438 research outputs found
People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind
No full textThis book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives.
Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz)</jats:p
Sam Moskowitz: A Bibliography and Guide
No full textA comprehensive bibliography of the writings of Sam Moskowitz. Sam Moskowitz was a fixture in science fiction, from near the beginning to the present day. He was a fan, editor, author, historian, critic, WorldCon
organizer, and cheerleader for the science fiction field. He was a prolific author of books, articles and letters. His books are readily available in libraries or for sale. The same cannot be said of many of his articles, and
certainly not of his letters. Many of the articles and letters appeared in science fiction pulps and in fanzines. Some of the fanzines were quite professional in appearance, content and editing, and served a valuable service to science fiction scholarship in preserving much of the early history of science fiction. The writings of Sam Moskowitz are an important part of that historical archive. Eric Davin notes that "Sam Moskowitz saw himself as the science fictionhistorian of record." It is a good description. He researched and recorded
much about the beginnings of science fiction that remains the only resource available on a particular person or topic. An accurate scholarly judgment of the historical and critical output of Moskowitz remains to be done. This edition supercedes "Sam Moskowitz: A Preliminary Bibliography" (2009)
Author Correction: Identifying genetic factors that contribute to the increased risk of congenital heart defects in infants with Down syndrome (Scientific Reports, (2020), 10, 1, (18051), 10.1038/s41598-020-74650-4)
No full text\ua9 2021, The Author(s).Ivan P. Moskowitz was omitted from the author list in the original version of this Article
Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
No full textConsumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomics® - a more holistic approach to gaining insight into the consumer mind
The Effectiveness of the Size Matters Handwriting Program
No full textAbstract
Date Presented 3/31/2017
With school-based occupational therapists reporting up to 75% of their caseload related to handwriting, the urgency to identify a proven and efficient instructional program is paramount. Effective, embeddable, measurable, easy, and fast, the Size Matters Handwriting Program promotes collaboration in the natural environment and the Workload model.
Primary Author and Speaker: Beverly Moskowitz
Additional Authors and Speakers: Beth Carswell, Jennifer Kitzmiller, Moira Bushell, Laura Neikrug, Chaya Gottesman
Contributing Authors: Beth Pfeiffer, Gillian Rai, Tammy Murray</jats:p
Learning from the competition through category appraisal: one practitioner's keys to faster and more efficient product development
No full text- …
