15 research outputs found
Social Responsibility and Agenda Setting: <i>Coverage of Women Issues in Nigerian Press</i>
No full textNigerian Youths and Popular Music: The Media Literacy Imperative
Get PDFThe pervasiveness of popular music and its attendant influence on contemporary youths in the Nigerian society has attracted the attention of government, parents and researchers. Beyond measures proffer to curb the negative influence of popular music on youths, the youths themselves need to understand the principles and practices of the mass media. Against this backdrop, the study while employing contextual approach and relying largely on secondary data, examines the Nigerian youths and popular music via the media literacy imperative. The paper posits that to ameliorate the negative effects of popular music on Nigerian youths, the youth themselves must have deep understanding of the power of media technology;knowledge about the producers of media contents; and the ability to thoroughly examine media contents (audio visual images), as against the background of the expected role the mass media are to perform in societies. The paper recommends among others the inclusion of media literacy studies in the curriculum of both secondary and tertiary institutions; government linking up with other developed countries to explore the possibility of shutting off the underage from listening! viewing damaging media/musical contents; the interplay of which may probably help to avert a possible dreadful future realities of youths with perverted behaviours (through damaging media/musical content) in the Nigerian society
Nigerian Youths and Popular Music: The Media Literacy Imperative
Get PDFThe pervasiveness of popular music and its attendant influence on contemporary youths in the Nigerian society has attracted the attention of government, parents and researchers. Beyond measures proffer to curb the negative influence of popular music on youths, the youths themselves need to understand the principles and practices of the mass media. Against this backdrop, the study while employing contextual approach and relying largely on secondary data, examines the Nigerian youths and popular music via the media literacy imperative. The paper posits that to ameliorate the negative effects of popular music on Nigerian youths, the youth themselves must have deep understanding of the power of media technology;
knowledge about the producers of media contents; and the ability to thoroughly examine media contents (audio visual images), as against the background of the expected role the mass media are to perform in societies. The paper recommends among others the inclusion of media literacy studies in the curriculum of both secondary and tertiary institutions; government linking up with other developed countries to explore the possibility of shutting off the underage from listening! viewing damaging media/musical contents; the interplay of which may probably help to avert a possible dreadful future realities of youths with perverted behaviours (through damaging media/musical content) in the Nigerian society
Mass Media and Coverage of Conflict Situations in Nigeria: Implications for National Security and Integration in the Fourth Republic
Get PDFContlict situations in post-colonial Nigeria, ranging from communal violence, indigenes/settlers crises, environmental disasters, electoral violence, political upheavals to terrorist insurgency and the attendant increasing volume of media attention they receive seem to create a sense of insecurity and disintegration within the body polity. This paper examines the role of the mass media in covering conflict situations in Nigeria within the context of the subtle elements of insecurity and social disharmony among the constituent units of the country. The paper posits that mass media coverage of contlict situations, especially in a multi-ethnic society like Nigeria should not only employ meticulous reportage that take cognizance of balance handling of all sides of the conflicts and resist explanation for violence in terms of group hatred and mutual suspicion but also avoid giving undue attention to violence, focusing rather on the domino effect of violence on political stability and democratic govemance in the body polity. The paper further posits that despite the challenges before mass media practitioners vis - a - vis govemment hostilities, poor remuneration, harassment and murder, etc., the employment of contlict-sensitivecoverage is imperative for effective contlict management and peace-building in the interest of national security and integration in Nigeria's Fourth Republic
Technology for Teaching and Learning: A Case Study of Afe Babalola University
Get PDFAbstract Afe Babalola University, Ado Ekiti (ABUAD) is the first University in Nigeria that had introduced Information Communication Technology (ICT) facilities into teaching and learning. The purpose of this work was to examine the learning tools employed in the modern teaching and learning as practiced in Afe Babalola University (ABUAD), the problems and the challenges in the application and make recommendations to improve the effective application. The authors, who are teachers in various departments of the university and used the facilities to teach, collected data through personal observations, responses to structured questionnaires and personal interviews. ABUAD had a variety of ICT facilities which had improved teaching and learning in ABUAD. In spite of these facilities, the training programme, the technical support provided and the positive effect on teaching and learning, not all the lecturers have put them to effective usage for varied reasons. These were reviewed and recommendations were made to improve usage. JEL classification numbers: D8
Technology for Teaching and Learning: A Case Study of Afe Babalola University
Get PDFAfe Babalola University, Ado Ekiti (ABUAD) is the first University in Nigeria that had introduced Information Communication Technology (ICT) facilities into teaching and learning. The purpose of this work was to examine the learning tools employed in the modern teaching and learning as practiced in Afe Babalola University (ABUAD), the problems and the challenges in the application and make recommendations to improve the effective application. The authors, who are teachers in various departments of the university and used the facilities to teach, collected data through personal observations, responses to structured questionnaires and personal interviews. ABUAD had a variety of ICT facilities which had improved teaching and learning in ABUAD. In spite of these facilities, the training programme, the technical support provided and the positive effect on teaching and learning, not all the lecturers have put them to effective usage for varied reasons. These were reviewed and recommendations were made to improve usage
New Media, E- Publishing and the Fearful Realities: Implications for the Survival of Traditional Print Media in Nigeria
Get PDFThe study examined New Media, E-publishing and the Fearful Realities; Implications for the Survival of Traditional Print Media in Nigeria with particular focus on news media consumption patterns of university students in Ado Ekiti, South-west, Nigeria. Anchored on the Uses and Gratification and Diffusion of Innovations Theories, the survey research design was applied for the study. Questionnaire was administered on 200 respondents but 192 of them adequately responded and were analyzed. Stratified and convenience sampling techniques were employed to draw samples. Findings from the study revealed that new media in journalism practice poses a threat to the readership of traditional print media. A total of 93% of the respondents have very high access to online news sources, 3% of them have high access to online news sources, while 2%) of the respondents have average access to online news sources. The other 2% of the respondents have low access to online news sources. Majority of the respondents read online newspapers more than they read traditional newspapers which shows that there is a drastic downward trend of the readership figures of traditional print media. The study recommends that print media publishers in Nigeria should re-strategize to improve readership among students of tertiary institutions because they form a large percentage of newspaper readers in the country. Keywords: New Media, online news sources, print medi
Mass Media and Coverage of Conflict Situations in Nigeria: Implications for National Security and Integration in the Fourth Republic
Get PDFContlict situations in post-colonial Nigeria, ranging from communal violence, indigenes/settlers crises, environmental disasters, electoral violence, political upheavals to terrorist insurgency and the attendant increasing volume of media attention they receive seem to create a sense of insecurity and disintegration within the body polity. This paper examines the role of the mass media in covering conflict situations in Nigeria within the context of the subtle elements of insecurity and social disharmony among the constituent units of the country. The paper posits that mass media coverage of contlict situations, especially in a multi-ethnic society like Nigeria should not only employ meticulous reportage that take cognizance of balance handling of all sides of the conflicts and resist explanation for violence in terms of group hatred and mutual suspicion but also avoid giving undue attention to violence, focusing rather on the domino effect of violence on political stability and democratic govemance in the body polity. The paper further posits that despite the challenges before mass media practitioners vis - a - vis govemment hostilities, poor remuneration, harassment and murder, etc., the employment of contlict-sensitive
coverage is imperative for effective contlict management and peace-building in the interest of national security and integration in Nigeria's Fourth Republic
THE IMPACT OF BRANDING ON CONSUMER BEHAVIOUR IN THE COSMETIC INDUSTRY IN DELTA STATE
No full textAbstract: The aim of this study is to determine the extent to which branding influences consumers' buying behaviour. The purpose of this research is to look at the variables that influence consumers buying behaviours. A well-structured questionnaire was used to gather primary data from respondents in the three senatorial districts of Delta State, which are Delta South, Delta Central, and Delta North. Selected supermarkets within specified cities of the three senatorial districts were also randomly chosen. The results of the study indicated that consumers' decisions for product brands are significantly influenced by branded product, making it the key component to take into considerations. However, there is significant relationship between the construct of branding and consumer buying behaviour. It was recommended that producerss should focus more on a well branded product and strategies that would arouse buying decisions.
Keywords: Branding, Brans, Consumer Behaviour.
Title: THE IMPACT OF BRANDING ON CONSUMER BEHAVIOUR IN THE COSMETIC INDUSTRY IN DELTA STATE
Author: Nana Goodluck Omamuzo, Angel Chinenye Ngwube, Dr. Chimsunum Orji Osanebi
International Journal of Novel Research in Marketing Management and Economics
ISSN 2394-7322
Vol. 10, Issue 2, May 2023 - August 2023
Page No: 88-96
Novelty Journals
Website: www.noveltyjournals.com
Published Date: 15-August-2023
DOI: https://doi.org/10.5281/zenodo.8248718
Paper Download Link (Source)
https://www.noveltyjournals.com/upload/paper/THE%20IMPACT%20OF%20BRANDING-15082023-1.pdfInternational Journal of Novel Research in Marketing Management and Economics, ISSN 2394-7322, Novelty Journals, Website: www.noveltyjournals.co
The Effects of ‘Non-Handing Over’ Governance in a Democratic Nigeria
Get PDFRecent political and legal developments on Nigeria’s former President Umaru Musa Yar’Adua’s inability to formally handover governance to the Vice President (Dr. Goodluck Jonathan), have attracted scholarly attention, public opinion and a historic consolidation of democracy in Nigeria. The author examined Sections 143, 144, 145 and 146 of the Constitution of the Federal Republic of Nigeria to cement her analysis that the effect of former President Umaru Musa Yar’Adua non-handing over governance to the Vice President was amicably resolved by the National Assembly and the Judiciary, without resort to military intervention, so as to avert any likelihood of threat to democracy, disintegration and instability of governance. The findings are sufficiently strong to warrant a rethinking of some critical challenges of governance, political leadership and that democracy can be sustained in Nigeria through the application of the formal aspects of politics: rules, organization, procedures and constitution. The author concludes that the combination of the above factors and the likely negative consequences by the international community against Nigeria, occasioned the swearing of Dr. Goodluck Jonathan as Nigeria’s President.LWATI: A Journal of Contemporary Research,, 8(4), 283-301, 201
