2 research outputs found
TEACHING WRITING IN JUNIOR CLASSES
No full text<p>Turdiyev Rasuljon Usmonovich<br>Beshariq tuman 1-son kasb-hunar maktabi Ingliz tili fani o’qituvchisi<br>https://doi.org/10.5281/zenodo.11426434<br>ANNOTATION<br>INTRODUCTION<br>In the process of teaching, teachers always unconsciously create a variety of situations<br>for students. Most Chinese students lack English learning environment, so it is necessary<br>for teachers to use situational teaching method. However, in the actual junior school<br>English writing teaching process, most teachers use the traditional jug‐and‐mug teaching<br>method, which leads teachers to ignore the dominant position of students’ learning, their<br>learning interest and motivation to a certain extent. The paper tries to find the ways that<br>teach students in junior English writing based on Situational Teaching Method. Despite<br>there are some the shortcomings of this study, the author still hopes that this study will be<br>helpful to the further study of situational teaching method.<br>Writing is one of the predominant language skills in teaching English to ESL and EFL<br>students in all educational levels, notably junior high school students. </p>
Analysisof the role of social media in branding in “Lego”
No full textŠī pētījuma mērķis ir izpētīt, kā sociālos medijus var izmantot zīmolu veidošanas vajadzībām, kas būtu bijis jāņem vērā, izmantojot sociālos medijus zīmola veidošanas nolūkos, un izpētīt sociālo mediju ietekmi uz uzņēmuma “Lego” zīmola atpazīstamību. Pētījuma teorētiskajā aspektā tiek aplūkotas un apskatītas tēmas, kas saistītas ar zīmolu, sociālo mediju un visbeidzot sociālo mediju zīmolu veidošanu. Autore izmantoja primāro pieeju un izveidoja tiešsaistes anketu, kurā autore apkopoja datu analīzi. Kvantitatīva klientu aptauja starp Artel uzņēmuma Taškentā mārketinga aģentiem sastāv no pētījuma empīriskās daļas. Atzinumi liecina, ka sociālo mediju kopējā zīmola nozīme un tā ietekme uz zīmola tēlu. Tad autors sagatavoja vispārēju secinājumu un ieteikumus par zīmolu uzlabošanas rīkiem, izmantojot sociālos medijus.The goal of this study is to explore how social media can be used for branding purposes, what should have been taken into account when utilizing social media for branding purposes, and to research the effect of social media on brand awareness of company “Lego”. The theoretical aspect of the study discusses and examines topics relevant to branding, social media and finally social media branding. The author used the primary approach and created an online questionnaire where the data analysis was collected by the author. A quantitative customer survey among marketing agents of “Artel company in Tashkent” consists of the empirical part of the study. The findings show that the overall branding importance of social media and its effect on the image of the brand. Then the author prepared overall conclusion and recommendations to enhancement tools for branding through social media
