2,114 research outputs found

    Does Product Diversity Signal Bargains in Australian Wine?

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    The residuals from a set of linear regression equations built to explain the quality of a bottle of Australian wine via eight quality signals are examined to determine whether there is any relationship between their signs for individual producers and the diversity of their offerings. Product diversity is found to be a fault-ridden signal of a quality-bargain, which we define as a bottle of wine whose quality rating exceeds its regression-based expectation. Indeed, to the extent that the signal does impart useful information, the message would be that consumers are less likely to get their money's worth the greater is the diversity of the producer's offerings.wine marketing, product diversity, wine quality, predicted quality, quality-bargain, Agribusiness, Marketing,

    Larry O. Spencer, Conference Author Presentation

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    Gen. Larry O. Spencer, USAF (Ret.), author of Dark Horse: A Journey from the Horseshoe to the Pentago

    Influencing consumer choice: short and medium term effect of country of origin information on wine choice

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    Abstract not availablePatricia O. Williamson, Larry Lockshin, I. Leigh Francis, Simone Mueller Loos

    Supplemental Material, JSR_TLP_XSum_final - Design Antecedents of Telepresence in Virtual Service Environments

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    Supplemental Material, JSR_TLP_XSum_final for Design Antecedents of Telepresence in Virtual Service Environments by Ulrich R. Orth, Larry Lockshin, Nathalie Spielmann, and Mirjam Holm in Journal of Service Research</p

    Larry Gragg

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    Audio of the 2/23/2014 UNLV Libraries Author Event featuring Larry Gragg, author of Bright Light City: Las Vegas in Popular Culture. Remarks by CGR Director Dave Schwartz and historian Michael Green. Dr. Gragg\u27s talk is about the interactions between Benjamin Bugsy Siegel and the Las Vegas community

    Larry Ruttman papers, undated, 1997-2015.

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    Lawrence A. (Larry) Ruttman is an attorney and author. This collection contains drafts, manuscripts, notes, research, correspondence, interviews, photographs, news clippings, book reviews, and VHS tapes documenting the research, writing, publication, and promotion of Ruttman’s two books, Voices of Brookline and American Jews and America's Game, as well as other work in the field of biographical cultural history.Donated by Larry Ruttman,Larry RuttmanBSLW RDA ENRICHEDBSLW Authority Control Project - 04-06-2017

    Excerpt from broadcast by Larry Smith

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    Broadcast excerpt from Larry Smith, Station KFI, discussing Japanese American's loyalty to the United States.The Bishop James Chamberlain Baker Collection includes letters, documents, and articles about Japanese Americans during World War II. Subjects in the collection include Japanese Americans mass removal, Pearl Harbor and the aftermath, religion, and support from the non-Japanese American community. The collection was digitized and made accessible online by CSUDH Gerth Archives and Special Collections

    sj-docx-1-anz-10.1177_14413582231166066 – Supplemental material for Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

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    Supplemental material, sj-docx-1-anz-10.1177_14413582231166066 for Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents by Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang and Larry Lockshin in Australasian Marketing Journal</p

    Where to shop? The influence of store choice characteristics on retail market segmentation

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    Consumers have a choice of a range of different types of wine stores where they can buy wine. Previous segmentation has looked at demographics or store location as the drivers of segmentation. In this study, we use Best Worst Scaling (BWS) to identify the reasons consumers choose different stores to shop for wine. An analysis of the reasons for choice result in three distinct segments, which can be broadly correlated to the different positioning of the three store types in the market. These attributes of store choice are better able to identify useful segments than demographics or location alone.Steve Goodman, Larry Lockshin and Hervé Remau
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