1,720,967 research outputs found
Crisis destination management: the case of Ischia island
No full textThe aim of this paper is to analyze crisis and reconstruction processes of inter-firm systems, with particular reference to tourism sector. Although literature on the topic has addressed this issue, linking the concept of crisis to destinations threats, its contribution appears still limited to the external factors. If crisis means loss of arrivals, visitor nights and tourist spending
capacity, the reasons that lead to destination crisis must be also traced either in context or in the bad strategic choices at both macro (destination) and micro (firm) level. Furthermore, this paper provides an example of the key challenges facing the tourism sector in the island of Ischia, suggesting possible turnaround processes
Leadership in Destination Management: Its Implications in a Systemic Approach
No full textThis paper aims at understanding the existing links between leadership and governance in the destinations. According to several contributions on the issue, agreeing that a pivotal subject is necessary for the development of a destination, the paper wants to analyze the contents of a successful leadership within the destination management, considering two different levels of analysis. First of all, the research emphasizes the process through which a subject becomes a pivotal actor in a systemic approach, referring both to the territorial marketing initiatives and the actions improving territorial attractiveness such as investments, promotion, destination brand building and coordination of the local actors. In this process, the pivotal subject can be represented by a local actor or created ad hoc. Second, in today’s hypercompetitive context, once the pivotal actor is legitimated, it is important to define which are the human resources capabilities that contribute improving the leadership skills of the pivotal actor in terms of governance choices and coordination of the local actors in order to gain and sustain the competitive advantage of the destination
Food tourism and tradition-based food firms: a multiple case study analysis in the area of Naples
No full textThe aim of this paper is to develop a resource-based approach with an in-depth analysis on the food productions of the Province of Naples conceived as possible local factors of attraction for different segments of food tourism. In some destinations, food products are considered an expression of the territorial identity since they are the result of traditions and historical culture. Consequently, in the last years, food tourism has assumed a key role in terms of tourist flows. These tradition-based productions are characterized by some specific features, such as the quality of their raw materials, the fame of their brands, the respect of sustainable procedures and so on. Therefore, the above-mentioned criteria are used to select the sample of firms that is representative of the local traditions of excellence. Results highlight that the valuable food productions are not yet fully exploited in order to attract new segments of food tourism
Crisis destination management: il caso dell'isola di Ischia
No full textLa crisi in una destination può essere collegata a differenti situazioni e riferirsi a svariati contesti. In molti casi, gli effetti della crisi sono valutati in relazione alla riduzione delle presenze, cambiamenti ambientali e mancanza di sicurezza ma raramente o, comunque, con notevoli difficoltà, questi vengono efficacemente gestiti.
Una delle criticità della crisi è, però, la difficoltà che gli attori di una destination incontrano nell’individuare e gestire le circostanze nelle quali le crisi hanno luogo.
L’aspetto fondamentale che guida la comprensione e la gestione in maniera efficace della crisi di una destination è comprendere che l’industria turistica si trova ad operare in un ambiente estremamente competitivo, caratterizzato da numerose sfide
Customer involvement through social media: the cases of some telecommunication firms
No full textThis study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with specific reference to the involvement of the customer, through social media, in service firms. One of the key aspects of many service activities is the high involvement of the client/customer/user in the production of the final service. Without this coproduction process (i.e. interactivity of service production), the service would have often not been created. This customer involvement, together with the intangibility of many service products, leads service innovation to assume characteristics that are different from those learned by studies on manufacturing innovation. Service innovation is hard to capture in traditional categories like product or process innovation: the coproduction process and the interactions between the service provider and his client originate from so many touch points that it becomes difficult to identify what is the focus of innovation in service firms. Hence, the focus is on the role of innovation in marketing activities in favoring the customer's involvement in the service creation process through web tools, stimulating a closer relationship between the firm and its customers. The study develops into the following steps: we start from the objectives and the definition of the research question through the study of the literature; we try to find some assumptions that can be useful to analyze the selected case studies. Results help us to discuss the analysis and to get to some conclusions
Il cineturismo: da location virtuale a location reale
No full textL’obiettivo della ricerca è delineare, rispetto al fenomeno cineturistico, i meccanismi, attivati dagli stakeholder, che consentono la realizzazione del film in un determinato territorio e il conseguente sviluppo turistico della destination.
L’interesse rispetto al fenomeno cineturistico va declinato tenendo in considerazione tre dimensioni:i soggetti che, a differenti livelli, operano su un territorio, sede della produzione cinematografica;
gli effetti prodotti dal cineturismo su una determinata location;
o gli impatti turistici positivi e negativi generabili dal fenomeno in una destination
Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices
No full textThis paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents. Starting from the assumption that customers are not merely targets of strategic activities, the paper underlines the active role of customer as well as the community in design and implementation of marketing policies both at induced and organic level.
This statement comes from the higher consumer confidence in the use of web 2.0 tools and their value-added services. Particularly, the current research analyzes how firm’s relations with other can create value through crowdsourcing activities
New marketing frontiers: crowdsourcing. Theoretical hints and empirical evidences
No full text. La ricerca è orientata all’evoluzione delle strategie di marketing nell’ottica del forte coinvolgimento del consumatore, con particolare riferimento allo sviluppo del web 2.0 e dei relativi servizi ad alto valore aggiunto. La ricerca si focalizza sull’esplorazione della connessione impresa-cliente-impresa che risulta dal porre in essere attività di crowdsourcing
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