113,177 research outputs found

    Řízení značky jako strategie určování pozice pro globální firemní značku v oblasti medicínských technologií

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    V neustále se měnící oblasti lékařských technologií si společnosti jako Medtronic musí udržet svou konkurenční výhodu. Tato práce zkoumá důležitou roli strategií budování značky při uvádění společnosti Medtronic a dalších nadnárodních společností na různé trhy. Kvalitativní výzkum shromažďuje cenná data od marketingových ředitelů a manažerů napříč různými regiony. Klíčovým aspektem výzkumu je zkoumání vládních publikací a webů, které zahrnují kvalitativní data. Práce zkoumá roli strategie značky v tržním postavení společnosti Medtronic, identifikuje kritické charakteristiky značky, které přispívají k její identitě, a hodnotí vliv řízení značky na pozici společnosti. Teoretické rámce zahrnují mnoho prvků firemní značky, včetně prvků značky, image, identity, komunikace a umístění. Výzkum podrobně pokrývá společnost Medtronic a ukazuje, jak důležité jsou inovace, partnerství a společenská odpovědnost při vytváření značky a postavení společnosti na trhu. Společnost Medtronic by měla klást na první místo průběžnou implementaci lokalizačních iniciativ, podporovat spolupráci mezi odděleními, aktivně zapojovat zúčastněné strany, pečlivě sledovat změny na trhu a zahrnout do svých plánů budování značky společenskou odpovědnost společnosti.In the constantly changing field of medical technology, companies like Medtronic must maintain their competitive advantage. This thesis examines the important role of branding strategies in putting Medtronic and other multinational corporations in various marketplaces. Qualitative research collects valuable data from marketing directors and managers across different regions. Examining Medtronic’s publications and websites, which include qualitative data, is also part of the research. The thesis explores the role of branding strategy in Medtronic's market positioning, identifies the critical brand characteristics that contribute to its identity, and evaluates the influence of brand management on corporate positioning. Theoretical frameworks include many corporate branding elements, including brand elements, image, identity, communication, and positioning. The research covers Medtronic in detail and shows how innovation, partnership, and social responsibility are important in establishing the company's brand and market position. Medtronic should put first the ongoing implementation of localization initiatives, promote collaboration between departments, actively involve stakeholders, closely monitor market changes, and include corporate social responsibility in its branding plans

    author-bios-SRD-19-0063.R1 – Supplemental material for The Network Structure of Police Misconduct

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    Supplemental material, author-bios-SRD-19-0063.R1 for The Network Structure of Police Misconduct by George Wood, Daria Roithmayr and Andrew V. Papachristos in Socius</p

    Russian-German Cooperation: Laptev Sea System : [2. Workshop Russian-German Cooperation: Laptev Sea System ; St. Petersburg, November 1994]

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    PREFACE : The Laptev Sea System The Arctic Ocean, in particular the wide Eurasian shelf seas comprise some of the most sensitive elements of the global environment which are believed to respond at a very early time to Global Change. The renewed interest in the Arctic, the large scale international research efforts devoted to the Arctic, as well as the presently available new technology to carry out research in ice-infested areas, have opened many new avenues to conduct investigations On the variability of the depositional environments of the Eurasian shelf seas. The Laptev Sea is of particular importance in the string of the Eurasian shelf seas because feeding the Transpolar Drift of the Arctic sea-ice Cover it exports relatively the largest amounts of sea ice into the Open Arctic Ocean, because it is farthest away from the influence of the Atlantic and Pacific waters, and because it is under the influence of rapidly changing fresh water fluxes from the Siberian hinterland (Fig. 1, Sea ice drift paths in the Arctic Ocean). The morphology of the seafloor, the rapidly changing coast lines of the fragil Lena Delta Island frame work as well as the presence of submarine permafrost are examples for the dynamics of the entire Laptev Sea System. - Fig. 1 - In order to address the natural properties of the Laptev Sea System a joint research project is carried out between a number of Russian and German research institutions under the framework of the "Laptev Sea System Project" (Fig. 2, Research institutions under the framework of the "Laptev Sea System Project"). Every year expeditions are carried out in the area on Russian or German research vessels where multi-disciplinary and binational working groups are addressing some of the identified scientific themes. Results from these joint investigations are then discussed in a series of RussianIGerman workshops which are held alternatively in Russia or Germany. The second workshop 'Russian-German Cooperation: Laptev Sea System' was held in November 1994 in St. Petersburg in order to assess (1) the state of knowledge of the Laptev Sea and the adjacent continental margin of the deep Arctic, and (2) to develop a research strategy for the marine geosciences in the Laptev Sea and terrestrial werk in East Siberia. The workshop brought together more than 100 scientists, among them meteorologists, sea ice physicists, oceanographers, biologists, chemists, geologists and geophysicists from various Russian and German research institutions. The main goal of the workshop was to promote and coordinate scientific collaboration among scientists from Russia and Germany. Main emphasis have laid on first scientific results of the expeditions within the scope of the interdisciplinary Russian-German research project 'Laptev Sea System', that is present and past oceanography, ecology, and climatology of the Laptev Sea. The workshop was organized into serveral sessions which followed various themes of the environment of the Laptev Sea from their present situation to their geological record: (I) Ciimate and Ice (11) Modern Environment of the Laptev Sea (111) Environmental History of the Laptev Sea (IV) From Siberia to the Arctic Ocean: Land-Sea Connection (V) Strategy and Plans for Future Work (VI) Mid-long Term Perspectives The scientific content of this workshop is documented in this report containing most of the results and discussions. The publication of this volume serves various purposes. It is primarily a forum for scientists working in the Siberian shelf seas, in which the results of many years of research and preliminary shipboard results can be presented. In order to provide all the participants in the workshop with the opportunity for reporting their results, a speedy way of publication was chosen. Thus, each individual author has presented his opinions and views as he or she sees them, reflecting the diversity and complexity of the Laptev Sea system. On the other hand, this volume offers many researchers the possibility of acquainting themselves with methods and results of research into the East Siberian seas as carried out in other parts of the world. Finally, it is hoped that this collection of papers will function as another step toward joint research projects and are base for the expeditions to be carried out in 1995 and the following years. Many of the papers published identify major scientific problems, thus offering new perspectives for future scientific research in polar regions. The nature of the papers, the discussions and the disciplines of the attendees clearly demonstrate that the study of the Laptev Sea System is a multidisciplinary one in an interesting key area involving all branches of the natural sciences, such as ice physics, oceanography, biology and geology, in particular. It thus remains an important example for GLOBAL CHANGE and CLIMATE IMPACT research within international research efforts, e.g. International Arctic Science Committee (IASC), Arctic Ocean Sciences Board (AOSB) or the Nansen Arctic Drilling Programme (NAD). - Fig. 2 - The editors also made an effort, probably not wholly successful, to edit manuscripts by non-English-speaking authors to make them easier to understand. In this process, we hope we have not changed the meanings of the original papers. Above all we thank Bettina Rohr and Daniel Krüger who kindly assisted in editing the papers. The workshop has been sponsored by the German and Russian Ministries for Research and Technology and the meeting was held from the 21st to the 14th of November in 1994 in the Arctic and Antarctic Research Institute in St. Petersburg. We wish to thank these organizations for their financial and logistic support

    Stable dissolved silicon isotopes measured on CTD and underway samples during AMK73 in the Laptev Sea

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    Dissolved stable silicon isotopes were determined in seawater samples collected during the 73rd expedition onboard RV Akademik Mstislav Keldysh (AMK73) in the Laptev Sea in October 2018 under ice free conditions. Seawater samples were filtered inline from Niskin bottles or the ship's underway system, acidified to 0.1% v/v with HCl and kept at 4°C until analysis on land. Samples were measured for δ29Si(OH)4 with reference to international reference material NBS28 on a Nu Plasma II MC-ICP-MS (The University of Edinburgh, School of Geosciences) using the MAGIC co-precipitation method and purified through column chemistry. International standards BigBatch, ALOHA300 and ALOHA1000 were run alongside seawater samples for inter-comparability. Final values were converted to δ30Si(OH)4 using the conversion factor of 1.96 for comparability. Reproducibility is 0.05 and 0.1‰ for δ29Si(OH)4 and δ30Si(OH)4 respectively. This dataset includes salinity, silicic acid concentrations and stable silicon isotope signatures of seawater, which provides useful information on the silicon biogeochemical cycle of the Laptev Sea, as influenced by the Lena river

    Annotated record of the detailed examination of Mn deposits from the TRANSDRIFT I expedition in the Laptev Sea

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    The TRANSDRIFT l expedition was part of the joint Russian-German ARCTIC '93 Expedition. During this campaign in the northern Laptev Sea the interdisciplinary research programs of the R/V Polarstern of the Alfred Wegener Institute for Polar and Marine Research, Germany and the Ivan Kireyev of the Arctic and Antarctic Research Institute of St. Petersburg, Russia, were closely coordinated. Dredges and cores taken have revealed numerous thin manganese crusts covering worm tubes, abundant thicker crusts on bivalve shells and stones, as well as some massive manganese nodules found in the eastern Laptev Sea

    δD, δ¹⁸O concentrations in water samples of the Laptev Sea from cruise AMK63 and AMK69 in 2015

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    Oxygen and hydrogen isotope data were obtained in water samples collected in the Laptev Sea along the 130.5E meridian in route 63 of R/V "Akademik Mstislav Keldysh" in 2015 and in route 69 of R/V "Akademik Mstislav Keldysh" in 2017. Sampling was done using the Rosette SBE 32. Isotope analysis was performed in the laboratory of Isotope Geochemistry and Geochronology of IGEM RAS (Moscow) in 2015-2016 (for route 63) and in 2017 (for route 69). Oxygen isotope composition of water samples determined by CF IRMS using the Delta V+ with the GasbenchII option (Thermo, Germany). Hydrogen isotope composition of water samples determined by DI IRMS using the DeltaPlus with H/Device option (Thermo, Germany). The δD and δ¹⁸O values were determined with an accuracy of 0.3 and 0.05 per mill correspondently

    Analysis of Oil-and-Gas Source Strata of the Laptev Sea and the Northern Siberian Platform

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    Проанализированы особенности строения и нефтегазоносности шельфа моря Лаптевых и северной части Сибирской платформы, охарактеризованы нефтегазоматеринские толщи, катагенетическая зональность органического вещества. Выделены стратиграфические уровни вероятных нефтегазоматеринских толщ. Составлена схема источников нефти и газа юго-западной части шельфа моря Лаптевых и северной части Сибирской платформы.This work is devoted to analysis of oil-and-gas generation potential, organic matter in rocks, source rocks interval of the southwestern shelf of the Laptev Sea and the northern Siberian platform. The levels of potential source rocks were identified. The scheme of oil-and-gas sources rocks of the Laptev Sea and the northern Siberian platform was completed
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