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PENGARUH HARGA TERHADAP KEPUASAN PELANGGAN DI CAFE KOPI MASSA KOK TONG LIM MING TEBING TINGGI
No full text The growth of the culinary business in Tebing Tinggi City is growing as evidenced by the increasing number of cafes with various concepts. So that the level of competition is getting higher, one of which is the Kopi Massa Kok Tong Lim Ming Tebing Tinggi cafe. Problems occur, namely the decline in sales which is a reference for cafe owners to increase sales by improving the level of consumer satisfaction, one of the factors is pricing. This study aims to determine and analyze the effect of price on customer satisfaction.
The research method used in this research is quantitative method with descriptive-causality research type. Sampling was done by non-probability sampling technique used is accidental sampling of the number of respondents 100 consumers from Café Kopi Massa Kok Tong Lim Ming located in Tebing Tinggi. The data analysis technique used is descriptive analysis and simple linear regression analysis.
The results of the research based on descriptive analysis for the price variable are in a fairly good category, the customer satisfaction variable is in a good category and there is a positive and significant influence between price and customer satisfaction of 74.3% and the rest is influenced by other factors not examined. Pertumbuhan bisnis kuliner di Kota Tebing Tinggi semakin berkembang terbukti dengan semakin banyaknya cafe dengan berbagai macam konsep. Sehingga menimbulkan tingkat persaingan semakin tinggi, salah satunya adalah cafe Kopi Massa Kok Tong Lim Ming Tebing Tinggi. Permasalahan terjadi yaitu penurunan penjualan yang menjadi acuan pemilik café untuk meningkatkan penjualan dengan memperbaiki tingkat kepuasan konsumen salah satu faktornya dengan penetapan harga. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga terhadap kepuasan pelanggan.
Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian deskriptif-kausalitas. Pengambilan sampel dilakukan dengan teknik non probability sampling yang digunakan adalah accidental sampling jumlah responden 100 konsumen dari Café Kopi Massa Kok Tong Lim Ming yang berlokasi di Tebing Tinggi. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linear sederhana.
Hasil penelitian berdasarkan analisis deskriptif untuk variabel harga sudah dalam kategori yang cukup baik, variabel kepuasan pelanggan sudah dalam kategori yang baik dan terdapat pengaruh positif dan signifikan antara harga dengan kepuasan pelanggan sebesar 74,3% dan sisanya dipengaruhi oleh faktor-faktor lain yang tidak diteliti
A study on some graphs associated with finite groups / Lim Ming Chyang
Full text linkIn this dissertation, we study properties of various graphs associated with finite groups and investigate the extent to which these graphs determine the groups. Among the graphs associated with finite groups that we consider here are conjugate graphs, order graphs and generalised order graphs. For conjugate graphs and order graphs associated with certain groups, we determine the number of complete components in the graphs and their clique numbers. The main focus of this research is on generalised order graphs of finite groups. By studying relationships between power graphs and generalised order graphs, we prove that for a finite group, k-connectedness of its power graph implies k-connectedness of its generalised order graph. We also prove that the generalised order graph and the power graph associated with a finite cyclic group are isomorphic. In addition, we classify certain classes of finite groups according to various graph properties of the associated generalised order graphs. We also prove that the generalised order graph of a finite abelian group is 3-connected and Hamiltonian. Along the way we also prove some number-theoretic inequalities
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