1,735,526 research outputs found

    Hongmei Li, Advertising and Consumer Culture in China,

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    Advertising and Consumer Culture in China est une excellente enquête sur la publicité chinoise dans un contexte de commercialisation, de mondialisation et d’autoritarisme à l’ère des réformes de marché. En approchant la publicité chinoise « en tant qu’industrie, profession et discours », Hongmei Li examine la formation et la transformation du secteur de la publicité en Chine depuis la fin des années 1970 jusqu’à aujourd’hui, les contraintes structurelles et les pratiques créatives de ses prof..

    Hongmei Li, Advertising and Consumer Culture in China,

    No full text
    Advertising and Consumer Culture in China is an excellent survey of Chinese advertising as embedded in the context of marketisation, globalisation and authoritarianism in the market reform era. Approaching Chinese advertising “as an industry, a profession, and a discourse,” Hongmei Li examines the formation and transformation of China’s advertising industry from the late 1970s to the present, structural constraints upon the creative practices of its advertising professionals, and dominant dis..

    Hongmei Li, Advertising and Consumer Culture in China,

    No full text
    Advertising and Consumer Culture in China is an excellent survey of Chinese advertising as embedded in the context of marketisation, globalisation and authoritarianism in the market reform era. Approaching Chinese advertising “as an industry, a profession, and a discourse,” Hongmei Li examines the formation and transformation of China’s advertising industry from the late 1970s to the present, structural constraints upon the creative practices of its advertising professionals, and dominant dis..

    Irrational use of medicine in the treatment of presumptive asthma among rural primary care providers in southwestern China

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    Irrational use of medicine, primary care providers, asthma, rural Chin

    The Competence of Village Clinicians in the Diagnosis and Management of Childhood Epilepsy in Southwestern China and Its Determinants: A Cross-Sectional Study

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    competence, epilepsy, diagnosis and management, village clinician, rural China,, hueristic

    Nei pi xing yi yang hua dan he mei zhuan lu zeng qiang ji de nei pi bao hu zuo yong

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    Xue, Hongmei."December 2010."Thesis (Ph.D.)--Chinese University of Hong Kong, 2011.Includes bibliographical references (leaves 165-206).Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.Abstract also in Chinese
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