2,955 research outputs found
Beyond brandTM
No full textBranding is more than a logo, a symbol or mere advertising, says Colin Jevons
Colin Humphris
No full text"Colin Humphris 2 Sqdrn. RAAF. 1941 - 1942 Author of - 'Trapped on Timor' (as a result of bombing of Darwin Feb. 19, 1942)".Colin Humphris. 2 Squadron, Royal Australian Air Force 1941 - 1942. Author of - 'Trapped on Timor' (as a result of bombing of Darwin February 19, 1942)
Interview with Colin Wilson, part 4, undated
No full textInterview with Colin Wilson, part 4, features an interview with author Colin Wilson in which he discusses his views regarding society and art, his reclusive nature, and the intellectual and fantastical elements of his works, undated
Interview with Colin Wilson, part 2, undated
No full textInterview with Colin Wilson, part 2, features an interview with author Colin Wilson in which he discusses his views regarding society and art, his reclusive nature, and the intellectual and fantastical elements of his works, undated
Providence College Faculty Author Series 2017-2018: D. Colin Jaundrill
No full textIn this installment of the Faculty Authors Series, D. Colin Jaundrill (History, Providence College) discusses his newest book, Samurai to Soldier: Remaking Military Service in Nineteenth-Century Japan
Providence College Faculty Author Series 2017-2018: D. Colin Jaundrill
No full textIn this installment of the Faculty Authors Series, D. Colin Jaundrill (History, Providence College) discusses his newest book, Samurai to Soldier: Remaking Military Service in Nineteenth-Century Japan
Price effects on vertical brand extensions: A conceptual framework
No full textBrand extension has been extensively discussed during the past two decades, however, most of the work has focused on horizontal extensions and little attention has been paid to vertical extensions. To address this imbalance of existing knowledge, we propose in this article aconceptual framework that integrates existing brand extension knowledge with insights from the pricing literature. Drawing from reference price and social judgement theories we propose a conceptual model that illustrates the effects of core brand price on consumers’ price expectancy which in turn affect evaluations of the extension perceived quality. Moderating factors that influence this relationship are also identified, namely step size and direction of the extension. The conceptual model is subsequently used to develop concrete research propositions to guide further research in the area
Vertical brand extensibility: A conceptual framework
No full textBrand extension have been discussed to a great extent during the past two decades, however, most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge, in this article, we propose a conceptual framework that integrates existing brand extension knowledge with insights from the pricing literature. The conceptual framework shows that core-brand evaluations are affected by the step size. Moderating factors that influence this relationship are also identified, namely fit perception and direction of the extension. The framework is subsequently used to develop concrete research propositions to guide further research in the area of the extension perceived quality. Moderating factors that influence this relationship are also identified, namely step size and direction of the extension. The conceptual model is subsequently used to develop concrete research propositions to guide further research in the area
Interview with Colin Jerolmack
No full textColin Jerolmack is an Assistant Professor at New York University
in Sociology and Environmental Studies. He is the author of The
Global Pigeon (forthcoming) and an alumnus of the Robert Wood
Johnson Foundation Scholars in Health Policy Program at Harvard
University
Colin Fraser
No full textPhotograph - Colin Fraser (third from right) in a loaded scow leaving for Fort Chipewyan from Athabasca, Alberta. A group of men are also standing on the pie
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