4 research outputs found
: Development of a Tool to Author Interactive, Multimedia, Computer‐Based Patient Simulations
No full textCASE STUDIES for Dentistry®: Development of a Tool to Author Interactive, Multimedia, Computer-Based Patient Simulations
No full textComputer-based patient simulations have been used to enhance the dental curriculum since the 1980s. This article describes the development of CASE STUDIES for Dentistry (CSD), a patient case simulation building template, developed at Virginia Commonwealth University, with which authors who have no programming expertise can create realistic, effective, interactive multimedia patient simulations by entering their own information and images into a straightforward, fill in the blanks interface. This program was written with Authorware, by Macromedia Inc. Design considerations included emphasis on information collection and analysis, synthesis of collected information, hypothesis proposal and testing, diagnosis, and treatment planning. The program consists of easily accessible interfaces for both authors and students. Authors build simulated patients using typed-in text and their own images. Faculty can build computer-based simulated patients so that students can immediately practice what they learn in class within a simulated doctor-patient relationship. CSD allows building simulations ranging from simple to complex patients in multiple disciplines. Robust feedback and other features allow students to learn both process and content in a self-directed, interactive environment
METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS
No full textThe purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essence and do not allow fully realizing the marketing opportunities associated with its phenomena. Today, interactive video, gaming technologies, which are increasingly used in the creation of advertising and communication materials, provide unprecedented opportunities for users to create and flexibly change their own scenarios for the development of events, to guide the history of the video and its heroes, which, among other things, makes it possible to make the presentation object not only goods or services but also the practice of behaviour in different situations of their purchase and consumption. In Internet marketing communications, preconditions for estimating the time budget, general stay in the network, implementation of specific behavioural scenarios of the full-fledged functioning of the user as a representative of the target audience, including through various devices and due to multimedia character, are formed. Optimization of Internet communications of enterprises is carried out on the basis of cyclic interactive communication and timely adjustments of parameters of the received traffic from automated services such as Google analytics, Yandex Metrica, CoMagic, and others. An audience behaviour analysis becomes possible by the use of cookie data. This fragment of data stored on Internet users’ computers reveals the broad opportunities for enterprises to target their advertising, identifying the target audience, for example, by geographic location of users, tracking their interests, counting impressions and passing through banners. Due to the high level of inherent interactivity, simplification of activity realization, and its coordination in a virtual environment, with real results, the development of marketing communications on the Internet contributes to the transition from the integrated application of specialized tools and technologies to their genuine integration. These new opportunities, subject to their implementation, will update one more aspect – the achievement of the effectiveness of Internet communications in marketing. Attempts and methodical options for the formation of a holistic set of marketing communications, with their declared effectiveness, have become widespread. The author proposes a more adaptive system for evaluating the effectiveness of marketing communications, where a balanced system of indicators and stages of work are complemented by the classical algorithms that create the necessary preconditions for preventing or neutralizing the identified problems in the organization of Internet marketing communications. The effectiveness of the CPM model depends entirely on the derivative results of user behaviour (review of site materials, ordering and purchasing goods). Therefore, depending on the goals of the campaign, that is, expanding the target audience or promoting sales, the result may be more predictable. The success of online platforms is based on the consistent development of activities, which is harmonized by three benchmarks: differentiation, effectiveness, efficiency. If earlier, marketing monitoring of the audience and behaviour of Internet users was mainly based on the features of its persons or contingents, and the information context, today it needs to be integrated (contextual targeting, retargeting, and other tools)
Interactive emergency training in dentistry: Development of a virtual patient player simulation software
No full textVirtual patients have long been established as part of medical training. With their help, students can develop their therapeutic and diagnostic skills under conditions that are as realistic as possible, without any risk for a patient. While model or dummy simulations represent a standard in dentistry for the training of manual skills, computer-based, interactive simulations of virtual patient cases in this field are rarely described. Some of these systems have been designed for a limited purpose and do not permit a flexible and reusable design of virtual patients, or only permit it with restrictions. The MedBiquitous standard offers solutions for this purpose. This has proven itself in the medical field as a basis for virtual patient simulations. It offers an expandable structure for the data of virtual patients and describes fundamental algorithms of associated simulation software. In this paper, virtual patient player simulation software for interactive emergency training in dentistry is developed on the basis of the MedBiquitous model. As an example, a first virtual patient was created. MedEmergency Player enables action-focussed simulation without rigidly predefined linear or branched treatment pathways, unlike existing systems and the previous use of the MedBiquitous standard. The user directly experiences and examines the reactions as with a real patientVirtuelle Patienten sind in der medizinischen Ausbildung seit langem etabliert. Mit ihrer Hilfe können Lernende ohne Risiko für einen Patienten ihre therapeutischen und diagnostischen Fähigkeiten unter möglichst realitätsnahen Bedingungen ausbauen. Während Modell- oder Puppensimulationen in der Zahnmedizin zum Training manueller Fähigkeiten einen Standard darstellen, werden computerbasierte, interaktive Simulationen virtueller Patientenfälle für dieses Fachgebiet selten beschrieben. Einige dieser Systeme sind für einen begrenzten Einsatzzweck konzipiert und lassen eine flexible und wiederverwendbare Gestaltung virtueller Patienten nicht oder nur eingeschränkt zu. Lösungsansätze hierzu zeigt der MedBiquitous-Standard. Dieser hat sich im medizinischen Bereich als Grundlage virtueller Patientensimulationen bewährt. Er bietet eine erweiterbare Struktur für die Daten virtueller Patienten und beschreibt grundlegende Algorithmen einer dazugehörigen Simulationssoftware. In der vorliegenden Arbeit wird auf Grundlage des MedBiquitous-Modells eine Virtual Patient Player-Simulationssoftware für ein interaktives Notfalltraining in der Zahnmedizin entwickelt. Ein erster virtueller Beispielpatient wurde erstellt. Der MedEmergency-Player ermöglicht im Unterschied zu vorhandenen Systemen eine aktionsbetonte Simulation ohne "starr" vorgegebene Behandlungspfade. Der Benutzer erfährt und untersucht die Reaktionen unmittelbar wie bei einem realen Patienten
