888 research outputs found
A study of student recruitment practices at Rowan University
No full textThis study provides advice to admissions counselors at Rowan University so they can better recruit prospective students.
For secondary research, the author did an online search of Rowan University\u27s Campbell Library databases, an Internet search and a book search at Gloucester County Library.
The author collected data from 269 surveys distributed to prospective students at one of seven open house events at Rowan University during the 2002/2003 academic school year.
Surveys showed that students visiting Rowan University\u27s one of seven open house events were happy with the overall program. Financial aid sessions proved to be the only part of the open house people were unhappy with.
The author also conducted seven in-depth interviews with admissions counselors from Rowan University\u27s Admissions Department.
The author found that Rowan University uses most recruitment techniques that recent research has shown to be effective. Although Rowan University effectively recruits prospective students, some changes need to be made to better recruit. Uses of technology and better assessment practices are examples of what changes need to be made
The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24
No full textThe purpose of this study was to determine the persuasiveness of celebrity endorsements on the purchase decisions of Rowan University students age 18-24, with specific regard to digital media players. The hypothesis of the study is that majority of Rowan students age 18-24 are persuaded to buy digital media players that are endorsed by celebrities they view favorably. The information gathered in the secondary research was used to develop questions for focus groups. The author of the study conducted two pre-test focus groups, after which the questions were modified. Once the questions were refined and finalized, the author conducted eight eight-person focus groups. Upon reviewing the results from the focus groups, the author found that most Rowan University students are not persuaded to purchase digital media players that are endorsed by celebrities they view favorably. The hypothesis was rejected
An analysis of Rowan University fund raising and communication practices
No full textPublic colleges and universities need more income than government can provide. States now typically provide less than half the funding for public universities, like Rowan University. Alumni fund raising and other gifts bridge this gap. This study describes variables that affect donor motivation in other schools, and measures those variables among Rowan University subjects. The author applied a 16-question protocol to a purposive sample of 31. The sample was comprised of key fund raising personnel and target study subjects from students to college presidents in seven groups. Extensive individual commentary supplements the sample\u27s small size. The major findings clearly support the university\u27s promotion of its 10-year building plan, as well as its successful academic and sports programs. Fund raising and other respondents prefer directed giving and specification of gift use
Public item managed for Rowan
No full textMartin Hadley uploaded the dataset and edited the record, and wants to make Rowan Wilson the sole author and an administrator of the deposit
A study to determine why Glassboro State-Rowan University alumni non-donors do not give to the university and what the university can do to encourage them to become donors
No full textThe purpose of this study was to determine from Glassboro State-Rowan University alumni non-donors why they do not give to the University and what, in their view, the University can do to encourage them to give.
Using a mail questionnaire, based on a literature review, interviews with fund raising, alumni and research professionals at Rowan, the author surveyed 110 Glassboro State-Rowan University alumni non-donors. The data was hand-coded and analyzed using the Statistic Package for Social Science (SPSS).
A majority of non-donors had a fulfilling experience at Glassboro State-Rowan University, felt the University has improved since they graduated and give to other organizations. Most alumni non-donors have visited the University more than twice since graduating, though few have attended alumni events.
Lack of connection to the University and availability of money when solicited were the prominent reasons cited by non-donors for not giving to their alma mater. Clear articulation of specific needs, impact of alumni gifts and cultivating the alumni before and after they graduate, are some ways the University can motivate non-donors to become donors
Personality traits of effective communicators: a study of chairpersons and faculty at Rowan College of New Jersey
No full textThis study determines chairpersons\u27 personality traits and their effect on communications with faculty. The Mvers-Brigs Type Indicator was given to seven chairpersons (three female; four male) within Rowan College of New Jersey. The responses were tabulated by hand. The results were mailed to participants. The author requested faculty to choose chairpersons\u27 personality characteristics and rate the effectiveness of the two-way communication between them and their chairpersons. The data were analyzed using a statistical software package (SPSS). The study revealed that 13 faculty rated their chairpersons as very good two-way communicators; eight faculty rated their chairpersons as good two-way communicators; three faculty rated their chairpersons as fair or not good two-way communicators. Only 13 percent of the faculty chose the correct personality style of their chairperson. The most common primary or secondary function for both chairpersons and faculty is thinking/judging. There was no significance between chairpersons\u27 personality traits and the effectiveness of two-way communication
Internal communication: the changing roles of human resources and public relations
No full textThis study provides public relations and human resource professionals with information on which office is communicating to employees.
For secondary research, the author did an online search of Rowan University\u27s Campbell Library databases and an Internet search.
The author collected data from 51 online surveys distributed to public relations, human resources and communication professionals.
Surveys indicated that the human resource office deals largely with communicating training, policy and management decisions to employees. Survey responses indicated that the public relations office reports new product/service updates and community involvement/activities to employees.
The author also conducted an e-mail interview with an internal communications professor from Rowan University\u27s College of Communication. An e-mail interview was also conducted with two human resources professionals
Looking to the future: an examination of the potential for SAT-optional admissions
No full textThe use of SAT scores in the college admissions process has been increasingly criticized in recent years for a variety of reasons. There are those who continue to support the use of the SAT in the college admissions process, those who oppose its use, and those who believe the best option is to make the submission of standardized tests scores optional. Currently, all applicants for undergraduate admission to Rowan University with less than 24 college credits earned must submit standardized test scores along with their high school and college transcripts when applying for admission to the university. The purpose of this mixed methods research study was to determine whether SAT scores should continue to be a required component of the freshman admission decision-making process at Rowan or if a change to an SAT-optional admissions policy should be considered by the university. Data was collected using qualitative interviews, a focus group, an online survey, and quantitative statistical analyses. A SWOT analysis of the findings indicated support for a change to SAT-optional admissions at Rowan from university admissions officers, current students, faculty members, academic advisors, and the high school guidance counselors of the state of New Jersey. The quantitative analyses showed that high school GPA is a much stronger predictor of freshman academic success at Rowan than SAT scores. After reviewing the findings, the author recommends that Rowan University consider a potential change to SAT-optional admissions. Keywords: SAT-optional, mixed methodology, SWOT analysis, educational leadership
The use of incentives in increasing survey participation
No full textThis study provides information on the effectiveness of incentives in increasing survey participation.
The author searched the online databases of Rowan University\u27s Campbell Library as well as Internet search engines in an effort to locate secondary research on the topic.
The author collected and analyzed data from eight online surveys concerning the use of incentives. The surveys were completed by market research professionals.
Research indicated that the use of incentives is widespread and has become virtually necessary as the public increasingly realizes the value of providing personal information to survey administrators. Recommendations regarding the use of incentives were compiled based on the analysis of primary and secondary research
Perceptions of public relations: key communicators share their opinions
No full textThis study had three main purposes: first, determine how key communicators (those who talk to many people on a daily basis and share their opinions with others) in today\u27s society feel about the public relations field; second, show that positive public relations does take place; and third, change the negative perceptions society holds for public relations, so that public relations will lose its negative image.
The author used many sources to obtain research for this thesis, including Rowan University\u27s on-line databases, the University of Delaware\u27s on-line databases, Internet searches, the Rowan catalogue, DELCAT and Temple University.
The author collected data from 25 surveys, which were administered to key communicators throughout Delaware, New Jersey and Philadelphia.
From the survey results, the author concluded that most of the key communicators had positive perceptions about public relations. More importantly, they felt that public relations is very valuable. The respondents felt that Tylenol practiced good public relations and acted in an ethical manner. After reading the Tylenol case, the respondents had more positive perceptions of public relations than they did before reading the Tylenol case
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