27 research outputs found
How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers
No full textThough many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the user’s intention to engage in online transaction based on their trust in the Information systems. This study is conducted among Asian online consumers and later the results were compared with those from Non-Asian regions. Another objective of this paper is to integrate De Lone and McLean model of IS Success and Technology Acceptance Model (TAM) for measuring the significance of online trust in e-Commerce adoption. The results of this study show that perceived security, perceived privacy, vendor familiarity, system quality and service quality are the significant antecedents of online trust in a B2C e-Commerce context
Measurement of B2C E-Commerce Success: Test and Validation of a conceptual model of IS success among Asian consumers
No full textFrom time to time, large numbers of researchers investigate the success factors of B2C e-commerce systems. However majority of those were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying ecommerce success factors among Asian online consumers. Another important objective of this study is to include factors such as perceived security, privacy, trust and perceived cost of transactions into the existing ecommerce success models.
Based on the IS success model proposed by DeLone and McLean and its further respecification and validation attempts made by other researchers later, a revised conceptual model is formulated. The model is tested and validated using the data collected from 240 Asian online consumers living in Thailand. The research generated 8 inter related dimensions of e-commerce system success which are information quality, system quality, service quality, trust, perceived sacrifice, perceived value, online customer satisfaction and repurchase intention. Results show that the user satisfaction and perceived value are the two important factors influencing the individuals to repurchase products and services from online portals. Online customer satisfaction is influenced by trust, perceived value, service quality, information quality and system quality. On the other hand, three quality dimensions as well as the perceived sacrifice construct influence perceived value. This study also proved that user‟s trust in the system is influenced by system quality and service quality of the e-commerce system
Measurement of B2C e-commerce acceptance in Thailand : an application of unified theory of acceptance and use of technology
No full textDissertation (Ph.D. IT)--Assumption University, 2013.Includes bibliography
What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success
No full textDuring this decade, large numbers of researchers investigate the
success factors of B2C e-commerce systems. This may be due to the
increased popularity of internet and its wide range of applications on
personal as well as business use. However it is to be noted that majority
of these studies were conceptual studies. Though some empirically
validated studies were published on B2C e-commerce systems, very few
focused on Asian consumers. The study aims to fill this gap by studying
e-commerce success factors among Asian online consumers.
Another important objective of this study is to re-specify the
updated DeLone and McLean model by including essential factors such
as trust and perceived cost of transactions, perceived value and thereby
form a new model for measuring e-Commerce success.
The research generated 7 inter related dimensions of e-commerce
system success which are information quality, system quality, service
quality, perceived cost, perceived value, online customer satisfaction
and Repurchase Intention. Results show that the customer satisfaction
and perceived value of the transactions are the two important factors
primarily influencing Asian online users. Results show that online
customer satisfaction is influenced by factors such as perceived value, service quality, information quality and system quality. This study also
found the significant negative relationship between perceived cost and
perceived value of the transactions while shopping online
An analysis of the social media practices for sustainable medical tourism destination marketing
No full textAntecedents and Effects of Computer Self-Efficacy on Social Networking Adoption among Asian Online Users
No full textThe main objective of this study is to identify the antecedents as well as the effects of computer self efficacy on information systems acceptance and use. The study conducted in the context of social networking sites adoption. 255 respondents from Bangkok, Thailand were participated in this research. Structural equation modeling techniques has been employed to analyze the data collected. Results reveal that basic computer knowledge and previous computer experience positively influence an individual’s computer self efficacy as well as their intention to use social networking programs. Results also show that Social factors doesn’t play a major role in improving an individual’s computer self efficacy. Computer self efficacy is found to be directly influencing perceived usefulness and indirectly influencing intention to use an information system
The integration of information technology in higher education: a study of faculty’s attitude towards IT adoption in the teaching process
No full textIt is a reality that advancement of Information Technology revolutionized the busi-ness practices and strategies of entire industries. The field of higher education is not an exception to this phenomenon. Colleges and universities around the world are investing considerable amount of money to create Information Technology resources that meet their student’s and faculty’s instructional needs. While universities encourage their faculties to adopt the new technologies for their preparation and delivery of classes, various other fac-tors influence the integration or resistance of acceptance of these technologies. Age, highest education earned, teaching experience, computer competency, prior computer experience, availability of technology, Institutional support etc. are examples of these factors. Based on the theoretical support of Roger’s Diffusion Theory, a conceptual model is developed to identify the critical success factors that influence the adoption of Information Technology among faculties of tertiary educational institutions. The model is empirically tested among the faculty members of leading universities in Asian region. 261 full time lecturers partici-pated in this study and the results show that factors such as computer self-efficacy, relative advantage, compatibility and prior computer experience are significantly influencing their perceived ease of use and attitude towards using educational technologies.Es una realidad que el avance de la Tecnología de la Información revolucionó las prác-ticas y estrategias de negocios de industrias enteras. El campo de la educación superior no es una excepción a este fenómeno. Los colegios de estudios superiores y las universidades de todo el mundo están invirtiendo una considerable cantidad de dinero para crear recur-sos de Tecnología de la Información que cumplan con las necesidades educativas de sus alumnos y profesorado. Si bien las universidades estimulan a sus cuerpos de profesores a adoptar las nuevas tecnologías para su preparación e impartición de clases, diversos otros factores influyen en la integración o resistencia a la aceptación de estas tecnologías. Son ejemplos de estos factores la edad, el grado más alto de educación obtenido, la experien-cia en la enseñanza, competencia en computación, experiencia previa en computación, disponibilidad de tecnología, apoyo institucional, etcétera. Con base en el soporte teórico de la Teoría de Difusión de Roger, se desarrolla un modelo conceptual para identificar los factores críticos de éxito que influyen en la adopción de la Tecnología de la Información entre los profesorados de instituciones educativas terciarias. El modelo se somete a pruebas empíricas entre los miembros del profesorado de universidades líderes en la región de Asia. Participaron en este estudio 261 docentes de tiempo completo y los resultados muestran que factores tales como autoeficacia en computación, ventaja relativa, compatibilidad y experiencia previa en computación influyen de manera importante en la facilidad percibida de uso y actitud hacia el empleo de tecnologías educativas
The integration of information technology in higher education: A study of faculty's attitude towards IT adoption in the teaching process
No full textAbstractIt is a reality that advancement of Information Technology revolutionized the business practices and strategies of entire industries. The field of higher education is not an exception to this phenomenon. Colleges and universities around the world are investing considerable amount of money to create Information Technology resources that meet their student's and faculty's instructional needs. While universities encourage their faculties to adopt the new technologies for their preparation and delivery of classes, various other factors influence the integration or resistance of acceptance of these technologies. Age, highest education earned, teaching experience, computer competency, prior computer experience, availability of technology, Institutional support etc. are examples of these factors. Based on the theoretical support of Roger's Diffusion Theory, a conceptual model is developed to identify the critical success factors that influence the adoption of Information Technology among faculties of tertiary educational institutions. The model is empirically tested among the faculty members of leading universities in Asian region. 261 full time lecturers participated in this study and the results show that factors such as computer self-efficacy, relative advantage, compatibility and prior computer experience are significantly influencing their perceived ease of use and attitude towards using educational technologies
Value co-creation research in tourism and hospitality management: a systematic literature review
No full textThe sustainable growth of the tourism industry is attributed to the involvement of tourists in the process of value
co-creation. This research aims to systematically review the existing literature on value co-creation practices in
tourism and conduct a comprehensive analysis of this research area. The paper synthesizes past studies on value
co-creation in tourism, encompassing theories, context, methods, and characteristics, to analyze the progress
made in value co-creation research over the past two decades. Furthermore, this study investigates the role of
value co-creation as an antecedent, mediator, and control variable, as well as its outcomes in the context of
tourism management. The findings of the study propose an integrated framework for tourism value co-creation.
Additionally, the study identifies key themes present in the current literature on value co-creation and highlights
overlooked areas, suggesting new research directions to advance this field. The theoretical and practical implications
of the study are also discussed
Role of Digital Relationships in the Marketing of Higher Education: An Exploratory Analysis from New Zealand
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