34,857 research outputs found
The CACHE lectures: Changing Behaviour for Good
No full textA lecture about changing behaviour for good using behavioural economics. Written by Lucy Cokes, who leads the Behavioural Change for good modules on the Advertising courses at Falmouth University. Published on the free reading platform LEO, which has been especially designed and created for advertising students that are neurodivergent. This lecture will provide educational material online to reach audiences across the UK who are either studying advertising or may have an interest in advertising. The LEO e-reading platform was produced by CACHE – the Creative Advertising Collective for Higher Education – a supportive network of like-minded University professionals that work together to debate, share and enhance teaching practice of Creative Advertising
Author-reader relationship at the site of the work
No full textWithin the format of a critical exegesis and four original works of extended prose fiction, this thesis explores the interaction between the author and reader and argues that literary meaning is the outcome of shifts of power between these two entities. It concludes that because these shifts in power are orchestrated by the author, the author is relevant to understanding how meaning is produced
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Colorado reader: Colorado fires!
No full textColorado Reader, Fire, soil & water issue. February 2003.Last year in Colorado, more than 1,400 fires burned 370,000 acres. Several years of drought made 2002 one of our state’s worst fire years. When we don’t get enough rain and snow our forests are in more danger from fire than usual. With hot summer temperatures and wind the danger grows
Method or Madness? Textual analysis in media studies
No full textScholarly analyses of media have tended to view the media text (e.g. film / programme / article) as the logical site of enquiry. However, this focus on the text has often resulted in a privileging of the text as the locus of meaning. The validity of textual analysis as a research method has increasingly been called into question due to the influence of poststructuralist theories and the critique of textually-based research emerging from the ‘new audience studies’. In this paper I examine the debates surrounding texts, audiences and meanings from a poststructuralist perspective. I argue that the rethinking of subjectivity achieved by discourse theory provides the key to a new conception of textual analysis, which remains a vital and rewarding approach to the study of media and culture
Authorship in Cinema: Author & Reader
No full textThis study consists of an elaboration on authorship in cinema by employing the conceptions of the ‘author’ and the ‘reader’. Within the scope of this elaboration, for a better understanding of the ‘cinematic-author’, first, the literary origin of the concept of the ‘author’ will be examined. Then, ‘Who is an author in cinema?’ will be questioned both through the on-going debates about the conception and what the concept itself means to me. Finally, the focus of the study will shift to the concept of the ‘reader’ and its interdependent relationship with the concept of the ‘author’; and it will be stated that, unlike post-structuralist ideas, it is not necessary to kill the ‘author’ for the birth of the ‘reader’
The Reader as Author
No full text"The Reader as Author" explores how readers become co-authors of the literary experience, through the imaginative act of filling gaps or, indeed, through their resistance to authorial propositions. The “virtual witnessing” in Charles Darwin’s The Voyage of the Beagle and the companionable tone of Lewis Carroll’s Alice books—testify to the broad range of literary genres that invite readers to interact with and react to “author” texts beyond the initial writer’s control
A Primary Reader (?)
No full textThis book is a re-covered reader for the fourth through sixth grades by a feminine author who refers to Riverside reader volumes (168). From Foreign Lands (165-203) includes The Lark and Its Young, MM, and The Cat and the Monkey from Aesop; The Fox, the Hen, and the Drum and Three Fish from Bidpai; The Brahmin, the Tiger, and the Six Judges from Hindu; and The Oyster and the Two Claimants nicely rhymed from LaFontaine. Several simple illustrations.This is a hardbound book (hard cover)William Pene Du Bois and Lee P
‘Author/Reader’ Dichotomy: Linguistic and Cognitive Intentions
No full textThe purpose of this research is to address the issue of the interaction between the author of a literary text and the reader in the system of linguocognitive intention. The article covers the problems of contextual interpretation of the author’s linguistic and artistic strategies, their personality traits, verbal means of creating the image of the author in the addressee’s consciousness. In order to get the image of the recipient of the text, one has to make subconscious inferences from the author’s comments, statements addressed to the reader, lyrical and epic digressions, etc. The analysis of the texts by modern Ukrainian authors – their linguopoetic paradigm and the intimization of speech technique deployed in order to produce a greater illocutionary effect on the addressee – has made it possible to establish the means and strategies which stimulate communicative process and enhance understanding between the author and the reader. Another problem highlighted in the research is critical perception of the text creator’s ego conception and the probability of providing feedback within the ‘author/reader’ dimension
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