1,720,966 research outputs found
FROM GENDER TO GENDERLESS SEGMENTATION: WHAT IS HAPPENING IN THE LUXURY FASHION INDUSTRY?
No full textThis study investigates the Instagram audience’s reaction to gendered and genderless collections of four luxury fashion brands through a qualitative content analysis. Result show that genderless collections get more negative reactions with harsher tones confirming that gender-related stereotypes in the fashion industry are still pervasive.
Gender segmentation has been dominating the clothing market for many years, but is it still a functional variable nowadays? The term gender is not intended as biological sex, but sociocultural one. While biological sex is determined by birth, the term "gender" indicates the different roles and types of sexual behavior of men and women, marked by society and culture. It is therefore above all a question of dividing men and women based on their typical characteristics, as well as biological ones (Giddens, 2010). Although we live in a mostly binary system, there is a diversity of other genera besides feminine and masculine. This is due to the fact, that since ancient times, people have been looking for different methods to express themselves, because they didn’t want to look like others (Reis et al., 2019; Prodan, 2021) and recently it was widely accepted that gender identity is nuanced and complex (Mishna et al., 2012; Hickman et al., 2019). Moreover, research has shown that millennials and generation Z display lower levels of bias concerning issues relevant to gender identity, stereotypes, and roles (Kim et al., 2019). This became visible especially with the response of the fashion industry. Inndeed, more and more famous brands (Givenchy, Gucci, Celine, Louis Vuitton, Versace) have overcome the binary stereotype, approaching the genderless fashion through dedicated collections or by integrating some clothing in their collections.
Tracing the history of the fashion industry, the gender binary had already been questioned. In the 1920s, the designer Coco Chanel presented her tweed suit inspired by male suits and included trousers in women’s wardrobes. In 1960s, Yves Saint Laurent launched the women’s tuxedo. Some years later, in 1984, during the fall shows in London and Paris, Jean Paul Gaultier provoked a scandal presenting his line of skirts for men, and later he started to include only unisex collection that followed his idea of fluidity of the gender. More recently, in 2010s the “genderless style” came into use in the fashion industry so that in 2018, the organizer of New York Fashion Week, added ‘unisex/non-binary’ as a new category (Mcalpine, 2018), allowing designers - both established and contemporary - to showcase their personation and this was reflected on the fast-fashion brands as including C&A, H&M, Zara, Benetton, Selfridges which are also taking on a similar approach to bring a sense of wearability to the masses. However, there is limited research about genderless identity, as regards its representation through fashion and clothing (Hickman et al., 2019). This study fits in this gap investigating the transition from gender segmentation to genderless segmentation in the luxury fashion industry through a qualitative content analysis comparing the reactions of the Instagram audience to the presentation of gendered and genderless dedicated collections of four different brands (Gucci, Tommy Hilfiger, Marc Jacobs and Stella McCartney)
La segmentazione di genere nella moda: reazioni Instagram alle collezioni genderless
No full textL'industria della moda, in passato come al giorno d’oggi, segmenta tipicamente il mercato in base al genere, nonostante l’identità sia sempre meno binaria.
Gli studi disponibili sull'identità genderless nella moda e l'abbigliamento sono limitati. Il presente studio si propone di contribuire a colmare questo gap indagando la transizione dalla segmentazione di genere al genderless nel settore della moda di lusso.
Gli autori intendono investigare la reazione del pubblico nell'industria della moda di lusso; in particolare, con il presente studio ci si chiede se le reazioni alle collezioni gendered o genderless siano indipendenti o se le collezioni dedicate al genderless generino reazioni negative. Lo studio utilizza la qualitative content analysis mettendo a confronto le reazioni del pubblico di Instagram alla presentazione di collezioni gendered e genderless di quattro diversi marchi di lusso (Gucci, Tommy Hilfiger, Marc Jacobs e Stella McCartney). In totale sono stati analizzati 1970 commenti, mostrando come risultato che la reazione del pubblico non è indipendente dalla segmentazione di genere. Le collezioni genderless ottengono reazioni più negative, con commenti di Instagram caratterizzati da toni più aspri per le collezioni genderless rispetto a quelli che si registrano per le collezioni tradizionali, confermando che nell'industria della moda (di lusso in particolare) gli stereotipi legati al genere sono ancora molto forti
Gender stereotype and Influencers’ role in genderless fashion
No full textThis paper aims to investigate the role of gender segmentation in the fashion industry through the generations, particularly among the Millenials and Z Generation. Although, in fact, it has been stated that the perception of gender roles and gender stereotypes are less strong for these generations, contributions regarding the fashion sector are still few. For this purpose, focus groups were conducted with young Italian fashion consumers who contributed to a discussion on gender stereotype in fashion, genderless fashion, and the role of Instagram influencers in the genderless fashion. Research is currently ongoing, but results are expected in line with Laughlin (2016) who affirmed that these generations are less sensitive to gender segmentation and with De Veirman (De Veirman et al., 2017) to the extent that influencers can raise awareness much more than other forms of persuasion. This study provides a guidance for scholars about consumer perception of genderless fashion and current findings provide brand managers and advertising practitioners with empirical data about the role of social media influencers in genderless fashion and Instagram marketing
Riattivare il Turismo dopo un disastro Naturale Project Title in English: Recovery Tourism after Natural disaster
No full textThe objectives of this project are:
1. Design and implement an innovative training model and competency framework for touristic operators (and undergraduate students of tourism disciplines) in the areas affected by natural disasters.
2. Engage touristic operators (and undergraduate students of tourism disciplines) across the EU in innovative course (online and offline) on NATURAL DISASTER TOURISM and EXPERIENTIAL TOURISM in affected areas (1000 individual engagements through our platform)
3. Develop and disseminate a suite of open online educational resources to support VET practitioners in the delivery of training in this specific tourism sector. (online learning content and joint teacher training about risk management for natural disasters tourism, and the methodology to be applied in the experiential labs).
4. Support local businesses, particularly small and micro businesses, to improve awareness and adoption of new touristic practices within their activities in tourism, i.e. experiential tourism. (40 businesses engaged throughout project)
5. Restitution of territorial identity to local communities affected by natural disasters
6. To raise awareness and motivate the full collective about the potential of Disaster Tourism for the competitiveness of the Tourism Sector.
7. To raise awareness about importance of ecological impact in all areas of human life and tourism sector specifically
Blockchain: technology transforming the fashion industry
No full textThe use of digital technology in the apparel industry has changed massively in recent years and given the growing social awareness of the public, much of this technology is being applied to support sustainability practices. In this chapter, we look at the challenges faced by industries and how they can be supported by the application of blockchain technology. In particular, as far as fashion industries are concerned, it is mainly used to demonstrate the environmental quality of fashion products to consumers, protect brand image, and secure digital identities. Furthermore, as in several other business areas that we will briefly discuss, blockchain can solve data protection problems, reduce information asymmetry, and avoid fraud, including in payments. Finally, we present some cases, including Aura, the consortium launched by LMVH, through which some luxury brands have overcome individualism to develop a blockchain-based platform
ReTOURn - Recovery Tourism after Natural disasters - Riattivare il Turismo dopo un disastro Naturale
No full textIl progetto si pone l’obiettivo di strutturare, realizzare nei contenuti, testare e diffondere il percorso formativo “Recovery
Tourism after Natural Disaster” centrato sul tourism disaster management e sul ripristino dell’immagine turistica dopo
l’avvento di un disastro naturale. Tale percorso sarà costituito da: - Sessioni di didattica in presenza, - Open Educational
Resources, - attività laboratoriali erogate secondo la modalità didattica alternativa del gioco serio, finalizzate
all’apprendimento di tecniche e pratiche di emergent strategy making in contesti complessi, incerti e “disruptive” come
quelli che hanno subito disastri naturali. Beneficiari del percorso formativo saranno 65 (20 IT, 15 GR, 15 SLO, 15 HU)
individui che operano nel settore turistico ovvero che guidano aziende e associazioni nelle professioni del turismo, come
operatori e manager turistici, guide e accompagnatori turistici; laureati e laureandi in discipline economico- turistiche, inoccupati e disoccupati con background in discipline turistico-economiche che necessitino di acquisire nuove skills per
ricollocarsi attivamente sul mercato in quanto, il percorso si rivolge anche a coloro che hanno perso il lavoro dopo un
disastro naturale.The aim of the project is to structure, implement, test and disseminate the "Recovery Tourism after Natural Disaster"
training program centered on tourism disaster management and the restoration of the tourist image after the advent of a
natural disaster. This path will consist of: • Face-to-face teaching sessions, • Open Educational Resources, • laboratory
activities provided according to the alternative didactic method of serious play, aimed at learning techniques and
practices of emerging strategy making in complex, uncertain and "disruptive" contexts such as those that have suffered
natural disasters. The beneficiaries of the training course will be 65 (20 IT, 15 GR, 15 SLO, 15 HU) individuals who
operate in the tourism sector or who guide companies and associations in the tourism professions, such as tour operators
and managers, tour guides and tour leaders; graduates and undergraduates in economic-tourism disciplines, unemployed
and unemployed with a background in tourism-economic disciplines who need to acquire new skills to actively relocate on
the market as the path is also aimed at those who have lost their jobs after a natural disaster
FODIGRET - Fostering Digital and Green Transformation in SMEs
No full textThe discussion about the future of jobs, skills and competencies is one of the most important issues in education, particularly in higher education. Many people have used to fear of automation and replacing workers by robots for years. Looking back, technology creates more jobs than it destroys. However, it does not mean, that every people keep their jobs which they have been trained and educated to. According to the findings of Person’s researchers reported in “The future of skills. Employment in 2030” (2020), the future is not as dark as many people have predicted. Only 20% of population has occupations that will shrink. This figure is much lower than research studies of automation have suggested. At the same time only 10% does the job for which the demand is likely to grow. 70% have a profession as it will exist, but the way they practice it will change. Finally, 20% have mechanical work, which is likely to be replaced by robots in 2030. We have to expect that demand for soft skills will increase, continuous learning and improvement will be the condition of good work, education sector will have to introduce new methods and techniques of teaching and people will have to supplement qualification with those outside of own field of study. The labour market is affected by numerous trends, among the digital revolution seems to be one of the great importance. In another Report – “Rewriting the rules for the digital age” (2017) specialist from Deloitte argue than digital revolution starts to accelerate its pace which creates new rules for business and for HR for nearly every organisational people practice from learning to management to the definition of the work itself. Rapid change is not limited to the technology, but encompasses society, environment, demography and social relations. The main problem that arises, is that business productivity has not kept pace with technological progress and it remains low despite the introduction of new technologies into the business environment. We also have important gender issue which have a huge impact on the labour market. One of the tasks of higher education is to prepare human resources in the service of the economy, society, and technology. Therefore, universities must anticipate trends and adapt tools, but also educational techniques to the challenges of the new world. As the world around us becomes more and more digital, tools and methods must consider the technological aspect. The global processes especially affect SMEs, which are not so properly prepared to finance all required changes. We need to consider first of all the following processes:
1) The shift of trade to the web - the rapid growth of e-commerce - the coronovirus epidemic accelerated the global trend that was taking place anyway as part of the technological revolution known as Industry 4.0 - companies that have not yet moved their activities online are losing their competitiveness faster and faster and they will soon be unable to cope with the competition.
2) Automating customer service by introducing chatbots. With resource constraints, the smart way to get things done is through automation.
3) Generation Z has become the greatest market force, understanding the market completely differently and displaying consumer behaviour in a completely different way than previous generations. This creates a demand for new marketing strategies, new tools and new skills, as well as for new content that must be more visual and saturated with deeper content than before - refer not only to the substantive content of the message, but also for an attractive and visual message.
4) Moving business processes to the cloud - companies implementing the cloud have many benefits from improving processes, and at the same time cloud solutions are advanced, inexpensive, and easy to use.
5) Green shift – considering aspects of protection of the environment in every aspect of business operation.
General objective:
Develop and transfer innovative and good practices on the quality of business education for SMEs, enabling digital and green transformation
Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs
No full textUniversities should increasingly collaborate with industries and international counterparts to meet the needs of students, businesses and other stakeholders. However, the literature has not provided a comprehensive response to these aspects of curriculum development. This study has two objectives: to propose a method of curriculum content development in higher education according to the stakeholder-centered quality assurance model, and to verify this method based on a case study of a course on green and digital transformation of small and medium-sized enterprises (SMEs), as a new development trend. Based on the collaboration of institutions from five EU countries, including faculties and students from four universities, representatives of SMEs, non-governmental organization and quality assurance institution, a curriculum development process is proposed, and tested, then, its implications are discussed. Including the perspectives of different international stakeholders, and integrating qualitative and quantitative methods, the process of curriculum content development is created. It consists of three stages: (1) the initial content proposition, (2) the initial modules and units proposals, and (3) the final curriculum content. This process benefits from considering the viewpoints of diverse educational stakeholders and ensuring international consistency in curriculum content. While testing this process, the program content in the field of green and digital transformation of SMEs is created, divided into four education modules, each consisting of three units, with all together 29 topics. Both the process of developing new curriculum content and the program for the green and digital transformation of SMEs can be implemented in business higher education context
Digitalisation for sustainable development of SMEs (DiSuDeSME)
No full textDigital technologies can play an important part in tackling the climate emergency, provided they are designed and
deployed with the kind of positive societal impact that the Sustainable Development Goals outline at their heart. Digital
technologies bring revolution in the business reality, but there is a challenge on how to target those changes, to be
beneficial for the climate, the environment and the society. And how to make those who introduce these changes the most
to direct them towards sustainable effects - beneficial for the economy, the society and the environment.
General idea of the project is to prepare employees of the SMEs for the sustainable digital transformation. General
objective: Improve the skills and competences of employees in small and medium-sized businesses to accelerate the
digital transformation for sustainable development.
Specific objectives:
· Define a profile of expert in sustainable digital transformation with associated knowledge, skills, and competencies.
· Transforming entrepreneurs' thinking to act in the era of sustainable digital transformation.
· Promote the skills and operational tools necessary to manage the implementation of new digital technologies that are
sustainable .
· Improving and fostering a deep understanding of sustainable digital transformation and its impact on business reality, as
well as business and social relationships.
· Building soft and hard skills to structure, organize and control innovation and digital transformation processes.
. Increasing business efficiency through use of sustainable digital technologies.
· Improving the understanding and ability to manage change and challenges for digital economy companies.
· Introducing new teaching methods such as edutainment, digital case studies, simulations, and games.
· Encouraging learners to think critically about the globalising world, looking for lasting solutions and a holistic approach.
Hopefully with this project, we make a progress toward greater awareness of the employees of the climate change, but
also, we make a great step towards sustainable development of SMEs
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