1,721,090 research outputs found
Noteworthy characteristics of the marketing decisions in service industry of emerging economies: Cases of Romania and Malaysia
Full text linkAs a result of previous authors' research work and consulting experience, this paper presents some key aspects, specific to the relatively inexperienced management of the firms active in tourism and hospitality industry from emergent economies - such as that of Romania or Malaysia - and whether they are from small and medium size, or they are from recently privatized companies.Based on real cases, the sales elasticity curve is analyzed and a quantitative model is developed.In the domain of unit price - sales, the "Value Hysteresis" phenomenon is identified and defined. Non-linear dependence is identified as well, specific to the unbalanced markets (as far as supply-demand ratio) and extreme values of the elasticity coefficient are presented (such as E = 0 and E → - 8). Negative consequences of "automatic" marketing decisions based only on theoretical models are underlined - as their impact on clients' satisfaction and firm's profitability.Among the most important conclusions of the paper are: the key role of marketing information and research; importance of consumer loyalty; the growing role of the professional consulting services in management, mostly in tourism and
hospitality industry from emerging economies
Czynniki wpływające na zamiar ponownej wizyty w destynacji MICE – przegląd literatury
No full textThe relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizing major literature on the issue, two push factors i.e. networking and educational opportunities and four pull factors i.e. destination image, travel costs, attraction and accessibility are established as influencing revisit intentions to MICE destination. Then a theoretical model of relationship between those factors and MICE destination revisit intentions is proposed. Związek między czynnikami push (pchania) i pull (przyciągania) z zamiarem ponownego odwiedzenia destynacji często był badany w kontekście turystyki ogólnej. Niewiele natomiast wiadomo na temat czynników wpływających na zamiary ponownej wizyty w miejscach docelowych MICE pomimo licznych korzyści społeczno-ekonomicznych, jakie wiele krajów uzyskało dzięki tej branży. W niniejszym artykule podjęto próbę wypełnienia luki w wiedzy za pomocą krytycznego przeglądu literatury przy użyciu zintegrowanego podejścia przeglądowego. Przegląd, krytyczna analiza i synteza głównej literatury pozwoliły ustalić, że dwa czynniki push, tj. tworzenie sieci kontaktów i możliwości edukacyjne, oraz cztery czynniki pull, tj. wizerunek miejsca docelowego, koszty podróży, atrakcyjność i dostępność, wpływają na zamiary ponownej wizyty w destynacji MICE. Następnie zaproponowano teoretyczny model relacji między tymi czynnikami a zamiarami ponownego odwiedzenia ośrodka MICE.
Reality and new dilemmas of service quality (passenger handling) in airlines industry: The case of Air Asia
No full textAirline services are known to be the most elaborate in terms of service.There are many breakdowns of services in airlines industry.They can be divided into four main areas; these are passenger services, baggage or cargo services, engineering services and catering services.In Malaysia, the airlines industry was monopolized by the Malaysian Airlines until 2001, when Air Asia decided to introduce no-frills discounted airfares.However, with the introduction of cheap frills discounted airline through Air Asia, the need of service quality itself is being questioned.Are the passengers more receptive towards price rather than service quality when it comes to flying domestically? The purpose of this survey is to explore the passengers' views on service quality provided by Air Asia that they had experienced.Chang and Yeh's (2002) modified model of SERVQUAL was used in this study while integrating Parasuraman et al. (1985) original five-point Likert scale. The study was conducted in the departure hall of Langkawi International Airport.The respondents consisting of 88 passengers who have had experience with this airline
and were selected based on convenience sampling.Descriptive analysis and mean comparison are used to analyze the data. There were two main findings in this exploration.First, Air Asia does not meet the service quality standard expected by
the passengers.Secondly, majority of the respondents participating in this study, choose price over service quality
Readings on tourism and hospitality
No full textThis book of readings presents a collection of empirical research in various disciplines related to tourism and hospitality. As such, it contains a wealth of knowledge, most of which are new findings and insights within the context of developing countries. Its multidisciplinary nature ensures that readers continue to be engaged. They will also find pleasure in discovering the various facets of the highly fragmented tourism and hospitality industry. This book is particularly useful for young researchers looking to gain knowledge in a particular area of tourism and hospitality research; and become familiar with aspects of research writing such as the techniques of writing up methodologies, reviewing the literature and discussing research findings. In Volume two, readers will have the opportunity to read work from various scholars specialising in Legal and Safety Issues, Planning and Design in Tourism and Strategic Management and Quality
E-tourism developments in Malaysia information communication technologies adoption for the strategic managements of the Malaysian tourism industry
Full text linkInformation Communication Technologies (ICT) has changed the global tourism industry rapidly. The implication of the Internet and other growing interactive multimedia platforms for tourism are far reaching and alter the structure of the industry. Tourism as an industry requires a diverse range of information and lends itself well to the support offered by developing multimedia, communication technologies and information system. As tourism plays a significant role in the Malaysian economy, this study aims to explore the impact of ICT and the Internet in particular for the future competitiveness of the destination in tourist industry. This paper also explores the current state of e-tourism developments in the Malaysian tourism industry. In addition, it investigates a number of issues related to e-tourism industry in Malaysia, including establishments using the Internet and e-commerce penetration and usage, linkages in the marketplace, degree of online cooperation among tourism industry players. This paper also assesses how the e-tourism concept and technique can contribute to the improvement of Malaysian tourism competitiveness, while it identifies transferable lesson for other regions around the world. An anticipated outcome of the study is to generate an understanding and prediction of the potential e-tourism opportunities within Malaysian tourism industry in the near future. It also tries to explore the potential growth of e-tourism within the industry. Although the use of e-tourism among the Malaysian tourist industry is still in its early stages and the rate of adoption is slow, we argue that there is great opportunity for it to take off with the advent of low cost budget carriers such as Air Asia and also low cost tours and hotel offerings that has defined the new generation of educated and budget savvy travelers
Designing sport and recreation programming: Towards enhancing consumers' participation in tourism industry
Full text linkProgramme planning and management are essential elements in assuring the success of leisure services for people of all ages and backgrounds.One of the hallmarks of good programming in sport and recreation is the extent to which how well an organization manages its resources and organizes activities to meet the wants and needs of different people and different groups.In this paper, I will examine the fundamental thrust of sport and recreation related to management planning by focusing on a related programming models.Thus, an approach to sport and recreational programming model adapted from the available literature will be emphasized.Apart from understanding the programming model, there is a need to better understand the application of marketing strategies for sport and recreation programmes that is provided by the tourism industry which can be regarded as triggers and anchors of the engagement process.The issues and challenges in programming sport and recreational activities will be outlined.Finally, the suggestions towards enhancing consumers' participation in sport and recreational activities in tourism industry will be discussed
Travel risk perception and travel experience as factors influencing travel decision among the international tourists to Penang, Malaysia
Full text linkSafety and security have been a major issue and plays an important role in the travel industry.Travel risk perceptions and past travel experience have undoubtedly
been proven to be among major factors contributing to future travel decision.The purpose of this study was to review the travel risk perception and past travel experience as factors influencing travel decisions among the international tourists to Penang, Malaysia.This study had reviewed the literatures being done on travel risk perception and past travel experience that has influenced on future travel decisions.Questionnaire surveys were distributed to 200 international tourists in Penang and a chi-square x2 test was done to determine whether travel risk perception and past travel experience has influenced travel decisions made by the respondents.Other classification variables besides the hyphotheses were analyzed using the SPSS for descriptive statistics measures (max, min, mean, frequency and percentage).It was found that travel risk perceptions and past travel experience
among the international tourists are not factors influencing their travel decision to Penang.As safety and security is a major concern, this paper can bring benefit by
identifying the risks and destination countries can design ways to reduce the risks and find alternatives to prevent or overcome the negative consequences
Predicting the future potential of tourism in Malaysia using the delphi method
Full text linkThe policy makers and tourism planners need both quantitative and qualitative information in order to formulate future tourism strategies at the national and
international level.Currently, information obtained from the qualitative study on tourism is not sufficient enough to forecast the future potential of the tourism industry. Thus, the main objective of this study is to predict the future potential of tourism in Malaysia from 2003 through to 2010, using a qualitative method known as the Delphi method.20 tourism experts are selected as the panel judges in this study.Their opinions and perceptions in predicting the future potential of tourism are important as they represented most of the tourism sectors in Malaysia.The
findings of the study indicated that the Delphi method is an effective qualitative method in predicting the future potential of tourism in Malaysia since a consensus among the panel judges was reached only in a second round of the survey.Thus, their agreement also indicated that the Delphi method is an effective measurement tool.The panel judges also agreed that the community value systems and the tourism
structures would increase in parallel with the growth of tourism in Malaysia from 2003 through to 2010.In addition, they also agreed that Malaysian would become an international tourism destination by the year 2010
Health tourism development: SPA, wellness and medical treatment
Full text linkHealth tourism is a trend in the tourism market that has received considerable attention worldwide.In line with this development, the paper will explore three main segments of the health tourism market which are the health spa, the wellness attraction and the medical care. Besides these three segments, the paper will review health tourism development in Malaysia, in particular the segment that has received special attention by the officials in the country, medical treatment. As the relationship between health and travel is not a phenomenon that has just developed recently.among the main issue that will be highlighted in the paper are factors that has contributed for health tourism to emerge as one of the leading trends in the:
tourism industry nowadays. An overview of health tourism concept and its development throughout the world will also be presented.Lastly, challenges and opportunities in positioning Malaysia as one of the prime health tourism destinations will also presented
Adapting quality in homestay hospitality
No full textHomestay is fast becoming an important tourism product in Malaysia that is speculated to be bring RM300 million in revenue to the economy in 2004.Started basically as a product that offer alternative tourism experience that also act as a strategy to develop communities in the rural areas, by 2005 it had flourished to at least 1,070 homestay units, offering at least 2,140 beds in over 78 villages all over Malaysia.Several, not all, families from each village that establishes itself as a homestay program will participate as homestay hosts that offer accommodation
and food in their household for the guests.Other families who are not hosts will usually participate in organizing activities for the guests, especially those who come in groups.Unfortunately, there are concerns that homestay operators lack service orientation.They may not even know their visitors' expectations.To this end, this conceptual paper proposes the adaptation of total quality management
concept to strengthen hospitality service offerings of homestay programs in Malaysia
- …
