19 research outputs found
การถ่ายโอนประเภทผลงานจากวิทยานิพนธ์ระดับปริญญาโทสาขาภาษาศาสตร์ภาษาต่างประเทศและภาษาศาสตร์ประยุกต์ไปสู่สไลด์ป้องกันวิทยานิพนธ์: กรณีศึกษาของผู้เขียนชาวจีนที่มหาวิทยาลัยแห่งหนึ่งในประเทศจีน
Get PDFปริจเฉทวิเคราะห์บทความวิจัยภาษาอังกฤษสาขาวิชาแพทย์แผนจีนและการเทียบเคียงโครงสร้างปริจเฉทผ่านการผสมผสานระหว่างแนวทางการวิเคราะห์ภาษาอังกฤษเพื่อวัตถุประสงค์เฉพาะและภาษาศาสตร์เชิงระบบและหน้าที่
No full textFast and slow materials and methods section: disciplinary variations between biotechnology and environmental engineering research articles
No full textA multi-layered discourse community: defining biotechnology and environmental engineering discourse communities at SUT
No full textThree fundamental concepts for genre transfer studies: a case of postgraduate dissertation to research article
No full textA cross-cultural move analysis of electronic engineering research article introductions: The case of Chinese, Thai, and native English scholarly writers
No full textWhile many genre studies explore move-step structure of research articles in various fields, there are relatively few in the electronic engineering (EE) discipline, let alone the comparison of research article (RA) move-step structures among three writer groups. This study, in order to propose a framework and find out the variations between Chinese, Thai, and native English speaking scholarly writers, explored the move-step structure of EERA Introductions written by the three groups of writers. Three corpora, with each corpus containing 12 Introduction sections, were analyzed based on the frameworks by Kanoksilapatham (2005, 2015) and Maswana et al. (2015). The findings of the move-step structure and their variations between the three writer groups would provide EE researchers, especially novice ones, with insights into their EERA composition. It also reveals variations that are acceptable within the discipline, which might expand RA genre knowledge for both EE researchers and genre practitioners. These variations not only raise the EE researchers’ rhetorical awareness but also provide them with options for the composition of their RAs. Finally, it could benefit genre practitioners and English writing instructors in designing materials for teaching English academic writing and writing course syllabus
Issues in the teaching of english: Thai experience
No full textAUAP Learning and sharing Forum VIII Implementing University Partnership through Productive Communications for Academic Excellence Bali, Indonesia, May 14-17, 2002One Teacher One Produce 200
Traditional Chinese Medicine (TCM) research articles unpacked: a systemic functional linguistics (SFL) elemental genre approach
No full textOver the past two decades, extensive research has been conducted on the rhetorical structure of research articles (RAs) from the English for Specific Purposes (ESP) genre approach. However, RA configuration from the Systemic Functional Linguistic (SFL) genre perspective remains under-investigated, particularly in the Traditional Chinese Medicine (TCM) field. This study aimed to examine the deployment of SFL elemental genres to construct the TCM RAs. To this end, 40 empirical articles published from 2020 to 2021 were selected from five high-impact TCM journals for the analysis. The findings showed that report, recount, argument, and explanation were employed to construct the TCM RAs. Under these broad genre families, 13 elemental genres were identified, for instance, descriptive report, procedural recount, exposition and factorial explanation. Regarding the frequency, report and recount played a major role in configuring the TCM RAs whereas argument and explanation played a supplementary role. Moreover, the ESP genre held that the macro-structure of RA is shaped like an hourglass, which was also attested by the present SFL elemental genres in terms of the generic complexity. Such deconstruction of a macrogenre into elemental genres serving as building blocks of text promises pedagogical implications for English for Academic Purposes (EAP) teachers and graduate students
A Comparison of Rhetorical Move Structures of Hotel, Restaurant, and Tourist Destination Homepages
Get PDFThe worldwide tourism industry in the era of globalization is marked with extremely fierce competition. It is crucial for hoteliers, restauranteurs, and tourist destination owners and operators to advertise their venues, products, and services effectively. A website is an important communication tool for hotel, restaurant, and tourist destination marketing organizations (Law & Hsu, 2006; Law et al., 2010) to attract potential audiences and customers. The content onthe website, therefore, needs to be high quality and organized in the way that is most effective. This paper, therefore, aims to analyze the moves, and their structures, as well as the writing strategies used in each move in the content area ofpopular international hotel, restaurant, and tourist destination homepages, and to compare them across these three tourism products. Twenty four hotel homepages, twenty four restaurant homepages and twenty four tourist destinationhomepages from eight different countries were selected as the sample for analysis, employing the generic structure of advertisement proposed by Van der Vliet & Redeker (2014) as the analysis framework. The main results revealedthat differences existed between the moves reported in the analysis framework and those found in each of the corpora in the present study. Homepages in each of the corpora also exhibited slight differences in terms of moves and theirstructures, pointing out variations that are caused by different types of products and services in the tourism industry. Moreover, the writing strategies found in each move were varied, yet they all helped to deliver their common communicative purposes
MOVE AND WRITING STRATEGY ANALYSIS OF INTERNATIONAL HOTEL HOMEPAGES
No full textThailand is one of the most visited tourist destinations in the world. Hotel is one of the factors in decision making process when tourists select their travel destinations. Thailand offers a wide range of accommodation for every type of budget. Therefore, the hospitality industry in Thailand is highly competitive. It is important for hoteliers to advertise their places effectively in order to increase the hotel brand awareness and the number of hotel bookings. Particularly, the target customers of hotel in general are not only limited to domestic travelers but also international. Advertising through the hotel official websites helps reach the target audience from all over the world, so organizing the content on the website plays an important role in making the advertising effective. This paper therefore aims to analyze the moves and their structure in the content area of popular international hotel homepages and also the writing strategies used in each move. Twenty four hotel homepages from eight different countries were selected for the analysis. The generic structure of advertisement proposed by van der Vliet & Redeker (2014) was used as the analysis framework. The main results show that there are differences between moves found in the present study and van der Vliet & Redeker (2014)’s work. Additionally, there is a variety of writing strategies found in each move that help deliver its common communicative purposes.</jats:p
