3 research outputs found
Apakah advergame efektif mendongkrak brand awareness
No full textRapid technological developments drive changes in consumer behavior, especially in the usage of digital world (Internet). Marketers must able to adjust the marketing medium with these consumer behavior issues. One such medium is advergame. Advergame is a game-based advertising that brings fun to the public. In many studies, advergame has a good influence in enhancing brand awareness. However, there are some things that can affect the level of effectiveness and efficiency of advergame on brand awareness. Dakam this article will discuss about the effectiveness and efficiency of advergame to brand awareness. On the other hand, in the article will be discussed on ways to improve the effectiveness of advergam
WONDERFUL MALANG WITH SUMMER TOUR ON SAHID MONTANA HOTEL
No full textHotel Sahid Montana is a 3 stars hotel. The hotel has facilities and resources that ready to go international. Team 07 knew about it, because team 07 had conducted several surveys about it. First, we search for information through Internet media. The information we get is about the facilities, prices and services that available on the official website of Sahid Montana. In addition, Team 07 also found information about consumer experiences or feedback when staying at Hotel Sahid Montana. Not only positive feedback, but also a negative feedback given by consumers.
We conducted an interview with Mr. Umar as marketing manager at Hotel Sahid Montana. He explains in detail about facilities, resources, services, how to advertise, and how to handle complaints from consumers. So Team 07 made the decision that this Hotel Sahid Montana was ready for go international, although there are still some things that need to be improved for the future.This research aims to introduce Indonesian culture and increase the value of tourism object. For the hotel, to introduce and increasing value of hotel Sahid in international are
Rule behind the silk curtain: the Sultanahs of Aceh 1641-1699.
No full textPhDThis thesis is about the kingdom of Aceh Dar al-Salam in the latter half of the
seventeenth century when four women ruled in succession: Sultanah Tajul Alam
Safiatuddin Syah (1641-1675), Sultanah Nur Alam Naqiatuddin Syah (1675-1678),
Sultanah Inayat Zakiatuddin Syah (1678-1688) and Sultanah Iamalat Zainatuddin Syah
(1688-1699). How and why these queens came to power, and how they exercised it, are
problems that have fascinated enquirers, prompting a range of comments and
observations, especially the assertion that the queens were mere figureheads, during
whose reigns the male elite (orangkaya) captured power. The Sultanahs were held
responsible for the erosion of royal power and the kingdom's decline in the seventeenth
century. Yet no in-depth study has ever investigated these claims. The main objective of
this thesis is to evaluate the received views on these female sovereigns. The thesis also
seeks to examine the origin, nature and impact of these Sultanahs. Female rule seems a
curious phenomenon in a Muslim state. Furthermore, in a largely patriarchal kingdom
such as Aceh, queens seemed to be strangely out of place. This unique episode in Aceh's
history happened when European Companies - the Dutch VOC (Veerinigde Ooost-Indische
Compagnie) and the English East India Company - were gradually increasing their
commercial hold and flexing their military muscles in the region. Indigenous polities
suffered increasing interference and pressure from Westerners. Most Malay and Muslim
coastal polities in maritime Southeast Asia fell into European intruders' hands. By
exploring the circumstances and arguments surrounding female accession, and
examining some key episodes that show how power worked in Aceh at the time, I hope
to approach a new understanding of how and why the male elite of Aceh placed the fate
of the kingdom in the hands of women, and with what effects
