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    Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

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    Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015

    Getting the Most out of Social Media: Creating a Social Media Plan

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    This 3-page publication on how to create a social media plan is part of the Getting the Most out of Social Media series, created for Florida professionals, business owners and individuals interested in understanding how to strategically use social media. The following sections will outline how to develop a plan to successfully adopt and maintain social media platforms for agriculturalists and Extension personnel. Minor revision by Lauri Baker, Caroline Warwick, Jessica Fernandez, and Joy Rumble

    Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

    No full text
    Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015

    Getting the Most out of Social Media: Successfully Using Social Media

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    This EDIS publication is written for Florida agriculturalists, Extension agents, agricultural organizations and other individuals interested in successfully using social media to connect with their stakeholders, potential customers or other individuals. This 3-page publication focuses on describing successful ways in which an organization can use social media and getting the most out of their social media usage. Minor revision by Lauri Baker, Caroline Warwick, Jessica Fernandez, and Joy Rumble

    Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

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    Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its willingness to modify utility consumption relative to other households. This 5-page fact sheet uses survey data of Florida residents to demonstrate the insights Decision Ade™ can provide and how those insights can inform Extension programming. Written by Randall Cantrell, Laura Warner, Joy Rumble, and Alexa Lamm, and published by the UF Department of Family, Youth and Community Sciences, July 2015. FCS3331/FY1461: Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences (ufl.edu

    Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

    No full text
    Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive picture of that household’s utility use and its willingness to modify utility consumption relative to other households. This 5-page fact sheet uses survey data of Florida residents to demonstrate the insights Decision Ade™ can provide and how those insights can inform Extension programming. Written by Randall Cantrell, Laura Warner, Joy Rumble, and Alexa Lamm, and published by the UF Department of Family, Youth and Community Sciences, July 2015. FCS3331/FY1461: Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences (ufl.edu

    Encouraging Landscape Water-Conservation Behaviors #6: Information Seeking Preferences of Florida Residents Who Use Irrigation in the Home Landscape

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    How can we encourage Florida residents who irrigate their home landscapes to adopt environmentally responsible irrigation practices? Provide them information they are interested in and deliver it through their preferred information channels. This 5-page fact sheet discusses the topics of interest to this audience and how they prefer to receive information about water-conservation practices related to their home landscaping, and makes recommendations for reaching this audience. Written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, Emmett Martin, Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, April 2015. (UF/IFAS Photo by Thomas Wright

    Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners’ Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption

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    This is the fourth publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This 4-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell, and published by the Department of Agricultural Education and Communication, June 2016

    Encouraging Landscape Water-Conservation Behaviors #4: Florida Homeowners’ Reactions to Messages that Encourage Landscape Water Conservation Practice Adoption

    No full text
    This is the fourth publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on improving and encouraging water conservation among Florida residents who use irrigation in their home landscape. This 4-page fact sheet examines the impact of differently framed messages on Florida residents’ attitudes toward good irrigation practices and their perceived ability to implement those practices. Written by Joy Rumble, Laura A. Warner, Courtney Owens, Alexa Lamm, and Randall Cantrell, and published by the Department of Agricultural Education and Communication, June 2016

    Encouraging Landscape Water-Conservation Behaviors #6: Information Seeking Preferences of Florida Residents Who Use Irrigation in the Home Landscape

    No full text
    How can we encourage Florida residents who irrigate their home landscapes to adopt environmentally responsible irrigation practices? Provide them information they are interested in and deliver it through their preferred information channels. This 5-page fact sheet discusses the topics of interest to this audience and how they prefer to receive information about water-conservation practices related to their home landscaping, and makes recommendations for reaching this audience. Written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, Emmett Martin, Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, April 2015. (UF/IFAS Photo by Thomas Wright
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