114,591 research outputs found

    Mythologization of the luxury brands on Instagram: case study "Dream in Dior"

    No full text
    V svojem diplomskem delu se osredotočam predvsem na področje mitologizacije izbrane luksuzne blagovne znamke Dior na Instagramu v povezavi z medijatizacijo ter na področje sanjarjenja modernega potrošnika kot posledico. Skladno z raziskovalnimi vprašanji se opiram na znanstveno literaturo s področij mita, mode, luksuznega znamčenja, potrošne kulture, oglaševanja in medijev. S teoretičnim pregledom znanstvene literature in vpeljavo empiričnega primera, oglaševalske kampanje "Dream in Dior" na Instagramu, opišem postopke mitologizacije za izbrano luksuzno blagovno znamko, sklenem povezavo med mitologizacijo na Instagramu in medijatizacijo ter zaključim delo z razlago in vlogo procesa sanjarjenja modernega potrošnika preko konzumiranja promocijskih vizualnih podob.In my thesis, I mainly focus on the topic of mythologization of the selected luxury brand Dior on Instagram in connection with mediatization, and the topic of the modern consumer daydreaming as a consequence. For the purpose of my research questions, I present the relevant scientific viewpoints on myth, fashion, luxury branding, consumer culture, advertising and the media. With a theoretical review of the scientific literature and the introduction of an empirical example, the "Dream in Dior" advertising campaign on Instagram, I describe the processes of mythologization of the selected luxury brand, present the connection between mythologization on Instagram and mediatization, and conclude the research with an explanation and role of the modern consumer\u27s dreaming process through the consumption of promotional visual images

    Introduction of the bar code in company Koval

    No full text
    Diplomska naloga rešuje problem občasnih dolgih izdelovalnih ciklov v podjetju Koval. Najpogostejši vzrok zanj je manko ali iskanje materiala, blaga ali polizdelkov v skladišču. V nalogi smo v teoretičnem delu za lažje razumevanje delovanja proizvodnih podjetij predstavili logistične podsisteme in nato še črtno kodo ter potrebno opremo. Nato smo predstavili dejansko stanje, kjer smo se osredotočili na skladiščno poslovanje in na način prevzemanja in izdajanja materiala, blaga in polizdelkov, saj se tam pojavljajo največje izgube časa. V kritični analizi smo preučili glavne vzroke za nastanek problemov in določili nepotrebne korake pri prevzemu in izdaji. Nato smo podali tri predloge za rešitev, in sicer označevanje skladiščnih lokacij, vpeljava črtne kode in posodobitev poslovnega informacijskega sistema. Po preučitvi prednosti, prihrankov in stroškov smo se odločili, da vpeljava črtne kode v podjetju Koval ni smiselna, saj bi skladiščnik za pripravo in lepljenje nalepk na material in blago porabil preveč časa, črtne kode pa bi bile v procesu proizvodnje nepomembne. Z označevanjem skladiščnih lokacij in posodobitvijo poslovno informacijskega sistema bi v podjetju Koval lahko prihranili okoli 37 ur dela na mesec, naložba bi znašala 7.500 € in bi se povrnila v roku 2,88 leta.This diploma solves the problem of occasional long manufacturing cycles in Koval. The most common cause for this is a lack of material and goods and searching for material in the warehouse. In the theoretical part, we presented logistics subsystems for better understanding of the operation of production companies and a barcode with all the necessary equipment. We then presented the actual situation, where we focused on warehouse operations and on the way they take over and issue materials, goods and semi-final products, because there are the biggest losses of time. In a critical analysis, we examined the main causes of problem and identified unnecessary steps in taking over and issuing. We then put forward three suggestions for the solution: labeling storage locations, implementing bar codes and updating the business information system. After examining the benefits, savings and costs, we decided that the implementation of bar code in Koval is not reasonable, as the warehouse employee would spend too much time on the preparation and attachment of labels on materials and goods, and the bar codes would be irrelevant in the process of production. By labeling storage locations and updating the business information system, Koval could save about 37 hours a month, the investment itself would be € 7,500 and it would be refunded within 2,88 years

    Reformy v Ukraïni : zminy na krašče čy imitacija prohresu

    No full text
    Svitlana Baljuk, Natalija Klauninh, Ljudmyla Cetvertuchina, Marija Koval'-Hončar ; Gorshenin InstituteText ukrainischKyrillisc

    Heinzia caucasica Gusarov & Koval, sp. nov.

    No full text
    1. Heinzia caucasica Gusarov & Koval, sp. nov. (Figs. 1 ­8, 10, 12 ­14, 16, 18, 20­21, 24­ 25, 28­31, 33, 35) Heinzia variabilis: Solodovnikov, 1998: 16 (misidentification). Type material. Holotype: Russia: Krasnodar Terr.:, Sochi, Alek Mountain Ridge, Baribana Cave, 740 m (A.G.Koval) 22.viii. 1996 (ZINAS). Paratypes: Russia: Krasnodar Terr.: 3, 5, 1 specimen (with missing abdomen), Sochi, Alek Mountain Ridge, Baribana Cave, traps, 740 m (A.G.Koval), 4.vi. 1995 ­ 7.v. 1996 (AKCS, ASCC, SPSU); 2, 5, ditto but 19.viii. 1997 ­ 9.v. 1998 (SPSU);,, ditto but 19.viii. 1998 ­ 18.viii. 1999 (SPSU); 3, ditto but 21.viii. 2000 ­ 16.viii. 2001 (AKCS, SPSU);, ditto but (I.A.Solodovnikov), 16­27.vi. 1999 (ASCC);, Sochi, Alek Mountain Ridge, Sokolova (=Atsinskaya) Cave, traps, 300 m (A.G.Koval), 11.v­ 21.viii. 1998 (SPSU); 2,, ditto but 21.viii. 1998 (SPSU);,, 1 specimen (with missing apex of abdomen), Sochi, Dolgaya Cave, traps, 720 m (A.G.Koval), 3.v­ 19.viii. 1998 (SPSU); 11, 40, ditto but 19.viii. 1998 ­ 11.vi. 1999 (AKCS, ASCO, KSEM, SPSU, ZINAS);, ditto but 11.vi­ 16.viii. 1999 (SPSU); 3, Sochi, Vorontsovskaya Cave Complex, Labirintovaya Cave, traps, 550 m (A.G.Koval), 13.viii. 1994 ­ 20.v. 1995 (SPSU);, 5, 1 specimen (without mesometathorax and abdomen), ditto but 20.viii. 1996 ­ 17.viii. 1997 (SPSU); 4, ditto but 17.viii. 1997 ­ 2.v. 1998 (SPSU);, Mezmay (E.A.Khachikov), vii. 1991 (SPSU);, SE Krasnaya Polyana, Western portion of A 9 bga Mountain Ridge, 1400­1800 m (V.Savitsky) 23.viii. 1995 (ASCC); Daghestan:, SSW Akhty, W of Shalbuzdaghm (V. & M.Savitsky), 3­4.vii. 1994 (ASCC); Georgia:, Lagodekhi Nature Reserve, 800 m (M.Kozlov), 1.viii. 1989 (SPSU). Diagnosis. In comparison with H. variabilis, in H. caucasica the disc of pronotum has denser punctation and no extensive impunctate areas (Figs. 10, 11); on head impunctate area is restricted to anterior margin of the disc (Fig. 8) and does not extend posteriorly to the center of the disc as in H. variabilis (Fig. 9). Additionally, H. caucasica differs from H. variabilis in having more obtuse subapical tooth of median lobe of aedeagus (Figs. 28 ­ 31, 32) and shorter medial process of female tergum 10 (Figs. 33, 34). Description. Length 8.5­11.5 mm. Body from brownish black to black, legs brown with lighter tarsi and black inner surface of tibia, mouthparts and bases of antennal segments brown to brownish red. Head as long as wide; on disc with dense punctation except impunctate area near anterior margin (Fig. 8); with microsculpture consisting of strongly transverse meshes, medially meshes weakly transverse or isodiametric. Posterior frontal puncture closer to posterior margin of eye than to posterior margin of head. Temples 1.1­1.2 times longer than eyes (in dorsal view). All antennal articles longer than wide, first article shorter than second and third combined, second twice as long as wide, third 2.8 times, 4 th­ 6 th 1.9 ­2.0, 7 th 1.7, 8 th­ 9 th 1.4, 10 th 1.3, last article 1.8 times as long as wide (Fig. 12). Pronotum 1.1 times as wide as long; on disc with dense scattered punctation without extensive impunctate areas (cf. Figs. 10 and 11); dorsal rows with 3 (in some specimens 2 or 4) punctures; punctures of sublateral rows indistinguishable from scattered punctures; microsculpture consists of isodiametric or slightly transverse meshes. Elytra (measured from humeral angle) 1.4 times as long as pronotum, 1.1 times as long as wide; punctation as on pronotum, distance between punctures equal to their diameter; without visible microsculpture (at 70 x). Wings fully developed. Abdominal terga covered with black semierect microsetae; with very fine microsculpture consisting of transverse waves; punctation finer than on elytra, distance between punctures equals 1­3 times their diameter. Abdominal tergum 7 with wide white palisade fringe. Posterior margin of male sternum 7 concave. Male sternum 8 with medial emargination (Figs. 14, 16). Female tergum 10 split into two broad lateral lobes (Fig. 33), the lobes poorly sclerotized and devoid of setae. Long, sclerotized and setose medial process attached at basis of tergum where the lobes meet, and extends posteriad beyond margin of the lobes (Fig. 33). Median lobe of aedeagus with single subapical tooth on ventral surface (Figs. 21, 24, 28­31). Paramere with 15­20 peg­like setae (Fig. 25). Internal sac with single basal diverticulum (Fig. 21). Discussion. In most groups of staphylinids the characters of genitalia are more useful for distinguishing close species than external characters. Our examination of available series of H. caucasica demonstrated that in this species the aedeagus is subject to significant variation. The shape of paramere, the arrangement of peg­like setae and the distance between the apex of median lobe and the subapical tooth (see Figs. 28­31) vary, like in some species of the genus Quedius Stephens, 1829. The only difference in male genitalia between the two species of Heinzia, that we were able to find, is somewhat sharper subapical tooth of median lobe of aedeagus in H. variabilis. On the other hand, the density of punctation of the head and pronotum displays relatively little variation and allows to distinguish between H. caucasica and H. variabilis. The presence of the clear gap in punctation between the beetles from the Caucasus and Turkey implies that these allopatric populations represent different species. Distribution. Heinzia caucasica is known from the Caucasus (Main Caucasian Ridge (Glavnyy Kavkazskiy Ridge) from Krasnodar Territory in the West to Daghestan in the East; altitudes 300­1800 m) (Fig. 48). Natural History. Big series of H. caucasica were collected in caves by the second author who used pitfall traps, as described by Barber (1931), but with some modifications. The traps were filled with 1: 1 solution of ethylene­glycol and beer, and baited with old cheese and sausage suspended above the liquid. As a cave dweller, H. caucasica apparently belongs to the group of troglophiles, defined by Racovitza (1907) as inhabitants of caves and different kinds of large and small subterranean caverns, including hollows under big boulders. Unlike troglobiontic species, the troglophiles occasionally occur outside. The four caves where the specimens of H. caucasica were collected are situated in the Sochi area of the Western Caucasus and have plenty of water. Three caves (Sokolova, Dolgaya and Labirintovaya Caves) are remarkable for having subterranean brooks or even a river (Sokolova Cave). Baribana Cave has no brooks but it is still very moist and has many pools as a result of water dripping from the ceiling and trickling down the walls and the floor. It is in the wettest parts of the caves that the specimens of H. caucasica were collected. The air temperature in the four caves is similar and fluctuates annually between 8.0 and 11.5 °C. Despite intensive sampling no specimens of H. caucasica were collected in other visited caves of the Sochi area (Partizanskaya, Muzeynaya, Kolokolnaya and Beloskalskaya Caves). These caves are relatively dry, have no subterranean brooks or strong drippings, and apparently do not provide suitable habitats for hygrophilous H. caucasica. Outside caves the beetles were collected only occasionally (single specimens). It is possible that outside H. caucasica inhabits the caverns between stones in deeper layers of talus­like creek banks, the typical habitat of Beeria (Smetana 1977).Published as part of Gusarov, Vladimir I. & Koval, Alexander G., 2002, A revision of the genus Heinzia Korge, 1971 (Coleoptera: Staphylinidae: Quediina), with description of a new species and its probable larva, pp. 1-19 in Zootaxa 69 on pages 5-11, DOI: 10.5281/zenodo.15576

    Ekolohični trendy v Ukraïni: pohljad hromadjan : zvit za rezul'tatamy sociolohičnoho doslidžennja

    No full text
    Svitlana Baljuk, Natalija Klauninh, Ljudmyla Četvertuchina, Marija Koval'-HončarText ukrainischKyrillisc

    Poljaky ta ukraïnci v ščodennych kontaktach

    No full text
    Nadija Koval', Laurynas Vajčunas, Ivona RajchardtText ukrainischKyrillisc

    The Genus Atheta (Coleoptera, Staphylinidae, Aleocharinae) In The Ukrainian Carpathians

    No full text
    Glotov, S., Hushtan, K., Hushtan, H., Koval, N., Diedus, V. (2022): The Genus Atheta (Coleoptera, Staphylinidae, Aleocharinae) In The Ukrainian Carpathians. Zoodiversity 56 (1): 91-110, DOI: 10.15407/zoo2022.02.091, URL: http://dx.doi.org/10.15407/zoo2022.02.09
    corecore