4 research outputs found
Customer Engagement Understood Through Publications on the Social Media. A Case Study Of Unilever`s CSR Initiatives on LinkedIn
No full textThe purpose of this paper is to extend the knowledge of the Corporate social responsibility topic. It was noticed that the interest regarding the topic is receiving more and more attention from the scholars, therefore, the initial search gave foundations of the current trends within the matter. Stakeholders and their engagement towards CSR initiatives are the components to which this study is dedicated. Based on this, a measurement model for consumers` perception on CSR was adopted and applied to multinational company case (Unilever). Another noticeable trend was the interest towards the social media and the suggestions for studies which are related to the CSR topic and conducted through social media platforms. The data for the analysis was collected from LinkedIn and the single case study specifications allowed to understand in details Unilever`s CSR initiatives during a specific timeframe. To give an aim to the study, the author developed and answer the following research question: “What is the ranking of the CPCSR model domains in the Unilever`s CSR posts on LinkedIn?”. In the analysis of the study, special patterns were created in order to interpret the extracted data sample. What is more, the analysis of the data provided a suggestion for future research which might be able to contribute to the CSR topic. Keywords: Corporate social responsibility, CSR, Consumers` perception measurement model, CPCSR, customer engagement, Unilever, LinkedIn<br/
COMPARISON OF THE EFFECTIVENESS OF CORONALLY ADVANCED FLAP ALONE AND IN COMBINATION WITH PLATELET-RICH FIBRIN MEMBRANE FOR TREATMENT OF GINGIVAL RECESSIONS
Full text linkPurpose: To compare the effectiveness between the coronally advanced flap alone and in combination with a platelet-rich fibrin membrane for the treatment of gingival recessions Miller class I and II.
Materials and methods: 30 gingival recessions Miller Class I /II were surgically treated randomly divided into 2 groups: 15 recessions in the test group (CAF + PRF) and 15 recessions in the control group (CAF). Before the surgical intervention and on the 6th month postoperatively, the following clinical parameters were evaluated: depth (RD) and width (RW) of gingival recession, probing pocket depth (PPD), clinical attachment level (CAL), amount of keratinized gingiva (KTH) and gingival thickness (GT). In the 6th month, the achieved mean root coverage in percentage (MRC, %) was evaluated.
Results: A similar success of both techniques was demonstrated in terms of achieved MRC % - 88.44 % ± 16.99 % in the CAF + PRF group vs. 84.44% ± 20.38% in the CAF group (p = 0.56), as well as in the improvement of the following parameters: RD, RW, PPD, CAL and KTH. The additional use of PRF membrane to CAF resulted in a statistically significant increase in gingival thickness when the results were assessed 6 months after the surgical treatment of the recessions in the CAF + PRF group compared to CAF - a mean increase of 0.32 mm vs. 0.06 mm (p < 0.01).
Conclusions: Combining CAF with PRF membrane is a more effective approach to increase soft tissue thickness and achieve stable root coverage to maintain periodontal health in patients with sufficient keratinized gingiva in gingival recessions Miller class I and II
Dry Needling Combined with Physiotherapy for Treating Shoulder Impingement Syndrome
Full text linkIntroduction: Impingement syndrome is one of the most common pathologies affecting the shoulder girdle, comprising almost 60% of all complaints in the glenohumeral joint. It is characterized by pain, reduced range of motion (ROM), and severely decreased functional and work capacity of the upper limb. If left untreated, the condition can lead to severe tissue alterations and complications, such as adhesive capsulitis and partial or complete tears of the rotator cuff. When properly diagnosed, shoulder impingement can be treated successfully with physiotherapy, as well as with treatment modalities such as dry needling.Aim: The aim of the current report is to assess the effectiveness of applying physiotherapy combined with the dry needling treatment modality in patients suffering from shoulder impingement syndrome who chose a non-operative option as part of their recovery routine.Methods: A total of 10 patients, divided into two groups of 5, participated in our study. The first group received only a traditional physiotherapy program and was designated the control group. The second group received a traditional physiotherapy program with the addition of the dry needling treatment modality and was designated the experimental group. Measurements and data regarding active range of motion (ROM), VAS results, manual muscle testing, and the functional assessment scale were collected at the beginning and end of the study.Results and Discussion: The experimental group that received the dry needling treatment modality in addition to the traditional physiotherapy program achieved significantly higher results compared to the control group. The mean end value for shoulder flexion was 15 degrees higher compared to the control group. The mean end values for abduction and the UCLA functional assessment scale (32 points) were identical for both groups.Conclusion: The collected data in the current study indicate that physiotherapy combined with the dry needling treatment modality can significantly decrease pain and increase recovery potential in patients suffering from shoulder impingement syndrome
Development and neurophysiological effects of medical dry needling as a treatment modality
Full text linkIntroduction: Dry needling emerges as a treatment modality based on traditional Chinese acupuncture, in which specific tender points referred to as “ashi” points are punctured. These points are commonly known as myofascial trigger points. A great number of neurophysiological changes in the musculoskeletal system occur following direct puncturing of the myofascial trigger points.Aim: To trace the historical development of the dry needling method and to investigate the mechanisms of neurophysiological impact on the musculoskeletal system.Materials and Methods: A search was conducted in MEDLINE (PubMed), the Cochrane Library, and Scopus for English-language articles on the application of dry needling in physiotherapy practice, published in the last 10 years up to April 2025. The following key search phrases were combined to identify potentially relevant articles: (“dry needling” OR “needling” OR “trigger point”) AND (“therapy”) AND (“evolution” OR “development” OR “history”) AND (“physical therapy”) AND (“neurophysiology”). A total of 9,646 results were identified. After reading the titles and abstracts and assessing their eligibility based on the full texts of the articles, 29 articles remained and were included in this review.Results: Among the 29 selected studies, 10 tracked the historical development and progress of the method as a therapeutic modality, while another 10 studies showed the influence of the method on the musculoskeletal system from a neurophysiological perspective. The remaining 9 studies tracked the therapeutic effects of dry needling.Conclusion: The studied method is successfully included in the treatment programs of a number of musculoskeletal conditions and has gained particular popularity over the last 20 years. The use of this therapeutic modality in modern physiotherapy practice allows for acceleration of the healing process in a number of musculoskeletal conditions
