272 research outputs found
Estrategia de crecimiento para la marca sunset sipper
No full textEn el dinámico y competitivo mercado actual, las marcas emergentes se enfrentan al desafío
de destacar y establecer una presencia sólida en un entorno saturado de información y opciones.
La clave del éxito radica en la capacidad de comprender a fondo las necesidades y deseos de los
consumidores, así como en la implementación de estrategias innovadoras que permitan conectar
de manera efectiva con el público objetivo.
En este contexto, el presente proyecto de grado se centra en el diseño de una estrategia digital
integral para impulsar el crecimiento y la penetración de mercado de la marca Sunset Sipper en la
ciudad de Bogotá. Sunset Sipper, una marca con un producto diferenciador y un potencial de
crecimiento significativo, requiere de una estrategia sólida que le permita posicionarse como líder
en su nicho y expandir su alcance de manera sostenible.
A través de la consecución de estos objetivos, se espera que este proyecto de grado
proporcione una hoja de ruta clara y detallada para el crecimiento y la penetración de mercado de
Sunset Sipper en Bogotá. La estrategia digital propuesta se basará en un análisis exhaustivo del
mercado, la competencia y el público objetivo, así como en la identificación de oportunidades y
la implementación de tácticas innovadoras que permitan a la marca alcanzar sus metas de
crecimiento y posicionamiento.
5
Este proyecto de grado se estructura en varias etapas, cada una de las cuales abordará uno de
los objetivos específicos planteados. En primer lugar, se llevará a cabo una investigación
exhaustiva del mercado y la competencia, lo que permitirá identificar el perfil del nicho de
mercado y las oportunidades de diferenciación. A continuación, se explorarán las posibles
colaboraciones estratégicas y se evaluarán los canales de venta más adecuados. Posteriormente,
se estimará la inversión necesaria para la expansión en Bogotá y se definirá un modelo financiero
que optimice los costos. Finalmente, se presentará la estrategia digital integral propuesta, que
incluirá las tácticas de posicionamiento, visibilidad y crecimiento recomendadas para Sunset
Sipper.
Se espera que este proyecto de grado contribuya de manera significativa al éxito de Sunset
Sipper en el mercado bogotano, proporcionando una base sólida para su crecimiento y
consolidación como marca líder en su nicho. Asimismo, se espera que este trabajo sirva como
referencia para otras marcas emergentes que buscan expandir su presencia en el mercado a través de estrategias digitales innovadoras y efectivas
Reduction by the positive allosteric modulator of the GABA<sub>B</sub> receptor, GS39783, of alcohol self-administration in Sardinian alcohol-preferring rats exposed to the “sipper” procedure
No full textThe present study was designed to evaluate (a) alcohol self-administration behavior of selectively bred, Sardinian alcohol-preferring (sP) rats exposed to the so-called “sipper” procedure (characterized by the temporal separation between alcohol-seeking and -taking phases), and (b) the effect of the positive allosteric modulator of the GABAB receptor, GS39783, on alcohol self-administration in sP rats exposed to this procedure. To this end, sP rats were initially trained to lever-respond under a reinforcement requirement (RR) 55 (RR55) for alcohol. Achievement of RR55 resulted in the 20-min presentation of the alcohol (15%, v/v)-containing sipper bottle. Once stable levels of lever-responding and alcohol consumption were reached, rats were treated with 0, 25, 50, and 100 mg/kg GS39783 (i.g.) 60 min before the self-administration session. Rats displayed robust alcohol-seeking (as suggested by relatively short latencies to the first lever-response and high frequencies of lever-responding) and -taking (as suggested by alcohol intakes averaging approximately 1.5 g/kg) behaviors. Pretreatment with GS39783 inhibited both alcohol-seeking (the number of rats achieving RR55 and the mean RR value were virtually halved) and -taking (the amount of self-administered alcohol was reduced by approximately 60%). The results of the present study suggest the power of the “sipper” procedure in triggering high levels of alcohol-seeking and -taking behavior in sP rats. Further, these results extend to this additional procedure of alcohol self-administration the capacity of GS39783 to reduce the motivational properties of alcohol and alcohol consumption in sP rats
A Simple Cellular Automation that Solves the Density and Ordering Problems
No full textCellular automata (CA) are discrete, dynamical systems that perform computations
in a distributed fashion on a spatially extended grid. The dynamical behavior
of a CA may give rise to emergent computation, referring to the appearance of
global information processing capabilities that are not explicitly represented in the
system's elementary components nor in their local interconnections.1 As such, CAs
o?er an austere yet versatile model for studying natural phenomena, as well as a
powerful paradigm for attaining ?ne-grained, massively parallel computation.
An example of such emergent computation is to use a CA to determine the
global density of bits in an initial state con?guration. This problem, known as
density classi?cation, has been studied quite intensively over the past few years. In
this short communication we describe two previous versions of the problem along with their CA solutions, and then go on to show that there exists yet a third version
| which admits a simple solution
Editorial cartoon by Harold Maples about the proposed move of Arlington State College from the Texas A&M system to the University of Texas system
No full textEditorial cartoon by Harold Maples about the proposed move for Arlington State College from the Texas A&M system to the University of Texas system. In the cartoon, the Arlington State College Rebel is enjoying tea as part of the tea sipper movement.https://mavmatrix.uta.edu/specialcollections_rebelthemecontroversy/1009/thumbnail.jp
Recommended from our members
Effects of Age on Pavlovian Autoshaping of Ethanol Drinking in Non-Deprived Rats
No full textPrevious studies of autoshaping of drinking report a positive relationship between experience with autoshaping procedures and drinking, but this effect was confounded with age, as the rats were older when they drank more. The present experiment evaluated the effects of the age of male Long-Evans hooded rats [90-days old (Younger group) vs. 135 days old (Older group)], at the beginning of the study, on drinking induced by Pavlovian autoshaping procedures. Autoshaping procedures consisted of pairings of sipper conditioned stimulus (CS) with food unconditioned stimulus (US). Rats were deprived of neither food or fluid, and sweeteners were not employed at any time during the study. For all rats (n = 32), during sessions 1-10, the sipper CS contained water. Thereafter, for rats in the Ethanol groups (n = 20), the sipper CS contained ethanol, with the concentration (1, 2, 3, 4, 5, 6%, v/v) increasing across autoshaping sessions. For rats in the Water groups (n = 12), throughout the experiment the sipper CS contained tap water (0% ethanol). Rats in the Younger group drank more ethanol and more water from the sipper CS than rats in the Older group, and across age groups there was more ethanol drinking than water drinking, an effect unlikely due to foraging for calories. Data support the hypothesis that ethanol’s pharmacological effect was to enhance autoshaping, resulting in a positive feedback loop inducing still more ethanol drinking. The younger rats were more vulnerable to autoshaping effects. Implications for models of addiction are discussed
- …
