12 research outputs found
Multitasking in an Age of Multiple Screens: Key Demographic Changes and Differences
No full textDetermining which age range and gender are more likely to multitask while watching television is important to advertisers because of the rising occurrence of media multitasking. The US Simmons annual survey of 25,000 respondents each year served as examination of trends regarding multitasking. Findings indicate women multitask more than men while watching television. Mothers, in particular, are most likely to text and use the internet while watching television when compared to all age cohorts and men and women in general. These findings can be used to make more informed media decisions regarding television and other forms of video advertising
The Digital Marketplace: Early Adopters Have Changed
No full textThis study explores how the digital marketplace has altered diffusion of innovation in recent decades. Specifically, it is one of the few investigations addressing the manner in which Early Adopters have changed using time series data over the past 20 years concerning the adoption of products and services. This study examines the components of the Diffusion of Innovation Theory. It considers how each component has been influenced by technological advancements and specifically how Early Adopters have evolved. Simmons data from 1996, 2006 and 2016 is used to provide a deeper understanding of these developments
Are Consumers Ready for Augmented Reality? Factors Influencing Online Footwear Purchasing Intentions Using AR Technology
No full textSome online retailers flourished during the COVID-19 pandemic time. Apparel retailers face the dilemma of how to adapt a considerable part of their businesses to mobile commerce. Augmented Reality (AR) applications offer the capability to try clothing and footwear items virtually. We address critical factors for consumers to adopt AR to shop apparel in general and footwear in particular. Based on a real-life pilot, we present six Research Propositions that can be addressed in future research and introduce a novel approach to evaluate the UTAUT2 constructs that result in a new way to view Habit and Price Value often ignored in extant research
Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
No full textSOME PEOPLE JUST WANT TO READ: THE ROLES OF AGE, INTERACTIVITY, AND PERCEIVED USEFULNESS OF PRINT IN THE CONSUMPTION OF DIGITAL INFORMATION PRODUCTS
Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products (-
Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
No full text
