the only exogenous factor directly controlled by event organizers, has a direct effect on experience quality and on perceived service value, but only indirect effects on both satisfaction and behavior. Thus, an increased service quality may have an effect on future behavior only if it changes the perception of participants about the quality of their experience or the overall value of the event
Celebrating local products: the role of food events
No full textVisiting a food festival is an important component in the complete construct of culinary tourism. What might have motivated participants to visit such an event has become critical for tourist destinations when they attempt to use food festivals to promote regions and farmers. This article offers an integrated approach aimed at understanding event motivations. It extends the theoretical and empirical evidence on the causal relationships among the push and pull motivations, in order to determine to what extent these motivating factors contribute to the overall perception of the festival. It investigates the relevant relationships among the constructs by using a structural equation model approach. The main result is that, in the case of food and wine events, the pull factors connected with both product and territory have a considerable influence on the participants' perceptions
The importance of festivalscape: the case of food and wine events
No full textThe experience of food and wine events is strictly related to how one perceives the physical aspects of their environment. In this paper we propose a theoretical model relating experiential marketing and customer satisfaction, with a specific interest on the importance of festivalscapes in determining satisfaction and future behavior of participants at food and wine events. We specify a structural equation model with latent variables, and estimate it by using a sample of questionnaires form the “Friuli DOC” Italian Festival. The main results are that festivalscapes and emotions have significant direct effects on satisfaction, which in turn has a significant effect on behavioral intentions. The effects of the festivalscape on participants’ future behavior are only indirect and mediated by satisfaction. Thus, in order to enhance their customers’ loyalty, festival organizers should monitor emotions and satisfaction deriving from the subjective perception of exogenous characteristics like food quality, comfort and entertainment
Development of sustainable tourism in rural communities. Risks perceptions and pre-conditions for creating support from locals
No full textPerceived quality and satisfaction in event marketing: a quantitative approach
No full textIn this paper we disentangle the roles of emotional and cognitive responses in determining behavioral intentions in food and wine events. We estimate a structural equation model on a sample of 380 people attending in 2007 the food and wine festival “Friuli Doc”, allowing for direct and indirect effects of different factors on the future behavior of participants. The only significant direct effect on Behavior comes from the “emotional” factor, while “cognitive” factors have only an indirect effect. Service quality, which is the only exogenous factor directly controlled by event organizers, has a direct effect on experience quality and on perceived service value, but only indirect effects on both satisfaction and behavior. Thus, an increased service quality may have an effect on future behavior only if it changes the perception of participants about the quality of their experience or the overall value of the event
Internationalization modes other than exporting: the missing determinant of export performance
No full textThe purpose of this paper is to develop and empirically evaluate a model of the firm-level determinants of export performance that includes the firm’s internationalization modes other than exporting. The determinants included in the model are: the firm’s commitment to developing an international marketing strategy, the organizational structure for exports, international modes other than exporting (foreign direct investment, international alliances, global sourcing), and some characteristics of the firm already extensively explored in other studies (size, age, international experience). Using information gathered on 147 Italian manufacturing SMEs and applying a structural equation modeling procedure, the above-mentioned firm internationalization methods are shown, as a whole, to have a statistically significant, positive and direct influence on export performance. The same can be said of the strategic variable and the organizational variable, whereas the firm characteristics have only an indirect effect on export performance, mediated by the previous three determinants. The study presents some limitations. In particular, it was limited to manufacturing SMEs in a particular geographical area (North-East Italy). Replications in other territories are needed to validate the current findings. Moreover, the results of the statistical analysis reveal a moderate support to the research model with regard to some fit indices. These issues could be addressed in future research. The most important outcome of the study refers to the influence of the internationalization modes other than exporting. Although a great deal of theoretical and empirical literature analyzed the determinants of export performance, this relationship has been largely neglected
It is worth a visit! Website quality and visitors’ intentions in the context of corporate museums: a multimethod approach
No full textOver the last years, the use of technology has become a crucial part of a visitor’s experience in a cultural context. This proved to be even more important in the last months when the Covid-19 pandemic crisis spurred museums and other cultural institutions to use digital tools to deliver their services online. In this changing scenario, digital technologies appear as powerful tools also for corporate museums, held and run by private companies as precious vehicles to share organizational past, values and identity with different stakeholders. The present study is aimed at identifying the website elements that affect users’ intentions in the unexplored context of corporate museums. To this aim, an innovative multimethod approach was used. Drawing on sample data from 736 users of four different Italian corporate museums’ websites and combining Fuzzy-set. Qualitative Comparative Analysis (fsQCA) and Partial Least Squares Structural Equation Modelling (PLS-SEM), the current investigation shows that the intention to visit a corporate museum depends on elements that are related to both the digital environment and the social context
The local-global nexus in the fast-food context: Culture as a moderator of consumer behavior.
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