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A luxury consumption perspective on motivations for brand value co-creation in emerging markets
No full textPurpose: whereas research on brand value co-creation is being conducted from a number of different perspectives, the psycho-social mechanisms that motivate consumers towards brand value co-creation have room for theory development. The purpose of this paper is to contribute to the literature on brand value co-creation in luxury consumption by analysing the role of a number of psychological constructs that impact consumers’ proclivity towards brand value co-creation. Design/methodology/approach: the data for this study were collected through a large-scale questionnaire-based design and were evaluated using a multivariate statistical analysis technique. Findings: the results show that the need for autonomy, the need for belonging and the need for uniqueness mediate the relation between consumers’ self-concept and proclivity towards brand value co-creation. The findings indicate that luxury brand managers need to develop a critical mix of co-creational strategies in a way in which the brand harmoniously satisfies a need for relational identity co-creation while also providing varied heterogenous interactions. Originality/value: this research has been conducted in an emerging market of Asia, thus providing insights into what motivates co-creation in an under-researched but lucrative market segment. The Socio-Economic Class A of emergent countries has an inelastic purchasing power and disposable income to consume luxury brands. Only by understanding the underlying purchase motivations of these consumers can brand managers effectively benefit from their co-creation endeavours.</p
Adolescents’ and Young Adults’ online risk taking: The role of gist and verbatim representations
Full text linkYoung people are exposed to and engage in online risky activities, such as disclosing personal information and making unknown friends online. Little research has examined the psychological mechanisms underlying young people's online risk taking. Drawing on fuzzy trace theory, we examined developmental differences in adolescents’ and young adults’ online risk taking and assessed whether differential reliance on gist representations (based on vague, intuitive knowledge) or verbatim representations (based on specific, factual knowledge) could explain online risk taking. One hundred and twenty two adolescents (ages 13–17) and 172 young adults (ages 18–24) were asked about their past online risk‐taking behavior, intentions to engage in future risky online behavior, and gist and verbatim representations. Adolescents had significantly higher intentions to take online risks than young adults. Past risky online behaviors were positively associated with future intentions to take online risks for adolescents and negatively for young adults. Gist representations about risk negatively correlated with intentions to take risks online in both age groups, while verbatim representations positively correlated with online risk intentions, particularly among adolescents. Our results provide novel insights about the underlying mechanisms involved in adolescent and young adults’ online risk taking, suggesting the need to tailor the representation of online risk information to different age groups
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Development and initial validation of the conspicuous behaviour orientation scale
No full textThe primary goal of this research was to develop and validate the conspicuous behaviour orientation scale, a novel measure that captures an individual's propensity to adopt behaviours that signal social prestige. Exploratory and confirmatory factor analysis in Study 1 (N = 423) identified two primary factors describing conspicuous behaviour orientation: Conspicuous altruism and conspicuous consumption. In a separate sample (N = 203), Study 2 confirmed the factor structure of the conspicuous behaviour orientation scale by demonstrating concurrent validity with measures of conspicuous donation behaviour, altruism, status consumption, and materialism. The construct validity was evaluated in Study 3 by correlating the present scale with the HEXACO model of personality (N = 410). Findings support that the 10-item conspicuous behaviour orientation scale is a useful instrument to measure susceptibility towards costly signalling behaviour to enhance interpersonal relationships with relevant others. In essence, the results of these studies provide strong initial evidence for the reliability and validity of the conspicuous behaviour orientation scale. We conclude this paper with theoretical and applied implications of the proposed scale
Social dynamics in interpersonal emotion regulation: A theoretical framework for understanding direct and indirect other-based processes
No full textInterpersonal emotion regulation involves having emotions changed in a social context. While some research has used the
term to refer to instances where others are used to alter one’s own emotions (intrinsic), other research refers to goal-directed
actions aimed at modifying others’ emotional responses (extrinsic). We argue that the self-other distinction should be applied
not only to the target (who has their emotion regulated) but also to the means (whether the agent uses themselves or others
to achieve the regulation). Based on this, we propose interpersonal emotion regulation can take place when an agent changes
a target’s emotions by affecting a third party’s emotion who will shift the emotion of the target in turn (direct other-based
interpersonal ER) or by impacting a third party’s emotion (indirect other-based interpersonal ER). We discuss these processes
and the conditions that lead to their emergence reconciling findings from different fields and suggesting new research venues
Evaluating an intervention to reduce risky driving behaviours: Taking the fear out of Virtual Reality
No full textEducational programs are the most common type of intervention to reduce risky driving behavior. Their success, however, depends on the content of the material used and the mode of delivery. In the present study, we examined the impact of fear versus positively framed road safety films and traditional technologies (2D) versus emerging technologies (VR) on young drivers’ self-reported risky driving behaviors. One hundred and forty-six university students completed a similar set of questionnaires pre-intervention and post-intervention, two weeks later. In addition, they were randomly assigned to one of the four experimental conditions (VR vs. 2D; positive vs. negative). In the VR conditions, the film was presented using an HTC VIVE Virtual Reality headset. In the 2D conditions, the film was presented on a computer screen. Measures evaluating attitudes toward risky driving behavior were completed at both time frames, questions regarding the participants' emotional arousal were asked at pre-intervention as a manipulation check, and questions regarding willingness to take risks in potentially dangerous driving situations were asked at follow-up. The findings indicate that the positively framed films significantly decreased self-reported risky driving behaviors in both modalities, but especially when viewed in VR format. In contrast, the fear appeal film, when shown in VR, failed to reduce risky driving behaviors, and in fact, increased young drivers’ self-reported risky driving behaviors. Theoretical frameworks regarding the strengths and weaknesses of fear appeals and positively framed appeals are discussed to aid future research to reduce risky driving. Practical implications on the future usage of VR are also considered.</p
Offenders' Risk-Taking Attitude Inside and Outside the Prison Walls
Full text linkIt has long been assumed that risk taking is closely associated with criminal behavior. One reason for placing criminals behind bars-aside from punishment and protecting the public-is to prevent them from engaging in further risky criminal activities. Limited attention has been paid to whether being inside or outside prison affects offenders' risk-taking behaviors and attitudes. We compared risk-taking behaviors and attitudes in five risk domains (ethical, financial, health/safety, recreational, social) among 75 incarcerated offenders (i.e., offenders who are currently in prison) and 45 ex-offenders (i.e., offenders who have just been released from prison). Ex-offenders reported higher likelihood of engaging in risky behavior, driven largely by a willingness to take more risks in the recreational and ethical domains. Benefits attributed to risk taking as well as risk perception did not differ between incarcerated and ex-offenders, indicating that the opportunity to take risks might underlie behavioral risk intentions. Our results also indicate that risk-taking activities are better predicted by the expected benefits rather than by risk perception, aside from the health/safety domain. These results highlight the importance of studying the person and the environment and examining risk taking in a number of content domains
The relationship between moral judgment and cooperation in children with high-functioning autism
No full textThis study investigated moral judgment in children with high-functioning autism and their cooperation in prisoner's dilemma game with partners of different moralities. Thirty-eight 6-to 12-year-old high-functioning autistic (HFA) children and 31 typically developing (TD) children were recruited. Children were asked to judge story protagonists' morality. After making this moral judgment correctly, they were asked to play with the morally nice and the morally naughty child in a repeated prisoner's dilemma game. Results showed that both HFA and TD children made correct moral judgments, and that HFA children might even have more rigid criteria for what constitutes morally naughty acts. HFA children's cooperation did not differ depending on the morality of the interaction partner, while TD children showed higher cooperation when interacting with the morally nice than the morally naughty child did. Thus, partner's morality did influence TD children's but not HFA children's subsequent cooperation
Coronashaming : interpersonal affect worsening in contexts of COVID-19 rule violations
Full text linkExperiencing empathy for others has been linked to worsening others’ feelings against their wishes (López-Pérez et al., 2017; Niven et al., 2019). These paternalistic empathic goals (Zaki, 2020) have been theorized to happen at the dyad level when an agent aims to worsen a target’s emotional state. They may also operate at a broader level when agents are third-party observers of COVID-19 lockdown rule violations. In these instances, agents can impact transgressors’ affect engaging in Coronashaming. In three studies, we measured British people’s (Ntotal = 767) vulnerability (Study 1), age (Studies 2 and 3), and empathy towards COVID-19 victims and presented them with different scenarios depicting a breach of lockdown rules to assess the emotions participants wanted to inflict in transgressor, the strategies used, and whether they wanted stricter rules to be enforced. Results confirmed shame as the emotion preferred to induce in violators, with this preference linked to higher use of engagement strategies (i.e., to make transgressors understand what they did wrong). Finally, empathy was positively linked to higher affect worsening and wanting stricter rules to be enforced. This suggests that empathy towards potential victims of COVID-19 rules violations can motivate people to worsen the feelings of transgressors
Creativity through connectedness: The role of closeness and perspective taking in group creativity
Full text linkAchievements in various fields of creativity are resulting more and more from collaborative teams. This research investigated the role of interpersonal process variables, namely closeness and perspective taking in group creativity, with a 2 by 2 experimental design. Sixty-one 3-person groups assigned to 4 conditions (a: closeness and perspective taking, b: perspective taking, c: no closeness and no perspective taking, d: closeness). Group members collaboratively wrote stories that were rated by 3 independent expert judges. There was a positive main effect of closeness and negative main effect of perspective taking on group creativity scores. Moreover, the significant interaction between perspective taking and closeness displayed that combination of closeness with perspective taking negatively affect group creativity. These results indicate that closeness might be beneficial for group creativity only when it is not accompanied with perspective taking
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