1,720,974 research outputs found
The many aspects of voluntary sustainability governance: Unpacking consumers’ support for tea standards in China and the UK
No full textOpen-Access-Publikationsfonds 202
Information Source and Content – Drivers for Consumers’ Valuation of Fairly Traded Foods
No full textTo learn about the role of information content and source as catalysts to increase consumers’ valuation of fairly traded foods, we conducted an online survey with 2,500 consumers representative of the German population. Within the online survey, respondents were randomly assigned to one of five information treatments or the control group. We employ the contingent valuation approach to measure the willingness-to-pay (WTP) premium for chocolate with the Fairtrade label compared to similar conventional chocolate. To estimate WTP and the outcome which measures the participants’ purchasing intentions, we use ordinary least squares and interval regressions. We find that German consumers are willing to pay a high price premium for a Fairtrade label despite limited knowledge about the certification. This WTP is relatively robust to additional supportive information provision irrespective of the information source. However, the broader measure of behavior, the purchasing intention, can rise due to information provided by a retailer or the government. While a supportive statement by a university does not seem to incentivize the valuation of Fairtrade certified chocolate, we find that an unsupportive (zero effect) statement of the same source can discourage the purchasing intention. Our findings imply that policymakers and scientists need to mind the risk of generalized science communication and create information campaigns to increase purchasing frequency.Keywords: Labor standards, sustainable consumption, ethical label, consumer knowledge, WTP, information treatmentJEL codes: M3, Q
Information source and content – Drivers for consumers’ valuation of fairly traded chocolate
No full texthttp://dx.doi.org/10.13039/501100001659 Deutsche Forschungsgemeinschaf
Information Source and Content – Drivers for Consumers’ Valuation of Fairly Traded Foods
No full textTo learn about the role of information content and source as catalysts to increase consumers’ valuation of fairly traded foods, we conducted an online survey with 2,500 consumers representative of the German population. Within the online survey, respondents were randomly assigned to one of five information treatments or the control group. We employ the contingent valuation approach to measure the willingness-to-pay (WTP) premium for chocolate with the Fairtrade label compared to similar conventional chocolate. To estimate WTP and the outcome which measures the participants’ purchasing intentions, we use ordinary least squares and interval regressions. We find that German consumers are willing to pay a high price premium for a Fairtrade label despite limited knowledge about the certification. This WTP is relatively robust to additional supportive information provision irrespective of the information source. However, the broader measure of behavior, the purchasing intention, can rise due to information provided by a retailer or the government. While a supportive statement by a university does not seem to incentivize the valuation of Fairtrade certified chocolate, we find that an unsupportive (zero effect) statement of the same source can discourage the purchasing intention. Our findings imply that policymakers and scientists need to mind the risk of generalized science communication and create information campaigns to increase purchasing frequency
Perceived environmental impact of food: Upgrading of domestic products and downgrading of imported products
No full textBuy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K and Germany
No full textPeerReviewe
Warm glow and consumers’ valuation of ethically certified products
No full textA number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving—the personal benefit people experience when doing good irrespective of the consequences—in the valuation of ethically certified food products. Our data is based on an online experimental auction with more than 800 consumers in Germany. Participants bid on tea and chocolate advertised with prosocial and pro-environmental certifications after being randomly exposed to affectively and informatively framed messages. We also measured the experienced warm glow of participants. Our main results are (1) that the experienced warm glow is only linked to a higher willingness-to-pay of older and higher income respondents; (2) that the experienced warm glow does not differ between prosocial and pro-environmental causes; and (3) that treatment effects do not differ according to the participants’ warm glow level but according to the certification itself.Open-Access-Publikationsfonds 202
Emotional priming for sustainable consumption? The effects of social media content on the valuation of chocolate
Full text linkOpen-Access-Publikationsfonds 202
Effects of the German Due Diligence Act on Supplier Selection in the Agri-Food Sector
Full text linkGlobal supply chains in the agri-food sector are at risk of violations of human rights as well as labour and environmental standards. To address these risks, the German Due Diligence Act (LkSG for „Lieferkettensorgfaltspflichtengesetz”) was enacted, mandating corporate human rights, labour and environmental due diligence. Despite its significance, there is limited research on the LkSG’s impact on supplier management. This study aims to provide initial insights into how the LkSG affects supplier selection in the agri-food sector. We conducted qualitative analyses of expert interviews with fifteen company representatives from the German agri-food sector. The findings reveal that companies are confident in maintaining their current supply chains without systematically reducing their supplier base. They perceive the LkSG’s legal requirements primarily as a task for supplier development rather than selection. While there was no significant increase in supplier selection criteria related to human rights and the environment, some companies have given these criteria greater importance. Future suppliers to the German agri-food sector will need to provide more detailed information on human rights and environmental risks. Additionally, companies have become more selective in their choice of certification and verification schemes
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