1,354,176 research outputs found
Do not forget about the price tag! A neuroscientific approach to delve into the influence of colour and price reduction on product perception
No full textInformation cues associated with pricing schemes represent a major driver affecting consumer perception. Minor variations of the information set bear a significant influence at the cognitive level directly influencing the consumer’s automatic responses and in turn her behaviour. The present study analysed such reactions to different combinations of colour and price reduction schemes through the consumer neuroscience tools including the analysis of physiological, behavioural, as well as self-reported cognitive responses. An experimental investigation involving 80 subjects in a 2x2 between subject design was set out to compare responses to high-priced and low-priced products associated with a price reduction scheme (relative vs absolute price discount) and coloured price tag (long-wavelenght vs black-coloured). Findings show how the combination of orange and percentage-off price reduction tended to attract the ocular attention for longer time spans and induce higher returning rates. Whereas, reward-related cortical activations showed how black-priced labels affected positively the observer across the two product categories. Furthermore, long-wavelength coloured price tags resulted to elicit higher arousal than black ones. Lastly, self-reported data pointed to a higher perceived positive affect related the low-priced product discounted in relative terms. The discussion focuses on research and managerial implications
Better off alone? An analysis of behavioral characteristics of electronic gaming machine players
No full textWhich is the effect of social interactions on individuals’ gambling behavior? The answer research provides is contradictory: form one side it is suggested that gamblers playing alone are more likely to increase their gambling frequency and betting risk when compared to players who gamble in group, often paired with a rise in aggressive behavior. On the other hand, studies showed that the mere presence of other players might encourage gambling, increasing stakes and shortening betting intervals. This work explores the behavioral characteristics of electronic gaming machines players along different game events and analyses the influence of social interactions on their gambling behavior. The study, conducted in slot halls, involves ethnographic observation and the analysis of gamblers’ facial micro-expressions through a face recognition technology. Results reveal that only certain game events elicit manifest behavioral responses in players. Further, findings show that the presence of other players might positively influence the gambling conduct, constituting an element of prevention in the onset of negative valence behavioral responses. The discussion focuses on the mechanisms aimed at favoring social interactions during gambling
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
No full textImpulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise from theory and complexities in cross-study comparability. This systematic literature review investigates the research methods and metrics employed in high-quality literature to evaluate impulse shopping behaviours across different environments, including online, offline, and multichannel settings. Following the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) criteria, the literature search has been conducted on databases relevant for scientific literature, including Scopus, Web of Science, and ProQuest. Fifty-four articles were included in this systematic review. Findings show the existence of four methods to investigate IB, namely quantitative self-reports, laboratory investigations, fieldwork observations, and qualitative interviews. A comparison of the four methods in terms of fit highlights that self-reports and interviews provide a significant contribution in assessing the cognitive facet of impulse purchasing. Laboratory investigations and fieldwork observation find a better fit with the conative and visceral facets of impulsive buying. Considering the major role of affective charges occurring during impulse shopping, complementary research approaches, and metrics belonging to applied psychophysiology and consumer neuroscience are examined. Three opportunities for future research are discussed, including theory building and refinement, understanding individual differences, and honing behavioural predictions
From Dialogic Tension to Social Address: Reconsidering Mandolfo\u27s Proposed Didactic Voice in Lament Psalms
No full textIn God in the Dock, Carleen Mandolfo argues that the move from second person speech to God to third person description of the divine within “dialogic psalms” reflects the “interjection” of a secondary voice. While her focus on speech to a human audience is significant, the criteria she employs prove problematic. Rather than multiple voices, the psalms Mandolfo discusses are better understood as reflecting shifts in address between multiple audiences spoken by a single supplicant
Uso degli anticoagulanti orali per la prevenzione della trombosi dei cateteri venosi centrali per emodialisi
No full textCentral venous catheters (CVCs) are fundamental in the management of hemodialysis. Despite major efforts to provide arteriovenous access, their use is increasing in dialysis units worldwide. The presence of a catheter inside a vein increases the risk of thrombosis, both within the catheter and in the vein. Thrombosis is a serious complication because it can lead to inefficient dialysis, alter the venous circulation, and facilitate infections. In this article, questions regarding anticoagulant treatment in dialysis patients with CVCs are explored and specific suggestions offered for clinical practice, based on the evidence available and the personal experience of the authors. Should CVC-induced thrombosis be treated? The duration, site and extension of the thrombotic complication should be assessed. If thrombosis is recent and symptomatic, heparin treatment followed by oral anticoagulant therapy is suggested. Is oral anticoagulant therapy useful for primary prevention of thrombosis, both within the CVC and the vein where the catheter is inserted? The available evidence favoring the use of oral anticoagulant therapy is not entirely convincing. At any rate, before such treatment is started the balance between the antithrombotic efficacy and the possible side effects should be carefully weighed. Is oral anticoagulant therapy useful for secondary prevention of CVC thrombosis? If a permanent CVC is in place and its position is correct and the blood flow < 250 mL/min, we recommend - before replacing the CVC - thrombolytic treatment followed by oral anticoagulants, aiming at an INR target between 2 and 3. Are the side effects of oral anticoagulant therapy an issue? The use of anticoagulants in renal failure carries an increased risk of complications, in particular bleeding and vascular calcifications, which could annul the advantages derived from reduced thrombotic events. Before starting oral anticoagulant therapy we suggest to carefully evaluate if there are potential overall benefits and to pay attention to concomitant antiplatelet therapy
Aesthetic emotions and tourism behaviours: impacts of interactive versus non-interactive virtual reality (VR) experiences
No full textPlant regeneration and genetic variability from tissue cultures of sunflower (Helianthus annuus L.)
No full textSee me, feel me, impulse buy me. An analysis of physiological and behavioural responses to unplanned and impulsive online purchases
No full textThe phenomenon of Impulse Buying, conceptualised as a sudden act of purchase with no pre-shopping intentions driven by short-terministic decision-making and a compelling urge to purchase, has gained upswing due to the spreading of e-commerce activities. Traditional literature pertaining to economics and psychology has tended to investigate the subject relying on self-reported measures, often discounting the underlying automatic and implicit mechanisms driving the impulsive online purchase. The present work was intended to characterise the online impulsive purchasing behaviour by complementing self-reports with physiological and behavioural responses. The study encompassed an experimental investigation involving 76 healthy right-handed subjects who faced the possibility to perform an actual purchase on a renown online marketplace either spending a limited provided monetary endowment or employing a larger amount of money received in a previous unrelated experimental phase. During each session three different signals were acquired, namely electroencephalogram, electrodermal activity and ocular responses. Muscular and ocular artefacts were identified and removed from the electroencephalogram signal through independent component analysis using detection through predefined topographies and the resultant was processed to compute attention, memorisation, approach-withdrawal, and engagement indexes. Electrodermal activity was processed to extract arousal metrics through continuous decomposition analysis. Whereas eye-tracking signal was employed to detect the instants of the first fixation on the bought product and to assess the different purchasing phases. Results highlighted that the process of online impulse buying stems from a combination of impulse spending traits and unplanned purchasing actions, which results in post-purchase guilt. Specifically, impulse spending traits appear to be mainly driven by personality traits and physiological arousal, whereas unplanned purchasing actions result to be triggered by product characteristics and younger consumer’s age. Our results corroborated previous findings concerning personality traits, product involvement, physiological arousal, and subsequent post-purchase guilt. We further underscored that impulse buying may not be characterised by heightened physiological attraction along the purchasing process nor that is triggered by peculiar information search patterns. Lastly, our findings highlighted the existence of a contradiction between self-perception of individual impulsivity and actual impulse buying behaviour
Consumer Adoption of Digital Technologies for Lifestyle Monitoring
No full textDespite their potential, the adoption of wearable devices has been relatively slow when compared to other digital technologies. This paper investigates, grounding on the Theory of Planned Behavior, the adoption by end users of digital technologies for lifestyle monitoring. Data on consumers’ perception and usage of wearable devices have been collected through a survey administered to 1,000 Italian citizens and further analyzed through a Structural Equation Model approach. Results show that, above the functional value of the device, external influence, particularly doctor opinion, exerts an essential role in adoption. Online health literacy proves to be a relevant factor as well, showing the importance of cultural patterns in wearables diffusion. Implications for academicians, practitioners and policy-makers are provided
Advancing User Research in Naturalistic Gambling Environments Through Behaviour Tracking. A Pilot Study
No full textUser research has widely employed ethnography to gain insights into the player-gaming terminal interaction in naturalistic gambling settings. However, inconsistencies in operationalisation and a lack of rigour in research procedures have been identified as limitations. In this paper, we address these issues by first advocating for the use of behavioural recording technology to support user research. We present a set of quantitative metrics extracted from non-invasive techniques, including video and audio recordings, that capture facial expressions, paralinguistic cues, proxemics, kinesics, and interactive haptic behaviours. Next, we examine the expert evaluation process as a structured analysis framework, including the mapping of environmental variables, the transparent and reproducible operationalization of a research protocol, and the interpretation of data. A pilot study is presented to provide practical guidelines for conducting user research in natural gambling environments. Our findings contribute to user research methodologies and highlight the potential advantages of the proposed approach, including its applicability, ethical considerations, and reliability
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