402,505 research outputs found
How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City
No full textWith the rapid growth of the Internet and portable devices such as smartphones and tablets, mobile advertisements have become a powerful, widely implemented marketing method. Having been popularly developed from 2014 - 2015, playable advertisements quickly gained intentions from advertisers, marketers, and app creators. However, due to the novelty of this advertising method, its effect on Gen Z audiences’ app-downloading intention in Ho Chi Minh City has not been examined yet. Therefore, this study aims to make further investigations into this topic by using the Theory of Reasoned Action (TRA), the Use and Gratification Theory (UGT) and the Theory of Planned Behavior (TPB). The research is conducted with a sample size of 342 respondents, and an online questionnaire is used to collect data from these research participants. The collected data is analyzed using Partial-Least-Squares Structural Equation Modeling (PLS-SEM), which subsequently indicates that these audiences’ attitudes, which are directly affected by their perceived value of the advertisements, are significantly associated with their intentions to download the advertised apps. Particularly, the respondents’ perceived value tends to be positively enhanced, which then stimulates an increase in their attitude towards the advertisements and consequently boosts their app-downloading intention once the credibility and entertainment of that advertisement are high, while the irritation is at a reasonably low level. A mediating effect of these Gen Z audiences’ attitudes in the relationship between advertising value and their app-downloading intentions is also found in this research. Overall, findings from this research are able to provide further understanding of which criteria affect the experience, perspectives, and responses of Gen Z audiences in Ho Chi Minh City when they interact with playable advertisements, which is insightful for advertisers, marketers, and app creators in applying the right advertising method into their mobile marketing strategies
The 1961 Kampong Bukit Ho Swee fire and the making of modern Singapore
No full textBy 1970, Singapore’s urban landscape was dominated by high-rise blocks of planned public housing built by the People’s Action Party government, signifying the establishment of a high modernist nation-state. A decade earlier, the margins of the City had been dominated by kampongs, home to semi-autonomous communities of low-income Chinese families which freely built, and rebuilt, unauthorised wooden houses. This change was not merely one of housing but belied a more fundamental realignment of state-society relations in the 1960s. Relocated in Housing and Development Board flats, urban kampong families were progressively integrated into the social fabric of the emergent nation-state. This study examines the pivotal role of an event, the great Kampong Bukit Ho Swee fire of 1961, in bringing about this transformation. The redevelopment of the fire site in the aftermath of the calamity brought to completion the British colonial regime’s ‘emergency’ programmes of resettling urban kampong dwellers in planned accommodation, in particular, of building emergency public housing on the sites of major fires in the 1950s. The PAP’s far greater political resolve, and the timing of and state of emergency occasioned by the scale of the 1961 disaster, enabled the government to rehouse the Bukit Ho Swee fire victims in emergency housing in record time. This in turn provided the HDB with a strategic platform for clearing other kampongs and for transforming their residents into model citizens of the nation-state. The 1961 fire’s symbolic usefulness extended into the 1980s and beyond, in sanctioning the PAP’s new housing redevelopment schemes. The official account of the inferno has also become politically useful for the government of today for disciplining a new generation of Singaporeans against taking the nation’s progress for granted. Against these exalted claims of the fire’s role in the Singapore Story, this study also examines the degree of actual change and continuity in the social and economic lives of the people of Bukit Ho Swee after the inferno. In some crucial ways, the residents continued to occupy a marginal place in society while pondering, too, over the unresolved question of the cause of the fire. These continuities of everyday life reflect the ambivalence with which the citizenry regarded the high modernist state in contemporary Singapore
Dataset for "The Asian American Literature We've Constructed"
No full text"Text Author Scholarship Metadata.tab" includes all the metadata on primary text titles, publication years, authorial gender, authorial race and ethnicity, and scholarship year that we collected and used to derive the results on contemporaneity, gender balance, and ethnic inequalities. Some of the metadata we used was proprietary to the MLA Bibliography so we cannot share more information on each piece of scholarship that cites an Asian American primary text. We have included accession numbers that will take you to the relevant record in the MLA bibliography (and DOIs for scholarship from Amerasia journal, which is not indexed in the MLA bibliography). "Chinese and Filipinx ethnic specific and panethnic citations.tab" includes all the metadata we used to calculate the results presented in figures 6 and 7. The citation counts under the panethnic label were derived from the metadata in "Text Author Scholarship Metadata.tab". The citation counts under the ethnic specific labels were collected from the MLA bibliography through searches for "Chinese American" "Filipino American/Filipino/Filipina" in the titles and abstracts of scholarly works. The topic modeling results in the article were based on a corpus accessed through the HathiTrust Research Center, with about 100 additional texts we digitized ourselves since they are not available in Hathi. "Topic modeling corpus composition.tab" shows the texts in that corpus and their HathiTrust IDs if the text was from Hathi. (Note that the corpus includes some cited pieces that are part of larger collections—a short story in a story collection, for instance. The Hathi IDs listed for such works are IDs for the whole collection. We cut down such texts to just the piece cited before topic modeling them. There are also instances where both a piece from a collection and the whole collection were cited. In those instances, we included both the whole collection and the piece in our corpus.) "Topics, top words, ethnic coding.tab" shows the topics generated from this corpus when we ran MALLET, the top 50 words in each topic, and how we coded each topic for ethnic affiliation. "Topic percentages in chunked texts.tab" shows the proportional makeup measure MALLET attributed to each topic for each 1000-word text chunk in the corpus. We averaged the proportional makeup percentages for ethnically affiliated topics across all the chunks of a text and then weighted these results by the number of times the text has been cited in Asian Americanist scholarship. Those results are presented in "Percentages of ethnically coded topics in whole texts weighted by citations.tab"
Dataset for The Asian American Literature We've Constructed
No full text"Text Author Scholarship Metadata.tab" includes all the metadata on primary text titles, publication years, authorial gender, authorial race and ethnicity, and scholarship year that we collected and used to derive the results on contemporaneity, gender balance, and ethnic inequalities. Some of the metadata we used was proprietary to the MLA Bibliography so we cannot share more information on each piece of scholarship that cites an Asian American primary text. We have included accession numbers that will take you to the relevant record in the MLA bibliography (and DOIs for scholarship from Amerasia journal, which is not indexed in the MLA bibliography).
"Chinese and Filipinx ethnic specific and panethnic citations.tab" includes all the metadata we used to calculate the results presented in figures 6 and 7. The citation counts under the panethnic label were derived from the metadata in "Text Author Scholarship Metadata.tab". The citation counts under the ethnic specific labels were collected from the MLA bibliography through searches for "Chinese American" "Filipino American/Filipino/Filipina" in the titles and abstracts of scholarly works.
The topic modeling results in the article were based on a corpus accessed through the HathiTrust Research Center, with about 100 additional texts we digitized ourselves since they are not available in Hathi. "Topic modeling corpus composition.tab" shows the texts in that corpus and their HathiTrust IDs if the text was from Hathi. (Note that the corpus includes some cited pieces that are part of larger collections—a short story in a story collection, for instance. The Hathi IDs listed for such works are IDs for the whole collection. We cut down such texts to just the piece cited before topic modeling them. There are also instances where both a piece from a collection and the whole collection were cited. In those instances, we included both the whole collection and the piece in our corpus.) "Topics, top words, ethnic coding.tab" shows the topics generated from this corpus when we ran MALLET, the top 50 words in each topic, and how we coded each topic for ethnic affiliation. "Topic percentages in chunked texts.tab" shows the proportional makeup measure MALLET attributed to each topic for each 1000-word text chunk in the corpus. We averaged the proportional makeup percentages for ethnically affiliated topics across all the chunks of a text and then weighted these results by the number of times the text has been cited in Asian Americanist scholarship. Those results are presented in "Percentages of ethnically coded topics in whole texts weighted by citations.tab"
HMOX1 gene promoter alleles and high HO-1 levels are associated with severe malaria in Gambian children.
No full textHeme oxygenase 1 (HO-1) is an essential enzyme induced by heme and multiple stimuli associated with critical illness. In humans, polymorphisms in the HMOX1 gene promoter may influence the magnitude of HO-1 expression. In many diseases including murine malaria, HO-1 induction produces protective anti-inflammatory effects, but observations from patients suggest these may be limited to a narrow range of HO-1 induction, prompting us to investigate the role of HO-1 in malaria infection. In 307 Gambian children with either severe or uncomplicated P. falciparum malaria, we characterized the associations of HMOX1 promoter polymorphisms, HMOX1 mRNA inducibility, HO-1 protein levels in leucocytes (flow cytometry), and plasma (ELISA) with disease severity. The (GT)(n) repeat polymorphism in the HMOX1 promoter was associated with HMOX1 mRNA expression in white blood cells in vitro, and with severe disease and death, while high HO-1 levels were associated with severe disease. Neutrophils were the main HO-1-expressing cells in peripheral blood, and HMOX1 mRNA expression was upregulated by heme-moieties of lysed erythrocytes. We provide mechanistic evidence that induction of HMOX1 expression in neutrophils potentiates the respiratory burst, and propose this may be part of the causal pathway explaining the association between short (GT)(n) repeats and increased disease severity in malaria and other critical illnesses. Our findings suggest a genetic predisposition to higher levels of HO-1 is associated with severe illness, and enhances the neutrophil burst leading to oxidative damage of endothelial cells. These add important information to the discussion about possible therapeutic manipulation of HO-1 in critically ill patients
FROM PHILOSOPHY TO HO CHI MINH'S IDEOLOGY
No full textAbstract: The article points out that Ho Chi Minh is a typical philosopher whose core is political philosophy, thereby clarifying Ho Chi Minh’s ideology and practicing Ho Chi Minh’s ideology in Vietnam.
Keywords: Philosophy, ideology, Ho Chi Minh.
Title: FROM PHILOSOPHY TO HO CHI MINH’S IDEOLOGY
Author: Dr. Nguyen Thi Hong Hai
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 11, Issue 2, April 2023 - June 2023
Page No: 121-126
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-April-2023
DOI: https://doi.org/10.5281/zenodo.7861846
Paper Download Link (Source)
https://www.researchpublish.com/papers/from-philosophy-to-ho-chi-minhs-ideologyInternational Journal of Social Science and Humanities Research, ISSN 2348-3156 (Print), ISSN 2348-3164 (online), Research Publish Journals, Website: www.researchpublish.co
Existence, blow-up and exponential decay of solutions for a porous-elastic system with damping and source terms
No full textIn this paper we consider a porous-elastic system consisting of nonlinear boundary/interior damping and nonlinear boundary/interior sources. Our interest lies in the theoretical understanding of the existence, finite time blow-up of solutions and their exponential decay using non-trivial adaptations of well-known techniques. First, we apply the conventional Faedo-Galerkin method with standard arguments of density on the regularity of initial conditions to establish two local existence theorems of weak solutions. Moreover, we detail the uniqueness result in some specific cases. In the second theme, we prove that any weak solution possessing negative initial energy has the latent blow-up in finite time. Finally, we obtain the so-called exponential decay estimates for the global solution under the construction of a suitable Lyapunov functional. In order to corroborate our theoretical decay, a numerical example is provided.This research is funded by Vietnam National University Ho Chi Minh City (VNU-HCM) under Grant no. B2017-18-04. The work of the first author was partly supported by a postdoctoral fellowship of the Research Foundation-Flanders (FWO)
The nexus between responsible leadership and innovation performance of small and medium enterprises in Ho Chi Minh City, Vietnam
No full textThis work unravels the nexus between Responsible Leadership (RL) and Innovation Performance (IP) in Small and Medium Enterprises (SMEs) in Ho Chi Minh City, Vietnam, while exploring the mediating effects of Socially Responsible Human Resource Management (SRHRM) and Human Capital (HC). This research utilises the Resource-Based View (RBV) and Stakeholder Theory (ST) by administering a questionnaire survey to gather data from 318 SMEs selected via a quota sampling method in Ho Chi Minh City, Vietnam. Structural Equation Modelling (SEM) results verify a significant interplay between RL and IP. Also, the results show a strong link between RL and SRHRM, as well as between RL and HC, which in turn enhances IP of SMEs. Additionally, we identified a mediating sequence involving SRHRM and HC in the positive correlation between RL and IP. These findings are important for understanding how RL affects SMEs’ IP and offer practical ways to enhance IP by using effective RL strategies. Consequently, companies should establish a framework of values that prioritise social responsibility and motivate organisational leaders to be fervent proponents of it
L'Encyclopédie et le cercle du baron d'Holbach
No full textKafker Frank A., Le Ho Alain. L'Encyclopédie et le cercle du baron d'Holbach. In: Recherches sur Diderot et sur l'Encyclopédie, n°3, 1987. pp. 118-124
- …
