1 research outputs found
Challenges and strategies of Portuguese entrepreneurs entering the Middle Eastern market: a cultural intelligence perspective
No full textThis thesis examines the challenges Portuguese entrepreneurs face when entering the Middle
Eastern market and explores the cultural intelligence (CQ) strategies they employ to adapt.
Using a systematic literature review (SLR) methodology structured under PRISMA
guidelines, six peer-reviewed articles were identified, screened, and thematically analyzed.
The study maps key findings onto the four dimensions of CQ: motivational, cognitive,
behavioral, and metacognitive. The results highlight the role of sponsorships, institutional
navigation, and diplomatic support as critical enablers of adaptation. The thesis contributes to
international entrepreneurship research by positioning CQ as a core capability for success in
culturally distant markets worldwide
