1,721,001 research outputs found
Micro-histories of Female Protagonists for a More Inclusive History of Italian Graphic Design. A Tentative Attempt at a New Canon
No full textThe great histories of graphic design, both in Italy and internationally, reserve a secondary or minor role for women. Some publications have recently placed this question in critical form, trying to understand the reasons for it, as well as accounting gaps and absences. If we refer to what we could define as the golden age of Italian graphic design – between the 50s and the early 70s – few figures have emerged, more like exceptions than as a result of a contextualised and intentional historical research. The aim of this contribution is to underline sources, methods, and criteria to be adopted to achieve a possible rewriting of history in a more inclusive way, identifying a series of lesser-known
personalities who have full rights to be considered pioneers and role models
Segnalazione ADI Design Index 2023. Prodotto: GLI ARCHIVI DI ARCHITETTURA DESIGN E GRAFICA IN LOMBARDIA
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PINK. Le pioniere del graphic design. Donne nella storia del progetto grafico italiano (Bolzano)
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The Brand as a Place. For a Model Interpreting the Behavior of Brands
No full textWhat if the brand is a place? In specialist literature, the brand interacts through a series of tangible and intangible touchpoints with its interlocutors. Whether it is points of sale, events, websites, packaging and products, the interlocutor enters the world of the brand and experiences it through these touchpoints. However, a brand must adapt its behaviours and modulate its identity and expressions based on conditions and context. In this article, we propose a transition from the definition of touchpoint to touchplace in the system of relations between the brand and the audience.
The concept of place, like that of the brand, contemplates spirit, personality and character. Like each brand, each place has its own identity and moral character. An original interpretation model will highlight the evolution of brands’ behaviours and how these places of exchange and meeting are key elements in offering relevant experiences to their interlocutors
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